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Mastering for iTunes

Mastering for iTunes

with Bobby Owsinski

 


In this free bonus course, author and recording engineer Bobby Owsinski explains best practices for mastering music and audio destined for sale on Apple iTunes with their new Mastered for iTunes high-resolution audio program. Bobby demonstrates how to use all of the Mastered for iTunes and iTunes Plus tools used in this process, such as AURoundTripAAC, which allows you to instantly compare the quality of the iTunes Plus AAC file format to your source file. He wraps up with an explanation of the Test Pressing feature, which allows you to preview and approve the encoded file before it's published on the iTunes Store.

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author
Bobby Owsinski
subject
Audio, Digital Audio Workstations (DAWs), Mixing, Music Production, Audio Plug-Ins, Mastering
software
iTunes
level
Appropriate for all
duration
18m 4s
released
Nov 19, 2012

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Introduction
Welcome
00:03Hi, I am Bobby Owsinski, and I would like to welcome you to Mastering for iTunes.
00:08The iTunes store is the largest online music distributor in the world, so how your songs
00:14are presented there is important to any artists.
00:16In this course we'll cover everything about getting your files ready for iTunes, including
00:20a look at the AAC file format, some encoding tips and tricks, as well as the latest high-resolution Master for iTunes program.
00:28We'll also look at how to use Apple's very own iTunes Mastering tools to make sure that
00:33your songs sound better than ever when posted for sale on the iTunes store, so let's get
00:38started as we dig deep into the world of mastering for iTunes.
00:43
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1. Mastering for iTunes
A look at AAC, the iTunes file format
00:00iTunes uses the advanced audio coding, or AAC file format as a standard for all the music in its store.
00:07Contrary to popular belief, it's not a proprietary format owned by Apple.
00:11In fact, it's part of the MP4 specification and generally delivers excellent quality files
00:17that are about 30% smaller than a standard MP3 of the same data rate.
00:22All new music destined for the iTunes store is now encoded at a constant bit rate of 256
00:27kilobytes per second at a sample rate of 44.1 kHz.
00:31The iTunes store discontinued selling 128 kilobytes-per-second music files in April of 2008.
00:38While the iTunes store does the encoding for you after the songs have been submitted.
00:42Here are some of the parameters of the AAC encoder that are available if you do your own encoding in iTunes.
00:49The settings can be found under the iTunes > Preferences > General, you click Import
00:55Settings, choose Import Using AAC Encoder, and then under Setting choose Custom.
01:04The first setting is Stereo Bit Rate.
01:06This allows you to select the bit rate for your AAC encode.
01:10The highest quality setting for this format is 320 kilobytes per second.
01:14The next is Sample Rate where you select the sample rate you like to encode at.
01:19If you're using an encoder other than the one in iTunes, never use a higher sample rate
01:23than the rate used for the source.
01:25In other words, don't use 48 kHz if your source is 44.1 kHz.
01:30Doing so will make the file larger without getting anything in terms of quality.
01:35The Channels pop-up menu enables you to choose how you want the music to play through speakers in Stereo or Mono.
01:41You can leave Channel set to Auto if you want the encoder to keep the same channel settings
01:45as the file you're encoding.
01:47Check the box next to Variable Bit Rate Encoding, this option keeps the file size down and increases the audio quality.
01:54VBR varies the number of bits used to store the music as a song gets more or less complex.
02:00High efficiency encoding tailors the AAC encode to provide a better sounding and smaller file
02:05when encoding at lower sample rates, so we probably won't choose it if we're encoding music.
02:10The Optimize for voice option is meant for podcasters and filters the audio to favor
02:15the human voice, which is obviously not something you want for music.
02:18To make things really simple, it's best to select the highest bit rate in the
02:23Stereo Bit Rate pop-up menu and leave the other two pop-up menus set to Auto.
02:28
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Mastering for iTunes tips and tricks
00:00So what are the tricks to get the best sound quality from an iTunes encode?
00:04It turns out that the considerations are about the same as with MP3 encoding.
00:09First of all, turn it down a bit, a song that's flat lined at -.1 dB full-scale isn't going
00:15to encode as well as a song with some headroom.
00:18This is because the iTunes AAC encoder tends to output a tad hotter than the source, so
00:23there may be inter-sample overloads that happen at that level that aren't detected on a typical peak meter.
