Saturation to neutralization

- [Narrator] The saturation of a color,…also referred to as chroma or vibrancy,…is the colorfulness or the perceived intensity…of a specific color.…Saturation is just as important as the value…in constructing an image.…Like value, it's important to control the range…of vibrant to neutral colors in the composition of a piece.…Vibrancy can also provide a focal point,…act as a messenger for meaning, and create a more…primal reaction in human beings than value alone.…

The poster for the Clairmount lounge uses value,…quantity of color, saturation, and texture contrast…to start the eye at the top…and move it back and forth like a pinball machine…down to the base of the poster.…The large circular shape of red with contrasting green…is a color combination repeated throughout the poster,…but is most intense at the top of the piece, and reduced…as we move down to the bottom of the type in the image.…The additional texture of the hat, dark value of the heads…against the red circle at the top…also help to force the viewer to look there,…