The differences between channel and buss effects

…One important distinction I'd like to make,…is the difference between the way Effects…plugin sound directly on a channel, as opposed to a Send and Return bus.…I've had several new producers ask me over the years…why their drums don't pop as hard as they'd like, and…one of the first things I'll do when I look…at their session is to see how they've routed their effects.…I want to show you an example using the Snare Track from our loop.…You'll notice here, I'm going to play it dry for…you first, so you can hear what it sounds like.…All right, just a basic snare.…So what I'm going to do now, is I'm going to put the ping pong buoy on it.…Now, I'm going to turn the feedback down a little bit.…Now, you would think that if we had the dry wet ratio set…to 50% you would hear the effect and the dry signal equally, right?…Well let me show you what happens when you turn it up.…

Notice how the snare starts to be a little more subdued.…Well that's what happens with this particular effect.…Let me show you what happens when you take this same…