Marketers must be able to identify and screen out low-level fraud in programmatic campaigns using campaign reports and blacklists. In this video, learn about factors that may indicate fraud in your campaigns and how to save campaign funds.
- [Instructor] Implement basic fraud detection. … Ad fraud is a real problem … and it must be dealt with aggressively. … There are a few things that you can do … to manage your campaign to mitigate, reduce, … and catch ad fraud. … Simply hiring or paying for fraud detection isn't enough … and in many cases it doesn't accomplish much … as most fraud bypasses automated detection. … You have to start small and start building skills and tools … to detect and eliminate fraud. … First make use of whitelists and blacklists. … A whitelist is a list of verified websites, … preferred domains, and high performing domains. … The blacklist are websites that are poor performing domains … and other identified fraudulent domains. … This can also be used for enforcing brand protection … by managing where your ad appears … and in doing so eliminate appearing … next to content or on websites … that produce inappropriate content. … Now this can be controversial or malicious websites … or message boards that do not restrict content. …
- Data and behavioral targeting
- Managing programmatic and third-party data
- Reaching the right audience
- Targeting audiences
- Dealing with ad fraud