Designing a brand in Spark Video - Adobe Spark Tutorial

- If you have a lot of content to share, Spark Video is a great way to combine photos, text and even video clips into a new video that can be easily published or shared in a variety of ways. To do this just from the home screen, click the plus button and choose Video. Spark's going to ask you to give it a title. I've given you some information here in a text file if you want to reuse the text. I'll go ahead and just type in, New Spring Menu Items and click next. Now there are some story templates. These templates are optional but kind of give you some guidance here if you need to know how to structure a story. If you want to go from scratch, just choose make my own. Now it sets up your video. You'll need to add content to the pages and you can do this in a variety of ways using photos and clip art. If you want some extra tips, you can watch this built in video or click I'm ready. Let's start here at the beginning. We'll add our text and place the New Spring Menu Items. Shift + return will automatically wrap it to a new line. I like that and I'm going to add a photo to the background. Let's upload a photo and we'll take a look at some diners enjoying our restaurant. Looks good. If you want to leave the stamp in there, you can or turn it off if you don't want the watermark. Generally though, the simple watermark works pretty well. If you want to, you can record some text, just click and hold. Be sure to check out our new menu items. Be sure to check out our new menu items. Then you see it added some audio to that narration. Let's click to add another slide. In this case, I'll go with split-screen and on the left we'll add some text. We'll choose the text here, copy and paste. You can make the text larger or smaller with the two buttons. I'm just going to go with the simple title here though, and make that text a little larger. And let's add a photo. So upload, and drop it in. Continue to add additional layouts. And feel free to use the reference text I've given you. As you experiment, you're free to easily swap content. So, maybe I'll put the photo here on the left for this one. If needed, you can click the edit button here and now you can zoom and adjust the position of the photo. Remember, you can easily adjust things with the simple layout controls. Feel free to continue to add additional images. You can also add icons instead of text if you choose. As you add content, it automatically adjusts the duration of the slide. If needed, you can come here and manually adjust these as well. For example, maybe you want to stay on each of these entrees for five seconds. This makes it easy to retime your content. Let's go ahead and add one more piece of content here at the end. Notice it drops it in but you're free to put it into wherever you want it. I'm going to upload a video this time. Instead of just showing photos, I could add actual video clips. And what I want to do here is I'm going to select a shot of this nice cup of coffee and I'll choose open. Now, what you could do is decide how much of the coffee you use. Notice you could drag through and trim out the parts of the video you want. In this case, I'm going to use about five seconds of this. This makes it simple and you can keep track there in the timer. Actually, let's go just a little longer, about an eight second video clip. That looks great. When I click save, it's automatically added to the slide. Now it has to optimize the clip so it may take a second to recompress depending upon the file format. And let's add some text to that as well. We'll make that a little smaller. And I like that overall look. You'll notice then at the end it offers credits and you could add any extra information. And it will add anything automatically, depending upon what you put in or you can remove things as well. And then it ends up with your logo at the end, in the outro. Now, if we take a look at this you see it's just about built but I want to refine things a bit. Theme is going to use the overall style. So as I choose different options here, it quickly reapplies that look. You could choose to apply a look here and they'll retake on the look. So there is the light option versus the medium option or dark. And you'll see how the new options are applied to the content. I'm going to go with dark here. Resize lets us quickly adjust the layout. Most video is delivered in a widescreen format but some social networks prefer square video. You could do both here with just one click. Clicking the resize option will automatically adjust your layout for widescreen versus square. And then our music category lets us choose from a variety of music. Spark includes a music library that Adobe has paid the license fees for. You are free if you stick with these clips to use them in your production. You can also upload your own music but you must have the rights when you do so. If you use music that's copyrighted, you might find your video is taken down on a social network or you could even receive fines for using something that you didn't have proper clearances for. In this case, we can browse and find some different music. I'm going to go with something that's a little bit fun but relaxed. (light instrumental music) You can click next to it to audition. (lively instrumental music) I like this one here, "Afternoon Porch." So with that selected and music turned on, we can adjust the overall volume of the clip. Now, let's have a look by choosing preview. Be sure to check out my new menu items. (lively instrumental music) (lively instrumental music) That's looking pretty good. I'm just going to modify this end slate here and put in a phone number for a call to action. There we go. And the change is updated plus we'll leave a little bit longer there on that end slate so they have time to get the phone number. If we want to add narration, remember just click and hold. Make a reservation, today. Now, the time here is driven by the narration. So if you want that up longer, you'd need to record some silence so watch this. Make a reservation, today. Then I release, the silence was recorded on the slide. Make a reservation, today. (lively instrumental music) And the music pads out. Now we're in good shape. I could choose to download this content so it's ready to post. Once you click, it will take a little bit of time. Please be sure to leave the window open, it has to process the file. This does take a moment because you're creating a new animation. So be patient while it finishes out, your connection speed, the number of images and the amount of video clips you use plus narration will affect this processing time. You also can click the share button if you just want to share a link to this content. But usually it's the best idea to download the video and then upload it natively to your different social media platforms. And this will create a webpage for landing. Generally speaking though, while this is useful use the download option and take the native file. Once you've done that, you'll see that it creates it on your computer. It's a simple MPEG-4 file that's easy and ready to share. Be sure to check out our new menu items. (lively instrumental music) (lively instrumental music) (lively instrumental music) Make a reservation, today. Well, Spark Video is not going to replace the more advanced tools of Premiere Pro or even Premiere Rush, it is a great way to create easy to put together videos that are branded and it fits into the Spark ecosystem quite nicely because it could tie into your visual assets of colors, logos and fonts; and make it very simple to put things together in an engaging way that works on many different social networks.