Understand what an ad unit is, how they work and where they can be placed on your website
- [Voiceover] As we learned earlier in the video series,…Google AdSense decides which actual advertisements…will appear on our website.…That being said,…we still need to decide how many ads we will display,…where they will be displayed,…and what size the advertisements will be.…To do this,…we need to create what are called ad units.…We will then place the ad units on our site…where we would like the ads to appear.…Google will then automatically place…the actual advertisements in those ad units…based on the bids submitted by advertisers.…
Publishers can create an individual ad unit…for a specific page on their site,…general ad units that will be displayed…on multiple web pages,…or a mix of both.…To make things easier to manage,…it's probably best to create general ad units…that can fit, either within the header,…body, or sidebar of your site…so that ads will automatically show up…without you having to create another ad unit…every time you publish a new article or blog post.…Placing the ad units within your website…
- Name the two primary variables that determine the revenue a publisher makes from an ad.
- Determine the appropriate ad unit size for your needs.
- Explore custom channels to track the performance of groups of ad units.
- Explain how to block ads and the impact this can have on your overall revenue.
- Recognize the differences between an administrator and a standard user.
- Identify the steps necessary to export data.
Skill Level Beginner
Q: This course was updated on 03/07/2018. What changed?
A: We added one new tutorial on Google native ads, which match the look and feel of your site.
1. Understanding Google AdSense
2. Getting Started with AdSense
3. Configuring Ads
4. Customizing Your AdSense Experience
5. Measuring AdSense Performance
6. Advanced Administration
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