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Importance of KPIs

Importance of KPIs: Balanced Scorecard and Key Performance Indicators
Importance of KPIs: Balanced Scorecard and Key Performance Indicators

In this video tutorial, accounting professors Jim and Kay Stice introduce the topic key performance indicators for a business or company. Using the example of flying a commercial jet, they explain how organizations must analyze many figures. The reporting challenge in an organization is to identify the key measures, to organize them into a framework that makes them easy to remember and understand, and then to design a performance evaluation system that will give people in the organization an incentive to pay attention to these measures.

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Skill Level Intermediate
1h 17m
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