Join Stefan Michel for an in-depth discussion in this video What you should know before watching this course, part of Managerial Economics.
- There are no prerequisites for this course, but if you're just getting started in business, I suggest you first watch Eddie Davila's Business Fundamentals course on this site, and then come back for Managerial Economics. This is an intermediate level course designed to cover typical business situations for small and large firms. And what we learn can be applied to both digital and traditional business, and is true for any business, anywhere in the world.
Author
Stefan Michel
Released
10/17/2016- What are customers buying? (demand theory)
- What should we produce? (production theory)
- Which costs do I need to worry about now? (cost theory)
- What market am I in? (competition theory)
- What should we charge for it? (pricing theory)
To understand what managerial economics looks like in practice, Stefan explains how Google's auction-based advertising system employs the principles of game theory and how understanding this can help decision makers to outmaneuver their competitors.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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- Using economics to solve business problems
- Understanding price elasticity
- Demand curve shifts
- Economics of scale vs. scope
- Break-even and what-if analysis
- Profit maximization
- Economics in action
Skill Level Intermediate
Duration
Views
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Introduction
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Welcome1m 15s
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1. What is Managerial Economics and How Do I Apply It?
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2. Demand Theory: What Are Customers Buying?
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Demand curve3m 13s
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Price elasticity3m 34s
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Real world elasticities4m 26s
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Shift of the demand curve4m 35s
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3. Production Theory: What Should We Produce?
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Economies of scale5m 15s
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4. Cost Theory: Which Costs Should I Worry About Now?
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Break-even analysis4m 55s
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5. Pricing Theory: What Should We Charge For It?
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Profit maximization3m 41s
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Price discrimination4m 33s
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6. Economics in Action
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Game theory5m 9s
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Economic fallacies4m 46s
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Conclusion
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Summary1m 12s
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Video: What you should know before watching this course