Join Claudia McCue for an in-depth discussion in this video Making the decision of packaging type, part of Print Production: Packaging.
Before you start the process of designing packaging, of course…you have to decide on the form of the packaging.…So, here's what seems like sort of a simplistic question.…What's the real primary purpose of a package?…Well in truth, it's to transport a product.…It's to get it from point a to point b, to get…it from the manufacturer to the store, and ultimately to the consumer.…And so of course that means that it needs to fit the product,…so in a way, you're sort of working from the inside out.…You start with the shape, and the nature of the…product, and that's going to dictate the form of the package.…
So for example, dry food products, what do you want to do with a dry food product?…What must that package do?…Well, it has to maintain the freshness.…And that can sometimes mean that you need to control the humidity.…But interestingly, that doesn't always mean…keeping the humidity away from the product.…Sometimes it means letting the humidity escape from the product.…So for example, you'll notice that flour is…
- Deciding on the type of package
- Considering the consumer experience
- Replicating an existing package
- Adding flaps and fold-in tabs
- Using Illustrator and InDesign for layout
- Creating a dieline
- Checking the mockup
- Preparing your jobs for the printer
Skill Level Intermediate
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. Types of Packaging
2. Planning a Package
3. Dieline = Road Map
4. Designing in Illustrator
5. Designing in InDesign
6. Final Steps
Checking the mockup4m 25s
Next steps1m 40s
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