Join Claudia McCue for an in-depth discussion in this video Considering the consumer experience, part of Print Production: Packaging.
In addition to accommodating the product inside the package, you…also have to consider the consumer that's going to purchase that product.…You need to inform the buyer before they make their purchase.…Show them the product.…Give them a photograph or an illustration of the product inside, or if…possible, use a window insert so they see the actual product inside the package.…And of course you need to describe the product clearly.…They need to see the weight and the dimensions and…the color of the product before they purchase.…And you should also include any kind of safety or usage information.…
And then once they get that product home they…need to open the package and get the product out.…So it's helpful if you make it easy to open.…Use zip pulls or on a glued carton, use little tabs on the opening panels so…they don't have to pry it open they can just grab that little tab and open it.…And then it should also be…easy to store. It should be stackable if possible.…Or sized for standard refrigerator shelves and doors.…
- Deciding on the type of package
- Considering the consumer experience
- Replicating an existing package
- Adding flaps and fold-in tabs
- Using Illustrator and InDesign for layout
- Creating a dieline
- Checking the mockup
- Preparing your jobs for the printer
Skill Level Intermediate
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. Types of Packaging
2. Planning a Package
3. Dieline = Road Map
4. Designing in Illustrator
5. Designing in InDesign
6. Final Steps
Checking the mockup4m 25s
Next steps1m 40s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.