In this video, graphic designer and brand strategist Nicte Cuevas shows how powerful legible fonts can be in generating interest and maintaining audience retention. Also, learn strategies you can use to ensure legibility as you select fonts in Adobe Spark Post.
- [Narrator] Let's talk about the power of font legibility.…When we have the wrong fonts, that can actually…change the perception, that people have over our brand.…Now if you look at this graphic, the fonts really do not…feel a high-end aesthetic that I'm trying to achieve,…and some of the fonts there actually make the clothes…look like a cheaper quality, because it doesn't really…align with the aesthetic that I want to capture.…
Now we only have a few seconds to capture the attention…of our audience, especially on social media.…So having the right fonts that are legible, is crucial!…So I want to talk you through a journey…on how we can make this graphic, work much better for us,…with a lot better legibility, and allowing us to really…share our message of this flash sale that we're having.…So let's tap on one of the areas,…where we're going to start changing our type.…
So I selected flash sale.…Now I'm going to go into the actual font,…and we're going to change it to Montserrat,…because I like the legibility, it's easy to read.…
- Creating a new post
- Adding icons and photography
- Defining the goals of your design
- Saving time with branded templates
- Using color to create emotion
- Using type and color to capture attention
- Best practices for pairing fonts
Skill Level Intermediate
1. Getting Started with Spark Post
2. Designing in Spark Post
3. Persuading through Color
Color and type3m 33s
4. Getting Creative with Type
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