Join Claudia McCue for an in-depth discussion in this video Accommodating instructional/legal copy, barcode, etc., part of Print Production: Packaging.
When you're designing a package, there's all sorts of required information that you…need to incorporate into your design and you have to work around it.…For example, you have to include the Universal Product Code, the UPC barcode.…And there has to be sufficient contrast between that UPC…barcode and the background, so that it can be successfully read.…Now in this instance, I don't think there is sufficient contrast,…so I should lighten up the background so that it's easier…to read and they don't have to scan it 14 times.…There are also needs to be what's called a…Quiet Zone, especially to the left and the right of…the bars and there should be enough room above…it as well, but it's most important left and right.…
And that's why often you're going to see a barcode, in a white rectangle.…And that also insures that there's sufficient…contrast between the barcode and what's behind it.…It is okay to shorten the barcode vertically a little…bit, but you want to leave enough height that it's going to be able to be read.…
- Deciding on the type of package
- Considering the consumer experience
- Replicating an existing package
- Adding flaps and fold-in tabs
- Using Illustrator and InDesign for layout
- Creating a dieline
- Checking the mockup
- Preparing your jobs for the printer
Skill Level Intermediate
Print Production: Spot Colors and Varnishwith Claudia McCue1h 57m Intermediate
1. Types of Packaging
2. Planning a Package
3. Dieline = Road Map
4. Designing in Illustrator
5. Designing in InDesign
6. Final Steps
Checking the mockup4m 25s
Next steps1m 40s
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