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Using Universal Product Codes (UPC)

From: Audio Mastering Techniques

Video: Using Universal Product Codes (UPC)

Another code used in the release of most albums is the UPC code. The UPC stands for Universal Product Code, which is the number represented by the barcode on the back of the packaging for just about any item you buy in a store these days. While an ISRC refers to a single track, the UPC code is for the entire album. Each unique physical product that is put on a store shelf has this unique code. In addition to the barcode that you find in the back of the CD package, you can actually encode this into the PQ information on a CD.

Using Universal Product Codes (UPC)

Another code used in the release of most albums is the UPC code. The UPC stands for Universal Product Code, which is the number represented by the barcode on the back of the packaging for just about any item you buy in a store these days. While an ISRC refers to a single track, the UPC code is for the entire album. Each unique physical product that is put on a store shelf has this unique code. In addition to the barcode that you find in the back of the CD package, you can actually encode this into the PQ information on a CD.

If you have any intention of selling your CD at retail and having it recorded by SoundScan for inclusion on the Billboard charts, you need a UPC. Most retailers only stock product with barcodes so they can easily keep track of them in their inventory, and SoundScan doesn't know you exist until you have a barcode. UPCs are administrated by the UCC or Uniform Code Council. If you want to obtain a manufacturer's number so you can issue your own barcodes, it will cost $750 for the registration fee, but you can get a single UPC from CD Baby for $20 if you're already a member, or from Nationwide Barcode at around $10.

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This video is part of

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Audio Mastering Techniques

56 video lessons · 10789 viewers

Bobby Owsinski
Author

 
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  1. 1m 39s
    1. Welcome
      1m 39s
  2. 7m 7s
    1. Introducing mastering
      1m 22s
    2. The history of audio mastering
      3m 30s
    3. Mastering professionally versus doing it yourself
      2m 15s
  3. 10m 10s
    1. Mixing with mastering in mind
      6m 41s
    2. Mastering session documentation
      53s
    3. Printing alternative mixes
      2m 36s
  4. 6m 21s
    1. Evaluating your listening environment
      1m 33s
    2. Beginning with the basic listening technique
      3m 19s
    3. Deciding between monitors and headphones
      1m 29s
  5. 18m 13s
    1. Overview of mastering tools
      22s
    2. Exploring the dynamic ranges of different music genres
      2m 40s
    3. Understanding compression
      3m 20s
    4. Understanding limiting
      1m 25s
    5. Understanding equalization (EQ)
      1m 44s
    6. Using a de-esser
      1m 14s
    7. Metering while mastering
      3m 57s
    8. Exploring the mastering signal path
      1m 11s
    9. Listening in your digital audio workstation (DAW) using the A/B method
      2m 20s
  6. 33m 10s
    1. Making a loud master
      3m 7s
    2. Compression tips and tricks
      2m 4s
    3. Achieving competitive level
      2m 2s
    4. Understanding the pitfalls of hypercompression
      2m 10s
    5. Balancing frequencies
      3m 20s
    6. Reducing sibilance with a de-esser
      2m 2s
    7. Inserting fades
      1m 37s
    8. Eliminating noise and distortion
      43s
    9. Using multiband limiting
      4m 23s
    10. Adjusting the stereo image
      3m 24s
    11. Bringing out specific elements in a mix
      8m 18s
  7. 8m 17s
    1. Using dither
      1m 40s
    2. Using the appropriate workstation
      1m 27s
    3. Adjusting the spreads
      1m 28s
    4. Using International Standard Recording Codes (ISRC)
      1m 14s
    5. Using Universal Product Codes (UPC)
      1m 10s
    6. Creating CD-text discs
      33s
    7. Delivering or receiving a DDP master
      45s
  8. 12m 44s
    1. Encoding using the MP3 format
      3m 43s
    2. Understanding MP3 metadata
      1m 44s
    3. Creating a great-sounding MP3
      2m 46s
    4. Generating a FLAC file
      1m 18s
    5. Submitting music to online stores and services
      48s
    6. Submitting music to online song databases
      2m 25s
  9. 17m 23s
    1. Understanding AAC, the iTunes file format
      2m 28s
    2. Mastering for iTunes tips and tricks
      1m 36s
    3. The Mastered for iTunes format
      1m 29s
    4. The Mastered for iTunes tool package
      54s
    5. Using the iTunes Plus tools: iTunes Droplet
      1m 51s
    6. Using the Mastered for iTunes Audio To WAVE Droplet
      49s
    7. Using the Mastered for iTunes AURoundTripAAC Audio Unit tool
      6m 48s
    8. Using The Mastered for iTunes tools Test Pressing Feature
      1m 28s
  10. 3m 30s
    1. Mastering for high resolution
      1m 36s
    2. Mastering for television
      1m 54s
  11. 1m 19s
    1. Delivering the master to the replicator
      28s
    2. Archiving the project
      51s
  12. 50s
    1. Next steps
      50s

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