From the course: International SEO

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Leveraging offsite factors for international SEO

Leveraging offsite factors for international SEO - Adwords Tutorial

From the course: International SEO

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Leveraging offsite factors for international SEO

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- [Instructor] Once you've translated and regionalized content published on your site, you're ready to tackle the off page components of SEO. That means you'll be starting to build links back to those pages and encourage social interactions and sharing. Just like with traditional SEO, when it comes to promoting your presence to local or global markets, you'll want to make sure your content is being linked to, shared, and discovered by both search engines and your target audiences. When you're thinking about references to your international content and you have local offices or branches, you'll want to start with signing up for search engine local business portals. For Google, that means heading over to Google My Business and registering. Over on Bing, you can claim your business in Bing Places and so on and so forth. Doing this allows you to associate your organization with local addresses and local languages…

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