- Establishing a hierarchy of contrast…is not only useful in directing the viewers eyes…but more importantly, can be used to direct their mind.…Conveying content, now that is real power.…Content is the meaning or significance of a literary…or artistic work.…The information or expression being communicated.…With that in mind, let's see how it plays out…with typography and photographic imagery.…Here are a few design examples to demonstrate…that a hierarchy of contrast exists in all types of images.…
The examples provided are from San Francisco…design studio, the Hydrilla.…Let's start with this poster.…A truly excellent piece utilizing a hierarchy of value…in its design.…The viewer's eye is naturally drawn to the highest…area of contrast: the white mask against the black coat…and hair and is directed by a use of directional pointer,…in this case, the nose.…We follow the contrast along the nose of the mask,…taking in the general silhouette of the figure,…and are directed towards the next most important element:…the type or the title of the piece.…
Author
Mary Jane Begin
Released
8/20/2013These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
- Understanding why color is essential for you as an artist, designer, or human being
- Storytelling with color
- Understanding brand identity and color language
- Reviewing the history of color usage, from print to digital
- Working with the color wheel
- Understanding value, saturation, and temperature
- Seeing through color: opaque, translucent, and transparent
- Creating contrast
- Exploring depth of field
- Seeing complementary relationships in light
- Achieving harmony and discord in a palette
- Understanding color blindness
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 6s
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Exercise files22s
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1. How Color Shapes Meaning
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Concepts made clear4m 1s
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Brand identity and language2m 53s
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Sequence and pattern2m 31s
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2. The Color Wheel
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What is the color wheel?2m 20s
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3. The Elements of Color
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An overview of elements2m 48s
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Saturation to neutralization3m 22s
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Temperature: How hot is hot?3m 12s
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4. Contrast
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What is contrast?3m 10s
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5. Color and Light
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Illuminating light1m 54s
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Value and saturation2m 27s
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On temperature2m 58s
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On complements2m 10s
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RGB vs. CMYK3m 2s
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6. Palettes
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An introduction to palettes2m 15s
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Harmony and discord2m 33s
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Unifying color grounds2m 40s
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Unifying glazes and layers2m 13s
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Charting a color family2m 8s
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7. Color Shape, Texture, and Context
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Weaving textural color2m 50s
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Color in context2m 31s
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Color blindness3m 15s
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Next Steps
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Conclusion1m 3s
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Video: Connecting contrast with content