(MUSIC) Personal branding is the active managing the way a person wants to be perceived. This includes positioning professional skills, personality, values, leadership and talent. Some people think that branding is just for organizations, but this is not the case. Personal branding makes you the CEO of the brand called You. It's a powerful form of marketing that can help you manage your career and build your reputation. In this course we are going to examine ways that you can establish a personal brand, as well as ways to grow a personal brand to support career and marketing objectives.