Advanced Google Ads

- Are you using the full power of Google Ads to hit your marketing goals? Google Ads is a powerful and flexible platform with all sorts of features you might not be aware of. Even if you know about the various functions available, it can be hard to know the right way to approach them without wasting your advertising budget. I'm Michael Taylor. I have over 10 years experience in the Google Ads platform. And, as the founder of a 50-person marketing agency called Ladder, I'm used to teaching advanced marketers how to maximize their performance on the Google Ads channel. Join me on LinkedIn Learning where we'll cover topics like how to audit a Google Ads account, what rules to use to optimize your bids, and how top advertisers work efficiently on large accounts. You'll learn all about Google Ads scripts, how to track your campaign performance, and what channels other than Google search are available in the Google Ads platform. It's time to take your Google Ads knowledge to the next level.