Join Claudia McCue for an in-depth discussion in this video Replicating an existing package: Basic panels, part of Print Production: Packaging.
One of the best ways to start learning about designing…for packaging is to take one apart and replicate it.…You can start with something as simple as a…cereal box and that'll still teach you a lot.…So you should examine the anatomy of the carton.…Notice the mechanics of it.…How it folds up. How it glues.…Look at the areas for glue and the little tuck in tabs.…Notice how they're shaped and that's to…facilitate folding on the machine that's going to…put it together.…So here, I have a cereal box that I've taken apart.…And that's a little fold crease, and when you…look at it you can see that it's indented.…
And that's because of those creasing rules that…are part of the dye that created this.…The little tabs that are going to tuck in.…You notice that they're smaller, you see how they're sort of indented, and that, so…they'll fold in easily, and again, it's to…accomodate the machinery that folds this package up.…And that's while…it's still empty, long before you ever put cereal in it.…And then this little flap on the top.…
- Deciding on the type of package
- Considering the consumer experience
- Replicating an existing package
- Adding flaps and fold-in tabs
- Using Illustrator and InDesign for layout
- Creating a dieline
- Checking the mockup
- Preparing your jobs for the printer
Skill Level Intermediate
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. Types of Packaging
2. Planning a Package
3. Dieline = Road Map
4. Designing in Illustrator
5. Designing in InDesign
6. Final Steps
Checking the mockup4m 25s
Next steps1m 40s
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