From the course: Print Production: Spot Colors and Varnish
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Spot or process: Making the decision
From the course: Print Production: Spot Colors and Varnish
Spot or process: Making the decision
When you start working on a print project, there are a number of factors that help you decide whether you're going to use spot colors. Or whether the project is just going to run in process colors, CMYK. Of course, one of the main reasons to use spot colors is that they allow you to print colors that can only be approximated in CMYK. For example, navy blue, which apparently we all love, there are so many logos that use navy blue. That tends to go sort of purplish and a little grey. There's really no good way to render a Navy blue in CMYK. So, if you really have your heart set on that Navy blue, you really are going to need to run a spot color. And a lot of vibrant colors like bright oranges and neon greens don't come out very well if you try to approximate them in CMYK. And of course metallic colours, silver will just look sort of grey. gold will just look like a shade of brown. So, if you really want a particular color that you can print in CMYK, then the decision is sort of made for…
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