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Importance of a mission statement

Importance of a mission statement: Balanced Scorecard and Key Performance Indicators
Importance of a mission statement: Balanced Scorecard and Key Performance Indicators

In this video tutorial, accounting professors Jim and Kay Stice explain the importance of a company's mission statement and how it relates to accounting, balanced scorecards, and key performance indicators, or KPIs. They indicate a mission statement should make clear what the organization will and will not do.

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Skill Level Intermediate
1h 17m
Duration
131,525
Views
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Skills covered in this course
Business Accounting Business Skills Finance

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