From the course: Programmatic Advertising Foundations

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Implement basic fraud detection

Implement basic fraud detection - Adwords Tutorial

From the course: Programmatic Advertising Foundations

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Implement basic fraud detection

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- [Instructor] Implement basic fraud detection. Ad fraud is a real problem and it must be dealt with aggressively. There are a few things that you can do to manage your campaign to mitigate, reduce, and catch ad fraud. Simply hiring or paying for fraud detection isn't enough. And in many cases, it doesn't accomplish much as most fraud bypasses automated detection. You have to start small and start building skills and tools to detect and eliminate fraud. First, make use of inclusion and exclusion lists. An inclusion list is the list of verified websites, preferred domains, and high-performing domains where you want your ads to appear. Your exclusion list removes websites that are poor-performing, low quality, or fraudulent domains from your campaigns. This is also used for brand protection, by excluding controversial, malicious, or unregulated sites that do not restrict content. Now, look at your data. This…

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