From the course: Programmatic Advertising Foundations
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
How programmatic serves an ad - Adwords Tutorial
From the course: Programmatic Advertising Foundations
How programmatic serves an ad
- [Instructor] How programmatic advertising serves an ad. Think about it. In less than 200 milliseconds, about the time it takes for you to blink, this amazingly complex system produces a personalized ad for the viewer, enables a publisher to gain the maximum revenue possible, while the advertiser reaches their intended audience. Let's walk through how this happens. First, our audience. Let's call him Dave. Dave goes to a news site to see the latest news. When he opens the page, there are a number of ad spaces. Each go through the same process. Let's look specifically at the sidebar ad. The publisher sends the request to the ad server to fill the ad space along with any relevant data such as first party data or accompanying data from the DMP. The ad server looks to see if there is a campaign that fits Dave's profile. If so, the ad is served. The publisher may also have a programmatic direct relationship with a…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.