In this video, learn to create a budget based on your list of assets and understand the differences in budgeting various types of productions.
- No one likes to talk about budgets, but you can't produce a project without one. (upbeat intro music) I often break production budgets into two phases, storyboards and production. That's because I can't accurately budget a production without storyboards. Since this is the most accurate way to work, let's step through it. Assuming a client has a script or a very good idea of what they want, you can create a storyboard. Even if they don't have designs, you can still create the boards with any look.
We may budget for character design in the same contract as the storyboards. However, if a client needs a lot of help developing an idea, I'll also charge for development time as well as the script if we are the ones who provide it. When we budget for storyboards we charge either by the panel, how many drawings we create or by time, for however long we work on the project which could be a couple days or a couple weeks. Once we have the boards, then we can move into budgeting the production. The easiest assets to count are the backgrounds. In our sample board we had only one background.
The budget will be affected by the style of art, so do we need to create a 3D scene? If so, take in consideration design time, modeling, texturing, lighting and rendering. For 2D art, the time and talent to draw or paint it. For photography, the cost to access the area to shoot it, the cost of the photographer, the cost of any Photoshop work that might be needed. Next, we need to budget for the creation of your puppet and all the puppet assets. 2D puppets are the easiest to budget. Just estimate the time to create the art for all the assets.
Give yourself a little extra time than you think it'll take, there's always some clean up. CG puppets will likely take more time to create. Once you design the look, you need to have it modeled and rigged. Then you need this extra light and export multiple times to have all the required assets from all the different angles. Separating the elements like eyes from the face, mouths and arms from the body can be time consuming. And depending on how your model is created, it may not be possible to export all the assets separately. The CG model that you've seen in some of these videos I created in Adobe Fuse.
And I could only export the entire model as one, and rendering took a huge amount of time for each angle that I needed. So that meant that I also had to do a lot of Photoshop work to separate all the elements. So the cost for models, puppets and Claymation include the cost of materials, lighting, maybe a photo tent or table top cyclorama to shoot it on. Then you have the cost of the photographer, the time to separate the assets from the background in Photoshop. Plus, any digital fixes you might need. Photographing a person means budgeting for a model, possibly wardrobe, props and makeup, a photographer and time in Photoshop to both remove the background and separate the assets.
Once you have your assets, you need to organize them properly into named layers in Photoshop or Illustrator. We'll go over named layers in another video. The longest time in prit, may be the time it takes to rig the puppets. There's always a lot of testing and fixing, especially if you're just getting into the software, it can take quite a while. Assume it'll take you easily two to three times longer to rig than you probably hope it will. Now, once you're ready for production the time you budget will vary depending on the type of production that you're doing.
To help run the production you may want to use a visual software or hardware device like the Stream Deck to help you control your puppets. More on that in another video, but you might want to budget for it. They're pretty cool. Now, if you're creating a live event you might need a separate computer for the on site work, and you might need to buy adapters to connect to the broadcast unit. Make sure to have a light and microphone for your performer. And of course, any performer will need to be paid. And if it's a union job, you also have to pay fringe benefits as well. Now, if you're recording the animation plan to record multiple takes to get exactly what you want.
And if you use a pre-recorded audio, plan for the cost of the actor and the recording session. You'll need to budget for editing the character animator file, exporting and possibly compositing in after effects and final video and audio editing in your favorite non-linear editing system. And don't forget the cost of sound effects and music. To be safe, add 10 to 20 percent pad, and don't forget your fees as a producer and director, and especially your profit line on top. Once the puppets are created and rigged, production can be fast and cost effective.
So continuing the production will be much more affordable than the initial creation. Make sure to play with character animator, because it takes experience to have a good idea how long it takes to rig the puppets and record the various scenes. There's a lot to consider with any budget, and you'll be much more accurate if you work from storyboards. And proper budgeting will allow you to make good profit. (upbeat music)
- Creating a list of production needs
- How the varied styles of animation impact production
- Creating usable digital puppets
- Working with drawn characters, objects, and CG characters
- Adding value to the look of your production
- Exploring various audio recording options
- Organizing files for production, backup, and transport
- Using animation cycles
- Building and editing a scene
- Troubleshooting issues
- Tricks for enhancing your production
- Post-production and delivery