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Google's money making machine

Google's money making machine: Managerial Economics
Google's money making machine: Managerial Economics

Google is not only a powerful search engine, but also a service with a very successful pricing model for their advertising links. Instead of setting prices for clicks, Google creates a real-time auction, where advertisers can decide how much they are willing to pay for the ad. Economists love auctions because they reveal the customers' willingness-to-pay and allow the company to capture a better price.

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Skill Level Intermediate
1h 20m
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