Join Jim Stice for an in-depth discussion in this video McDonald's history and facts, part of Finance Foundations: Business Valuation.
- We're going to use numbers for McDonald's…to practice several valuation models.…- So, before getting started with McDonald's numbers…we want to tell you some of our favorite parts…of the history of McDonald's.…- So, Ray Kroc, a 51-year-old milkshake machine distributor,…first visited the McDonald brothers' drive-in…in San Bernardino, California in July of 1954…because he wanted to know why a single "hamburger stand"…needed 10 milkshake machines.…- That first day, Kroc spent the lunch rush hour…watching the incredible business volume…that the small drive-in was able to handle.…
- Before leaving town Kroc had received a personal briefing…on the "McDonald's Speedee System" by Dick and Mac McDonald…and had secured the rights to duplicate the system…throughout the entire United States.…Ray Kroc soon discovered that duplicating…the McDonald's system in his first outlet in Chicago…involved more than just signing a licensing agreement.…- Kroc's french fries, for example, were mushy…even though he closely copied…the McDonald brothers' process.…
Make sure to check out the Stice brothers' other accounting and finance courses to understand the other economic factors that impact your business.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.
- Using market, cost, and income approaches to business valuation
- Valuing homes
- Valuing companies by multiples
- Using price-to-sales ratios to value companies
- Using discounted cash-flow analysis to estimate value
- Valuing McDonald's as a case study