A strong composition helps you tell a powerful visual story. In this tutorial, learn the benefits of a defined composition and how to achieve that when designing on Adobe Spark Post. Graphic designer and brand strategist Nicte Cuevas describes how you can create a visual flow that will peak the interest of your audience.
- [Tutor] Defined composition really helps enhance…the visual experience and how we tell our stories.…Now I have an example here where it's,…you know, type is in the middle,…it's all in your face and this beautiful images…is in the background,…but you really not sure where to start looking.…And this can affect how viewers are really…looking at my graphic.…So I really want to build that emotional connection…using strong photos and direction and color and type.…
So let me show you how this can look…so much more different when I do have a defined composition.…In this example, you can actually appreciate…this beautiful photograph that we have…of this Dustin Rogers as he tells his epic story…as a sand skater.…And we're looking at the type…and we're actually appreciating the copy…and we're wanting to read it.…Because we typically read from left to right.…So I wanted to create that within the composition…and then we start to read out of bold failures,…a hero rises and we want to learn more about the story.…
So I want to share with you…
- Creating a new post
- Adding icons and photography
- Defining the goals of your design
- Saving time with branded templates
- Using color to create emotion
- Using type and color to capture attention
- Best practices for pairing fonts
Skill Level Intermediate
1. Getting Started with Spark Post
2. Designing in Spark Post
3. Persuading through Color
Color and type3m 33s
4. Getting Creative with Type
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