From the course: The Power of PreViz at One & Co

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How do you surface new ideas?

How do you surface new ideas?

From the course: The Power of PreViz at One & Co

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How do you surface new ideas?

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(music playing) Scott Croyle: So the way we visualize the fast boot was we basically laid out a scenario which was an illustrated scenario of sitting on a plane, turning on your phone, watching your phone boot up, waiting, waiting, waiting, waiting. That was really a very simple scenario. Now, to show what the experience could be, we did the same thing. So imagine if it was this, and we showed kind of it booting up, parking on the network within 7-10 seconds. I think it was one of those things that conceptually people are able to grasp how it would benefit themselves. Jonah Becker: For us, that can mean sometimes we're gathering inspiration from the art world or from the transportation world or architecture or fashion to bring in those elements, whether it's an imagery, whether it's an actual object, things that people can look at and touch that maybe are already out in the world and can be easily understood and help, sort of, add some color and texture to the presentation that you've…

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