Understand what display advertising is on the internet
- [Voiceover] In order to make the most out of the Google Ad Sense tool. It's first important to have an understanding of display advertising in general. How it works, the different ways of implementing it, and what its limitations are. At it's core, display advertising is when certain areas of a website or blog are reserved and sold to advertisers for them to promote a particular product or service. The pricing and methods for determining the value of a display advertising can differ depending on the goals of the website owner.
Web ads spots can be sold for a monthly, quarterly, or annual flat rate. They can be sold based on the number of actions a particular ad receives. For example, a website owner might get paid for an ad when a user actually clicks on the ad and submits their email address for more information. This payment method generally benefits the advertiser more than the website owner. Ads can also be sold based on the number of clicks that they receive. That's called CPC. Additionally, display ads can be sold based on the particular amount of views or impressions that an advertisement receives, this is called CPM.
Or cost per thousand impressions. And is the form of value determination used by Google ad sense. An impression is simply when a user navigates to a website and sees an advertisement. If a website owner has three advertisement spots on one page, when a user navigates to that page. They're actually creating three impressions for the website owner because three ad spots are being viewed. It's important to understand the difference between a web page view and a web page impression.
This method of selling display ads tends to benefit the website owner more than other methods of display ad value determination. Actually selling display ads in a website can be a tedious and time consuming process. That is where Google Ad Sense comes into play. Google As Sense automatically chooses the highest paying advertisements to be displayed on a particular website, to maximize the revenue that a website owner can make.
- Name the two primary variables that determine the revenue a publisher makes from an ad.
- Determine the appropriate ad unit size for your needs.
- Explore custom channels to track the performance of groups of ad units.
- Explain how to block ads and the impact this can have on your overall revenue.
- Recognize the differences between an administrator and a standard user.
- Identify the steps necessary to export data.
Skill Level Beginner
Q: This course was updated on 03/07/2018. What changed?
A: We added one new tutorial on Google native ads, which match the look and feel of your site.