- Name the two primary variables that determine the revenue a publisher makes from an ad.
- Determine the appropriate ad unit size for your needs.
- Explore custom channels to track the performance of groups of ad units.
- Explain how to block ads and the impact this can have on your overall revenue.
- Recognize the differences between an administrator and a standard user.
- Identify the steps necessary to export data.
Skill Level Beginner
- [Voiceover] Hi, I'm Anson Alexander, and welcome to learn Google AdSense, the basics. In this course, we'll look at using Google AdSense to display and earn revenue from advertisements on your website. I'll start by showing you how to set up and configure a Google AdSense account. Then I'll go over some key concepts and terms related to both the digital advertising and the digital publishing industry. I'll show you how to use AdSense on your website to start displaying advertisements and earn revenue. We'll take a look at how to identify advertising trends and maximize the performance of the ads being displayed on your website using AdSense performance reports.
We'll be covering all of these features, plus plenty of other tools and techniques for you to start earning revenue on your website or blog using Google AdSense. Now, let's get started with learn Google AdSense, the basics.
Q: This course was updated on 03/07/2018. What changed?
A: We added one new tutorial on Google native ads, which match the look and feel of your site.
1. Understanding Google AdSense
2. Getting Started with AdSense
3. Configuring Ads
4. Customizing Your AdSense Experience
5. Measuring AdSense Performance
6. Advanced Administration
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