From the course: Print Production: Packaging

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Accommodating instructional/legal copy, barcode, etc.

Accommodating instructional/legal copy, barcode, etc.

From the course: Print Production: Packaging

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Accommodating instructional/legal copy, barcode, etc.

When you're designing a package, there's all sorts of required information that you need to incorporate into your design and you have to work around it. For example, you have to include the Universal Product Code, the UPC barcode. And there has to be sufficient contrast between that UPC barcode and the background, so that it can be successfully read. Now in this instance, I don't think there is sufficient contrast, so I should lighten up the background so that it's easier to read and they don't have to scan it 14 times. There are also needs to be what's called a Quiet Zone, especially to the left and the right of the bars and there should be enough room above it as well, but it's most important left and right. And that's why often you're going to see a barcode, in a white rectangle. And that also insures that there's sufficient contrast between the barcode and what's behind it. It is okay to shorten the barcode vertically a little bit, but you want to leave enough height that it's…

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