In this video, graphic designer and brand strategist Nicte Cuevas explains how to establish visual hierarchy in your copy as you create your brand story using Adobe Spark Post. Nicte shares her go-to strategy to define the copy hierarchy in order to achieve an optimal reading experience
- [Instructor] Visual hierarchy in your copy is…such a powerful way for you to tell a story with your type…and tell viewers what you want them to read first…without necessarily telling them that,…which I think is super brilliant.…So I want to share with you some of the strategies…that I do to really enhance the reader's experience…when it comes to type and how we structure things.…In this example, we are having the focus on the military.…And as a military spouse, I understand the back end of it,…like the emotional side, and I really want…that to be conveyed with a graphic.…
So we have this beautiful image…of the dad returning home, hugging his daughter,…but the type is really taking away from the whole meaning…and what the purpose of this graphic is.…So I want to share with you a process that I use,…what I call my high-rise process, to end up with something…that is a lot more visually pleasing…and has a lot more structure, like this one.…So as you can see, I can actually feel…that I'm able to read the copy…and not feel overwhelmed like with the other one,…
- Creating a new post
- Adding icons and photography
- Defining the goals of your design
- Saving time with branded templates
- Using color to create emotion
- Using type and color to capture attention
- Best practices for pairing fonts
Skill Level Intermediate
1. Getting Started with Spark Post
2. Designing in Spark Post
3. Persuading through Color
Color and type3m 33s
4. Getting Creative with Type
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