Connecting contrast with content


show more Connecting contrast with content provides you with in-depth training on Design. Taught by Mary Jane Begin as part of the Foundations of Color show less
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Connecting contrast with content

Establishing a heirarchy of contrast is not only useful in directing the viewers eyes but more importantly can be used to direct their mind. Conveying content, now that is real power. Content is a meaning or significance of a literary or artistic work, the information or expression being communicated With that in mind, let's see how it plays out with typography and photographic imagery. Here are a few design examples to demonstrate that a heirarchy of contrast exists in all types of images.

The examples provided are from San Francisco design studio, The Hydrilla. Let's start with this poster, a truly excellent piece utilizing a hierarchy of value in its design. The viewer's eye is naturally drawn to the highest area of contrast, the white mask against the black coat and hair, and is directed by use of directional pointer In this case, the nose. We follow the contrast along the nose of the mask, taking in the general silhouette of the figure. And are directed towards the next most important e...

Connecting contrast with content
Video duration: 3m 54s 1h 57m Beginner

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Connecting contrast with content provides you with in-depth training on Design. Taught by Mary Jane Begin as part of the Foundations of Color

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