Having a clear goal before you start designing can be incredibly beneficial. In this video, Nicte Cuevas shares how to tailor content to communicate certain attributes depending on the end goal. These goals include wanting to raise awareness towards a cause, generating sales, and even empowering an audience as you design on Adobe Spark Post.
- [Instructor] Defining the goals of your design can really help you get started with intention as you're designing on Adobe Spark Post. So I wanna share with you some really great tips that you can apply for different areas whether you have different goal outcomes. So I have three examples here that you can see where it's to raise awareness, generate sales, or empower your audience. So these are three different approaches and I kinda wanna take you through the journey of what I did to have each of these graphics end up with that result.
So the very first one, we are talking about raising awareness for a non-profit. And I'm actually gonna pull up the image so you can see it a little bit larger and appreciate how the content was laid out. The focus of this one was to build that emotional connection with this beautiful dog, Mrs. Eaves, and she's waving at you. You know, you kinda wanna get to meet her, potentially adopt her, so that was one of the focuses with this design. I wanted to captivate the viewers in having Mrs. Eaves there, grab your attention, then she kinda tells her little story where we share a little quote from her and saying something about her.
Then you can kinda get to know more of what the event is, where you can get to meet her. This was one of the approaches to one of the goals that I had for this graphic. Now let's look at the other goal that we were discussing earlier, where it was to generate sales. With this one, the focus was more on the product that I was trying to sell, and then I had the words Flash Sale really pop up, so that way if someone was looking at this at the quick glance, they are able to see, hey, this is a flash sale, I don't wanna miss it, and then they see the potential discount that they could get.
So I was able to captivate viewers and help them feel this sense of, I have to jump on this great sale, or I'm gonna miss out on this up to 70% off deal. So this is how I was using this graphic and the way that the copy is a lot less than the previous one, because I really wanted to generate more focus on it being a sale for the specific product. Now, if we look at the last example, which was to empower our audience, it was a simple, beautiful background graphic that I designed, and then I had some words of encouragement on top.
So they matched aesthetically, the colors were balanced. But really where the focus was on really having that sense of empowerment, and the copy supported that. So the type was there, and as you read it, you are really starting to feel empowered, so there was no need to add a lot of copy or other visuals because the words were really going to help you feel that sense of empowerment. So these are three strategies that you can apply whether you're trying to raise awareness, generate sales, or empower your audience, to really use that as a goal as you're defining your designs.
Now, I have a fantastic handout that is gonna give you even more insight on how you can apply this to other strategies that, it may not be within these three, but it's really gonna help give you some tools and tips that you can apply as you're designing in Adobe Spark Post.
- Creating a new post
- Adding icons and photography
- Defining the goals of your design
- Saving time with branded templates
- Using color to create emotion
- Using type and color to capture attention
- Best practices for pairing fonts