Join Dane Howard for an in-depth discussion in this video Studio techniques for product design, part of The Power of PreViz at One & Co.
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(music playing)…Jonah Becker: So one PreViz technique that we used in the concept phase of a project we had,…I would say is not a typical process.…I think creating personas in the target customers is very typical for industrial design.…You want to know who you're designing for.…We took the personas and actually printed them out full size, so they have these faces.…So if you were criticizing a boot that was targeted for 13-20 year old women, you had…to put this up in front of your face so that you sort of got into that persona, so that…you are critiquing it appropriately, so that you couldn't say like, well,…I don't like the pink stripes, because you're a 43-year-old product manager.…
It doesn't matter whether you like it, we're trying to build your brand in a way that you're…appealing to all these different customers that you agreed are the appropriate customer targets.…And interestingly enough, what we found is they ended up using these same tools with…their retailers because they would go into a sporting goods shop and they would find…
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