From the course: International SEO
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Ensuring core functionality works around the world - Adwords Tutorial
From the course: International SEO
Ensuring core functionality works around the world
- [Instructor] When you're developing your site structure for multilingual or multinational audiences, it's often easy to overlook some of the core functionalities of your site that you'll need to ensure is working flawlessly as you enter different countries. And start using different languages. Above all else, we want to provide a positive user experience. And while this may not be directly related to SEO, indirectly, it most certainly will have an impact on how your site is crawled. As well as how an in what context you obtain links from elsewhere on the web. What this really comes down to is two things. First, it means addressing any common website functionality that might slip through your translations. And second, it means taking a hard look at regional nuances that you'll need to be able to handle. Let's focus first on common website functionality. Here, we're talking about the things that go beyond just he core content…
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