From the course: International SEO
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Leveraging local and regional considerations - Adwords Tutorial
From the course: International SEO
Leveraging local and regional considerations
- [Instructor] Knowing where your users are located can give you an opportunity to serve up the best experience possible when they visit your sites. And there are some local considerations to keep in mind when we're talking about international SEO. First, knowing a location can help you automatically detect regional and language preferences and provide the right experience right from the start. But you need to do this in the right way to avoid negative SEO ramifications. Next, knowing where users will physically be visiting your pages from can help you determine where to place servers and whether and how to leverage content delivery networks to ensure performance and quick loading pages. Remember, search engines tend to reward sites that provide great user experiences, and that applies to international SEO as well. There are a number of ways to programmatically detect users in different countries or using browsers in…
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