Examples of spot color impact

Here are some examples of projects using spot colors. Now here's one that's using the synthetic reflex blue in order to not have problems on press with drying time or adhesion. Why would they use a spot blue instead of process? They're using process for the photographic part, but they're using the spot blue to ensure that they have uniform color across this large area, and doing that with one single ink makes it much easier on press. This is using a couple of the really beautiful Pantone metallic colors. It's a green and then a darker green. It's also enhanced, it's given a little dimensionality, because it's an embossed piece, as well.

But the first thing that catches your eye, is this beautiful metallic sheen, and they carry that through to the heart of the book as well. It's their color theme, but it's more than just greens. The metallic nature of it really makes it a very fetching piece, it's something that catches your eye, and it's something that people are likely to keep. One of the reasons to use spot colors is to be able to have a metallic component in a printed job. And for something like this piece, the metallic color is something that underscores the high quality nature of the product that they're advertising. And when you see this in real life of course it's got a wonderful sheen to it and it looks like metal.

And again, it's something that speaks of high value, something of quality, something worth having. This is a brochure for a luxury automobile. And so they've taken advantage of what you you can do with metallic colors by adding this beautiful silver accent to it, and they've also applied a coating to make it even more high quality. So, for something like this, being able to add that beautiful metallic accent just adds to the message, which is that this is something of luxury, this is something worth having.