Learn about the basics of creating artwork for packages in ways that are practical for manufacturing and shipping, and make the products visually appealing.
- Hello, I'm Claudia McCue, and together we're going to explore the basics of designing for packaging. We'll take a look at the different kinds of packaging and the different jobs a package has to preform. And then we'll concentrate on Adobe Illustrator and in design techniques for building artwork correctly for folding cartons. So come on and let's go into the third dimension and let's start thinking about Designing for Packaging.
- Deciding on the type of package
- Considering the consumer experience
- Replicating an existing package
- Adding flaps and fold-in tabs
- Using Illustrator and InDesign for layout
- Creating a dieline
- Checking the mockup
- Preparing your jobs for the printer
Skill Level Intermediate
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. Types of Packaging
2. Planning a Package
3. Dieline = Road Map
4. Designing in Illustrator
5. Designing in InDesign
6. Final Steps
Checking the mockup4m 25s
Next steps1m 40s
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