Join Claudia McCue for an in-depth discussion in this video Combining packaging materials: Complex packaging, part of Print Production: Packaging.
Sometimes, packages are made out of multiple pieces and…those would require multiple processes, perhaps even in different plants.…For example, this promotional piece which looks…like a gigantic book of matches, is a…folding carton and it involves some dye…cutting and then inside they've places sales material.…It's a very attractive piece, immediately catches the eye,…and it's a showcase for the kinds of printing and…finishing this company can do.…This little tea holder sort of serves as its own lid.…
So its all one package, but when we flip the lid open…we can get the tea out and then when you go to…close it that little tongue that hangs out the front, the little…tab, slips into the little slot in the roof of that cap.…And then it makes close neatly.…This is another combination package, and it's a sales piece that gives a pocket…folder effect on the left, and then on the right, there was sales material and a…sample, and it's even a carton within a…carton, if you want to think of it that way.…So when you look at something like this, think…
- Deciding on the type of package
- Considering the consumer experience
- Replicating an existing package
- Adding flaps and fold-in tabs
- Using Illustrator and InDesign for layout
- Creating a dieline
- Checking the mockup
- Preparing your jobs for the printer
Skill Level Intermediate
InDesign CS5: Print Production Guidelineswith James Wamser1h 34m Intermediate
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. Types of Packaging
2. Planning a Package
3. Dieline = Road Map
4. Designing in Illustrator
5. Designing in InDesign
6. Final Steps
Checking the mockup4m 25s
Next steps1m 40s
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