Create an ad unit in AdSense to be displayed on your website
- [Voiceover] In this video, we'll create our first ad unit with an AdSense. Remember, ad units are the blocks of space that we will place within our website to begin displaying advertisements. To create an ad unit in AdSense, we need to navigate to the My ads section of AdSense. From here, make sure you're in the Content and Ad units section on the left side of your screen. Towards the top, you'll see a button that says New Ad Unit. Go ahead and click on this button to begin the ad unit creation process.
When creating a new ad unit, the first piece of information that we need to decide upon is what the ad unit will be called. It's a good idea to give your ad unit a descriptive name so that you'll remember which unit goes where on your website. For example, we'll create an ad unit to be placed at the very top of our page as a banner ad. With that being said, we can call this ad unit Top Banner Leaderboard. In the ad size section, you'll notice that there are a number of options for you to choose from regarding the size of your ad unit. The different sizes are based on pixels on a screen.
This is the standard way of measuring advertisements on the Internet. It's also important to note that Google has placed some recommended sizes at the beginning of this section and these sizes are the ones that perform the best in terms of generating revenue. So if one of these sizes works for you, it's a good idea to use it. If you want to see additional sizes, you can click on the drop-down next to Showing, choose the type of ad unit that you'd like to create, and you'll see additional sizes that you can choose from. Because we're creating a leaderboard in this example, we'll choose the 728 by 90 leaderboard, the standard leaderboard ad size.
In the ad type section, we have the option of only displaying text ads, only displaying display ads, or displaying both text and display ads within this ad unit. There may be certain situations where you would only want text or only want display ads to be shown, but remember advertisers will be bidding for their ad to be shown in this slot and the more options you allow, the higher bid price you will receive. In other words, if you're looking to generate the most revenue possible from a particular ad unit, it's a good idea to allow both text and display ads to be served.
The matched content option is a new option by AdSense that allows you to display links to other articles within your website. The articles that are shown will be automatically generated by AdSense, but you're not going to earn any revenue from these ads. These are internal ads that will just lead to another page on your site and hopefully it will increase your overall revenue because you might have advertisements within those different articles. But remember, you're not going to earn revenue from an ad unit that is displaying mashed content. For this example, we will choose text and display ads.
The text ad style section is where you can choose a text ad style to be displayed on your site. This section will really only be relevant for when text ads are displayed because it will determine the color scheme that the text ads will be displayed with. For display ads, which are images designed by the advertiser, the color scheme won't come into play because the ad's completely designed by the advertiser and will most likely feature a color scheme that's consistent with the advertiser's brand. There are a number of default styles provided by Google for you to choose from.
Alternatively, you can select one of the default styles and then click on the copy and edit button. This will allow you to customize all of the style's details that are shown in this ad unit. So you can specify the border color, the background color, and a number of other different options. If you decided to customize your own style, when you're ready, go ahead and give the style a name and then click save.
For now I'm just going to choose the default style. The custom channels section is something that we're going to look at later on in the course, but it basically allows you to track statistics of this ad unit a little better so that you can determine which ad units are performing best on your website. The backup ad section is used to specify what should be shown in your ad unit if there are no advertisers bidding for the spot. Generally speaking, showing a blank space is probably the best option, but you could also design your own internal ad, upload it to your website and use the URL of that ad to be shown when nothing else is available.
If you're unsure what to do in this section, just leave it as show blank space. Once you've finished configuring the options for your ad unit, click on the save and get code button to see the HTML code that we need to copy into our website in order for advertisements to begin being displayed. Stay tuned for the next video where we will present a basic example of how to place the ad unit code into your website.
- Name the two primary variables that determine the revenue a publisher makes from an ad.
- Determine the appropriate ad unit size for your needs.
- Explore custom channels to track the performance of groups of ad units.
- Explain how to block ads and the impact this can have on your overall revenue.
- Recognize the differences between an administrator and a standard user.
- Identify the steps necessary to export data.
Skill Level Beginner
Q: This course was updated on 03/07/2018. What changed?
A: We added one new tutorial on Google native ads, which match the look and feel of your site.