Learn which metrics are most important when reviewing your AdSense performance reports
- [Voiceover] Before we go into the performance report section of Google AdSense, it's important to take a look at a few key terms that we're going to be seeing within that section. The first one is page view. A page view in Google AdSense is when a page with one or more AdSense ad units is viewed by a user on a website. In other words, when a visitor accesses a page on your website that has at least one AdSense ad on it. An impression is when an ad unit on a website returns an advertisement. It's important to understand that with one page view, you can have multiple ad impressions.
So if a user visits your website and you have three AdSense ads on one page, that's gonna be one page view, but three impressions. Clicks are pretty straightforward. It's when a user clicks on an adverstisement in a Google AdSense ad unit. A click is then recorded, and then we'll see that in the performance reports. Click-through rate is the ratio of clicks a particular ad on a website receives in comparison to the total number of impressions it has received. So, for example, if you receive 100 impressions on a certain advertisement that was clicked one time, your click-through rate is going to be one percent.
Cost per click, also known as CPC, is the amount of money paid by an advertiser for each click an ad receives in a Google AdSense ad unit. So every time somebody clicks on an ad on your website an advertiser is paying a certain amount of money for that specific click. When we take a look at performance reports within AdSense, we can see what our average cost per click is. Revenue per thousand impressions, or RPM, is the average amount of revenue earned by a publisher for 1,000 impressions on a particular ad unit or website.
I've talked about this term earlier on in the course, but I think it's really important because this to me is the best metric that I use to measure the performance of my Google AdSense advertisements. Estimated earnings. Estimated earnings is the total amount of revenue earned by a publisher regardless of the number of impressions. So as we take a look at the Google AdSense performance reports, you might look at a monthly view of our performance. If we take a look at the estimated earnings in that report, we'll be seeing the estimated earnings for that month. If we look at the daily view, we'll only be seeing the estimated earnings for that day.
Which, again, is important because it's how much money that you're earning. Ad requests. Ad requests refer to the total number of times an ad unit on a particular website requests Google AdSense to serve a releveant and related advertisement. In other words, every time a user goes to a page on your website that has an ad unit, the ad unit is requesting Google AdSense to put an advertisement inside of it. Hopefully, as we'll talk about with the next term, every time you request an advertisement to be served, one appears on your website.
The reason I said that is because the term coverage refers to the percentage of ad requests in which a relevant and related advertisement is found and displayed within the ad unit. So if every time an ad unit requests an advertisement from AdSense, an advertisement is actually placed within the ad unit, your coverage is going to be 100%. And that's really what you want. You don't want an ad unit to request an advertisement and nothing to be found to put inside of that ad unit. That means you might need some additional key words or you may have to tweak the title of your page so that Google can more easily find a relevant advertisement to display on your webpage.
Also, remember that there's a handout with this course that has a number of definitions on it. So you can go ahead and print out that sheet and keep it next to you as we go into the performance report section here in Google AdSense.
- Name the two primary variables that determine the revenue a publisher makes from an ad.
- Determine the appropriate ad unit size for your needs.
- Explore custom channels to track the performance of groups of ad units.
- Explain how to block ads and the impact this can have on your overall revenue.
- Recognize the differences between an administrator and a standard user.
- Identify the steps necessary to export data.
Skill Level Beginner
Q: This course was updated on 03/07/2018. What changed?
A: We added one new tutorial on Google native ads, which match the look and feel of your site.