- I've identified that we need contrast to see an image,…but what draws us in to create a reaction…and how does color affect this reaction?…Let's start with shape and edge.…When we're in fence, we prefer to look at…high-contrast edges and patterns.…As time passes, we're able to understand information…from shape by what is implied; probably an important skill…for our ancestors, who needed to discern…between friend and foe, creatures that are harmless…and ones that might enjoy you for dinner,…and where solid ground begins and ends.…
As human beings, we also pay close attention…to hard and soft shapes.…Sharp pointed things remind us of what could cause harm,…and soft edges remind us of human and organic forms,…things that could sustain us in body and spirit.…It is no surprise that, as a viewer,…we look at highest level of contrast first.…Notice that we pay close attention to the bold words.…Knowing this is essential to directing…the viewer's attention through an image…from highest level of contrast to lowest.…
What draws our attention first needs to be…
Author
Released
8/20/2013These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
- Understanding why color is essential for you as an artist, designer, or human being
- Storytelling with color
- Understanding brand identity and color language
- Reviewing the history of color usage, from print to digital
- Working with the color wheel
- Understanding value, saturation, and temperature
- Seeing through color: opaque, translucent, and transparent
- Creating contrast
- Exploring depth of field
- Seeing complementary relationships in light
- Achieving harmony and discord in a palette
- Understanding color blindness
Skill Level Beginner
Duration
Views
Related Courses
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Graphic Design Foundations: Typography
with Ina Saltz2h 23m Beginner
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Introduction
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Welcome1m 6s
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Exercise files22s
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1. How Color Shapes Meaning
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Concepts made clear4m 1s
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Brand identity and language2m 53s
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Sequence and pattern2m 31s
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2. The Color Wheel
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What is the color wheel?2m 20s
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3. The Elements of Color
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An overview of elements2m 48s
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Saturation to neutralization3m 22s
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Temperature: How hot is hot?3m 12s
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4. Contrast
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What is contrast?3m 10s
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5. Color and Light
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Illuminating light1m 54s
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Value and saturation2m 27s
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On temperature2m 58s
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On complements2m 10s
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RGB vs. CMYK3m 2s
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6. Palettes
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An introduction to palettes2m 15s
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Harmony and discord2m 33s
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Unifying color grounds2m 40s
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Unifying glazes and layers2m 13s
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Charting a color family2m 8s
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7. Color Shape, Texture, and Context
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Weaving textural color2m 50s
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Color in context2m 31s
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Color blindness3m 15s
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Next Steps
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Conclusion1m 3s
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Video: Creating focus: Living on the edge