From the course: International SEO

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Measuring the impact and performance of international SEO

Measuring the impact and performance of international SEO - Adwords Tutorial

From the course: International SEO

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Measuring the impact and performance of international SEO

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- [Instructor] Measuring the performance of your international SEO efforts is very similar to what you would do with any other marketing channel. The trick here is that you'll be focusing in on specific languages, regions, or combinations of the two. Let's get started with a look at how web analytics can help. While there are quite a few good analytics tools out there that have similar sets of functionality, for demonstration purposes we're going to use Google Analytics, as it tends to be installed on more websites than any other. And we're really only going to scratch the surface here. If you're looking for more detail on analytics tools in general, then don't forget to check out all the great courses here in the library for a more in-depth look. Let's get started by logging into Google Analytics, clicking on Audience, then Geo, and finally, the Locations report. At a very basic level you'll be able to determine where…

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