Join Claudia McCue for an in-depth discussion in this video Considering the consumer experience, part of Print Production Essentials: Packaging.
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In addition to accommodating the product inside the package, you…also have to consider the consumer that's going to purchase that product.…You need to inform the buyer before they make their purchase.…Show them the product.…Give them a photograph or an illustration of the product inside, or if…possible, use a window insert so they see the actual product inside the package.…And of course you need to describe the product clearly.…They need to see the weight and the dimensions and…the color of the product before they purchase.…And you should also include any kind of safety or usage information.…
And then once they get that product home they…need to open the package and get the product out.…So it's helpful if you make it easy to open.…Use zip pulls or on a glued carton, use little tabs on the opening panels so…they don't have to pry it open they can just grab that little tab and open it.…And then it should also be…easy to store. It should be stackable if possible.…Or sized for standard refrigerator shelves and doors.…
- Deciding on the type of package
- Considering the consumer experience
- Replicating an existing package
- Adding flaps and fold-in tabs
- Using Illustrator and InDesign for layout
- Creating a dieline
- Checking the mockup
- Preparing your jobs for the printer
Skill Level Intermediate
InDesign CS5: Print Production Guidelineswith James Wamser1h 34m Intermediate
1. Types of Packaging
2. Planning a Package
3. Dieline = Road Map
4. Designing in Illustrator
5. Designing in InDesign
6. Final Steps
Checking the mockup4m 25s
Next steps1m 40s
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