From the course: Programmatic Advertising Foundations
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Continue learning programmatic - Adwords Tutorial
From the course: Programmatic Advertising Foundations
Continue learning programmatic
- [Instructor] You've made it. But we've only scratched the surface. By now, you should be able to talk competently about Programmatic Advertising. Understand the players and processes, create better targeting, an audience profiling, manage your campaigns spending, and take steps to mitigate fraud. Programmatic is constantly changing. There are many factors that are affecting the future of this industry occurring in just the next few months and years. Regulations concerning third-party tracking and privacy, the elimination of as the primary tracking mechanism, and the growth of machine learning and AI to target ads more effectively, and combat fraud are just a few things to keep your eye on. This means you can't rest. You should always keep learning. Find some newsletters, regular industry updates, and authorities to follow on LinkedIn and stay up-to-date on the latest regulations, technology, and trends in the…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.