00:30All digital audio converters on consumer and professional audio gear have different sensitivities
00:35and some may overload while others sound clean.
00:37As a result, a level that doesn't trigger an over on your DOS converter may actually
00:43be an over on another playback unit.
00:45If you back it down to -0.5 or even -1 dB, the encode will sound a lot better and your
00:51listener probably won't be able to tell much with difference in level anyway.
00:56Don't squash the master too hard, masters with some dynamic range encode better.
01:01Masters that are squeezed within an inch of their life don't encode as well, it's as simple as that.
01:06Listeners like it better when there's more dynamics too.
01:09Although the new AAC encoder has a fantastic frequency response, sometimes rolling off
01:14a little of the extreme top end around 16 kHz and above can help the encode as well.
01:19A typical roll off might look something like this.
01:23Any type of data compression requires the same commonsense considerations.
01:27If you back off on the level, the mix plus compression and the high frequencies of mix
01:31will be surprised just how good your AAC encode can sound.
01:36
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Exploring the Mastered for iTunes format
00:00Master for iTunes is a program that Apple introduced in 2012 where the iTunes store
00:05accepts high-resolution master files and provides higher-quality AAC encodes as a result.
00:11Music files that are supplied at 96 kHz, 24-bit, will have a Master for iTunes icon placed
00:17beside them to identify them as such, although any sample rate that's 24-bit file will be considered.
00:23Master for iTunes does not mean that a mixer, producer, or mastering facility does anything
00:28special to the master except to check for what it'll sound like before it's submitted
00:32to iTunes and then check it later again before it's posted in the iTunes store.
00:37All encoding for iTunes will be done by Apple, not by the mastering house, record label, or artist.
00:43The reason for this is to keep the encodes consistent and to prevent anyone from gaming
00:47the system by hacking the encoder.
00:50This also avoids any potential legal problems that might occur when a mixer, producer, or
00:55mastering house sends the files directly to iTunes without the label's permission or uses different submission specs.
01:01Master for iTunes is only an indication that a high-res master was applied, it's not a separate product.
01:07There will always be only one version of the song on iTunes, and it will be available at
01:11the same price regardless of whether it's mastered for iTunes or not.
01:16Master for iTunes doesn't mean that the song will cost more in the iTunes store or
01:20doesn't mean the iTunes will charge for you for the service.
01:22Everything is like it was before, you just apply a high-res master so it ultimately sounds better to the listener.
01:28
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Exploring the Mastered for iTunes tools package
00:00Even though the mixer or mastering house doesn't do any encoding directly, Apple has provided
00:05a set of tools that can be used to hear what the final product will sound like when it's encoded.
00:10That way any adjustments can be made to the master before it's submitted to iTunes to
00:14ensure that it sounds its best.
00:16We are going to cover most of these tools separately in the following movies, and you
00:20can find them at apple.com/itunes/mastered-for-itunes.
00:26Along with the mastering tools, be sure to also download the AU Lab tool as it acts as
00:31a host for one of the most important utilities, AURoundTrip.
00:35Included in the mastering tools are two utilities, AF Convert and AF Clip, that can only be accessed
00:41via the Terminal program in Mac OS X.
00:44The vast majority of mastering engineers don't find these tools particularly useful since
00:48they require some UNIX Command line knowledge, so we're going to skip them in our movies.
00:53
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Using the iTunes Plus tools: iTunes Droplet
00:00The Master for iTunes droplet is a stand-alone drag and drop tool that's a quick and easy
00:04way to encode your masters to the AAC format that iTunes uses.
00:09You can find it in your Applications/Utilities folder after the iTunes Mastering tools have
00:14been installed, but I've put it on the Desktop for easy access.
00:18All you have to do is drag and drop the source audio file or a folder containing source files onto the droplet.
00:24Most of the time, these will be either AIFF or WAV files.
00:29Utility will create a temporary Core Audio file in the same folder as your source file.
00:33When the file is finally converted to AAC, the Core Audio temp file is automatically deleted.
00:40You won't see a progress bar while a conversion is taking place, and it may take a few moments.
00:45The droplet then gives you a prompt when the process is completed.
