From the course: User Experience (UX) for Non-Designers

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Who will use it?

Who will use it? - Adobe XD Tutorial

From the course: User Experience (UX) for Non-Designers

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Who will use it?

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- [Instructor] Let's talk about personas. With all of the research and user data in hand, you may be wondering, what do I do with it? Great question. The market research has identified your competition and your competitive advantage while the user data has pretty well winnowed down the potential market to a focused group of people. Seeing as how it is hard to analyze and predict group dynamics, the solution lies in a fundamental human truth. We are storytellers. And stories about individuals bring the group to life in a manner that just looking at a mass of data simply can't do. Thus the rise of the persona, which is a document that answers the simple question, who are these guys? The purpose of a persona is to get you to regard your potential users as human beings, not data points. They also help to focus UX design decisions by injecting a layer of the real world into your design decisions and conversations. Just…

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