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What makes a good mission statement?

What makes a good mission statement?: Balanced Scorecard and Key Performance Indicators
What makes a good mission statement?: Balanced Scorecard and Key Performance Indicators

This strategic direction, or mission statement, is important in establishing what a company will do and the things that the company won’t do. In this video tutorial, accounting professor Kay Stice analyzes good and bad examples of mission statements. He explains that a good mission statement is specific and clear in order to identify what types of activities a company will focus on.

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Skill Level Intermediate
1h 17m
Duration
45,158
Views
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Skills covered in this course
Business Accounting Business Skills Finance

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