00:48The new file will have a M4A file extension, which means it's an AAC file.
00:54Keep in mind that regardless of the sample rate, the droplet will automatically convert the file to 44.1 kHz.
01:01Once again, the only reason that you'll be converting your sound files to the AAC file
01:06format is to hear what the file will actually sound like after it's posted on the iTunes
01:11store, not to use this file to submit to iTunes.
01:14iTunes does not accept the AAC files, as the conversion is done by Apple from an AIFF or WAV file.
01:21After your files are converted, give them a good listen on some good monitors, high-quality
01:26headphones, and ear buds.
01:28Know what you'll be giving your listeners before the day the record hits the iTunes store.
01:32And better still, have the chance to make any adjustments to your Master if need be.
01:37(music playing)
01:53
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Using the Mastered for iTunes Audio To WAVE Droplet
00:00Just as the Master for iTunes droplet tool made encoding to AAC easier, the Audio to
00:05WAVE droplet makes converting an AAC file back to WAVE easy as well.
00:10You can find it in your Applications/Utilities folder after the iTunes Mastering tools have been installed.
00:15But once again, I've put it on the Desktop for easy access.
00:19Not only it does work with the AAC file format, but it also works with any audio files that
00:24are natively supported on Mac OS X, such as MPEG or CAP files.
00:30To use the Audio to WAVE Droplet, drag and drop audio source files or folders containing
00:35those files onto the droplet.
00:37The droplet will then convert those files to WAVE format files.
00:41The newly created WAVE files will be named using the names of their corresponding source
00:45files and will be placed in the same folder.
00:50
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Using the Mastered for iTunes AURoundTripAAC Audio Unit tool
00:00AU RoundTrip AAC is another tool that can be used to compare an AAC file to the original
00:05source audio file to check for clipping.
00:08It includes clip and peak detection, as well as a simple listening test environment.
00:12An audio unit plug-in can be used in any audio unit host application such as Logic or AULab.
00:19The AULab is available as a free download at apple.com/itunes/mastered-for-itunes.
00:26It's mainly designed as an audio unit host for developers, but it has an application
00:30for audio unit auditioning like this one as well.
00:33So after the program is launched, I'm going to go up and I'm going to say give us a new
00:38file, and in this case what we're going to see is the routing for input and output, and
00:44you can just go and select exactly where you want, and we're just going to keep it where
00:48it is in digital input and built-in line output and create a document.
00:53Now, this document in fact gives us an input channel, but the input channel that it's giving
00:58us is the actual input from the microphone, and this is the input going into this computer.
01:05We don't want this in this case, so what we're going to do is we're going to mute it by clicking on the 1 there.
01:11What we do want is another channel, but it's not exactly what you think.
01:15I'm going to go up here to the Edit window and hit Add Audio Unit Generator.
01:20Now it's going to give us a choice of exactly what we can use as a track here, and we're
01:25going to say AUAudioFilePlayer, because really what we want to do is we want to play a file,
01:32so there is a Generator window.
01:34Now what we're going to do is go to Effects and go down to Apple, and you can see what
01:38we're just seeing here is all our various plug-ins that are available in this program,
01:43but we really only want the one, and it's down at the bottom, RoundTrip AAC.
01:47Now this gives us a second window.
01:50So, now what we want to do is get a file to play back, so we're going to go up here to
01:55our original master of Simply Falling and drag it over into the window, and then we play it from here.
02:02(music playing)
02:05And we can actually take it to wherever we want and set the region, and if we like, we
02:11can even loop it as well.
02:14But the real trick here is this window here, it's the RoundTrip AAC Generator window, and
02:19if we actually go down and look at Show Details, this gives us the interesting part of the
02:24whole thing, and this is actually going to show us the distortion that we might see in
02:29any peaks or overloads, and even down to the sample and inter-sample level.
02:34Watch when we play... (music playing)
02:43...and take notice what just happened there.
02:46We had two different pieces of distortion that happened.
02:49We had one on the source file and one on the encode file.
02:52And this is the really cool trick about RoundTrip AAC, it allows us to listen to what the source
02:59file, the original 48k 24-bit in this case file, and what the encode might be, and this
03:06is the AAC encode that might be on the Apple store after they encode it.
