Start your free trial now, and begin learning software, business and creative skills—anytime, anywhere—with video instruction from recognized industry experts.

On Getting Published

with Peleg Top and Lynda Weinman

Video: The benefits of getting published co-founder Lynda Weinman asks business coach and professional mentor Peleg Top to join her in the studio to share this method of raising a designer’s visibility by contributing to elegantly presented publications.
please wait ...
On Getting Published
Video duration: 0s 19m 19s Appropriate for all


Publishing high-profile design books offers the opportunity for up-and-coming designers to level the playing field with established design firms. co-founder Lynda Weinman asked business coach and professional mentor Peleg Top to join her in the studio to share this method of raising a designer’s visibility by contributing to elegantly presented publications.

Peleg explains what publishers are looking for, how to navigate the publishing process, entering design competitions, and other effective ways to for creative professionals to best promote their design business.


The benefits of getting published

(Music playing.) Lynda Weinman: Hello! I'm Lynda Weinman and I'm very happy to be here today with Peleg Top, a business development and marketing coach for the creative industry. And I was lucky enough to get to attend a seminar that you gave recently, that was about publishing your work to art books. And I wondered if you could introduce the talk that I was at and tell us a little bit about what transpired.

Peleg Top: Sure, it's great to be here. The talk was a special evening that we organized with Nancy Heinonen who is a book producer with Crescent Hill Books. Nancy and I have been working together on a couple of book projects and she was in town working on a project with me. So we decided to invite some folks over and talk about some of the secrets behind getting your work published. Lynda Weinman: So just to give it a little bit of context, we're talking about like a design annual sort of book or-- we saw a variety of books at the talk on different themes.

That's how it's generally works, right? There's a theme that gets established. Peleg Top: Yes, these are generally hardcover design annuals, design books that are collections of the "best of" in a specific topic. So, for example a book on the best logo design or the best design for sports marketing or the best design for cause related books, which is the new book that we were promoting at this event. Lynda Weinman: So as a creative professional what are the benefits to getting your work published in a book? Peleg Top: Great benefits! There's first credibility.

When you get your work published, especially in an art book, it just sets you up as a professional right away. It's when other people talk about you when you get your work published. It gives you the credibility and honorable mention that it could really help in getting your name out there. So publicity is another great benefit of the art, getting the work out there. Lynda Weinman: Is submitting your work to these types of books a way to get rich or make money? Peleg Top (laughing): Um, no. Submitting the work is really a chance to get your name out there and to get publicity and to grow your business and grow your name.

Even producing this book or making these books it's not about the money. There's really not a lot of money in this. It's all the benefits that come from the book. It's this ripple effect that happens afterwards. Becoming the author of or having a chance to get your work out there worldwide. International distribution. It's a lot of value in that. Lynda Weinman: Sure. If you have a new client, handing them a book and showing that you have a piece in there can't hurt. [00:02:42.45 ] Peleg Top: It's also good for the client relationship. If you're my client and we did a great branding campaign for you and you got accepted into this really beautiful glossy that's only featuring selected, top-level designers from around the world, you bet that your clients are going to be impressed.

Lynda Weinman: Good point. Well, I think even for those of you who are watching this who are not interested in submitting your own work, these types of books can be such great, creative fodder for just inspiring you. Even if you're trying to do a holiday card to get up one of these books and just get inspiration even if it's just a personal piece. These books really serve all levels of designers and non-designers. A very good purpose to help be inspirational and aspirational. Peleg Top: Absolutely! And at my agency we had a library room with five bookcases of annuals and design books that we used on a daily basis for reference and inspiration.

And it was a great tool for us to have when we're sitting down with the client and trying to brainstorm a design direction, to just start looking at things and get an idea what the client is even thinking. What are they like, what attracts them? So, it was inspiring not only for us but also for the clients because it just opens up possibilities. Lynda Weinman: That's right!

There are currently no FAQs about On Getting Published.






Don't show this message again
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.

Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

* Estimated file size

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.

Mark all as unwatched Cancel


You have completed On Getting Published.

Return to your organization's learning portal to continue training, or close this page.


Upgrade to View Courses Offline


With our new Desktop App, Annual Premium Members can download courses for Internet-free viewing.

Upgrade Now

After upgrading, download Desktop App Here.

Become a Member and Create Custom Playlists

Join today and get unlimited access to the entire library of online learning video courses—and create as many playlists as you like.

Get started

Already a member?

Log in

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

You started this assessment previously and didn’t complete it.

You can pick up where you left off, or start over.

Resume Start over

Learn more, save more. Upgrade today!

Get our Annual Premium Membership at our best savings yet.

Upgrade to our Annual Premium Membership today and get even more value from your subscription:

“In a way, I feel like you are rooting for me. Like you are really invested in my experience, and want me to get as much out of these courses as possible this is the best place to start on your journey to learning new material.”— Nadine H.

Thanks for signing up.

We’ll send you a confirmation email shortly.

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from

Sign up and receive emails about and our online training library:

Here’s our privacy policy with more details about how we handle your information.

submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.