03:11What we're seeing here is there are two clips.
03:14There is one on the source file and another on the encode, and it comes down and it tells
03:18us exactly where those clips were.
03:20It says we had a left channel clip, and it was one Inter-sample clip that happened.
03:26That's not very much actually, and it's not something that we really hear.
03:30Inter-sample clips are interesting because there are really peaks that happen in between each sample.
03:34It's not something that we hear as distortion as much as you put enough of them together
03:40and suddenly it doesn't sound clean anymore.
03:42So we want to stay away from those if possible, and of course any sample clips we definitely
03:47want to stay away from because we can definitely hear those.
03:49So let's play a little more. (music playing)
03:54I'm going to move up to a place that I know was kind of loud here, and let's play this.
03:59(music playing)
04:12Now we can see we have some additional clips that happen, and let's go back and listen
04:17between the source and the encode again and see if we can hear the difference.
04:21(music playing)
04:40What's cool about this is, in fact, it's almost instantaneous that it happens.
04:44There is no latency in between the source monitor and the encode monitor, which is pretty neat.
04:50The other thing that RoundTrip AAC gives us is a listening test.
04:54If we click on his window here, we can see it sets up a blind A-B test.
04:59Now, most of the time you don't need this at all, and I'd say the only time you'd probably
05:03use it is if we had a bunch of people around there that were trying to figure out who had
05:06the biggest ears or the most golden ears.
05:09But nonetheless, this allows you to in a blind test, figure out on an average who could hear
05:16the most correct number of cycles.
05:20And this gives us two modes here, there is a Test Cycle mode, and there's Training mode,
05:26and really, the Training mode is just so we can kind of figure this out. So watch.
05:30(music playing) That's what our source sounds like.
05:37Now we can listen to A and B, and again, this is blind between the source and the encode.
05:43(music playing)
05:51Okay, I think this is A, and it tells me it's correct.
05:59So we're back to listening to the source. (music playing)
06:05Okay, now I think this is B. (music playing)
06:09And you can see it tells us we're incorrect.
06:13If I uncheck Training mode, we'll actually do this 20 times, and at the end of the 20th
06:18time it will take an average of all those to see exactly how good our ears are.
06:24And once again, this doesn't really prove anything except how well you can hear the
06:29AAC encoder or if you can't hear it at all.
06:32So as you can see, AU RoundTrip shows you where any overloads are occurring on either
06:36the source file or the encode.
06:39iTunes won't reject the file with distortion or clipping.
06:42If you know where it's at, you can fix it before it is submitted so your listeners get
06:45the best sounding songs available.
06:50
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Using the Mastered for iTunes tools Test Pressing feature
00:00One unique aspect of Master for iTunes is something that's not been publicized called the Test Pressing.
00:06To all artists, labels, and mastering engineers in the Master for iTunes program, iTunes
00:11will send the AAC file back via a time link to check before it's posted.
00:16The mastering engineer's then able to either audition the file with the quick listen or
00:20do a Null test in a digital audio workstation.
00:23In order to do the Null test, the Test Pressing is dropped into the Audio to WAVE Droplet
00:28and both the original source file and the new WAVE file are imported into the DAW.
00:35One of the WAVE files is inverted out of phase by using an Invert tool.
00:40When both files are played at the same time, they should cancel each other out and result in no audio output.
00:48Any audio output after a Null test means that a different master might have been sent to iTunes to encode.
00:54Once the Test Pressing is signed off on, the song then goes on sale in the iTunes store.
00:59This has been found to be a great tool not so much for catching bad encodes but for finding
01:04more egregious errors like the wrong Master or even entirely wrong songs being submitted.
01:10Hopefully the Test Pressing feature will be used more and more in the future.
01:14Master for iTunes is a great reason to record a mix at high-resolution, and Apple has provided
01:19the tools to help you make sure that your song sound better than ever when they're posted to the iTunes store.
01:24Best of all, your fans will love what they hear.
01:29
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Suggested courses to watch next:

Audio Mixing Bootcamp (8h 53m)
Bobby Owsinski


Foundations of Audio: EQ and Filters (2h 29m)
Brian Lee White

Pro Tools Mixing and Mastering (9h 31m)
Brian Lee White


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