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The Vignette effect in iPhoto can be used to guide the viewer's eye to the center of the picture. It's a pretty strong effect, though, so I recommend you use it sparingly. In this image here, I'm going to turn on Vignette, and then counter with some additional edge blurring. Now, as you tweak the Vignette, you see that it can become pretty pronounced. You also can use a Matte effect, which brightens the edge, and that's a little bit different. So, if you want a negative vignette there, you can Matte the image. Now, I'm going to take this here, and set the Vignette to a value of 1, and put a little bit of Fade into it.
That's going to go ahead and neutralize that a bit, and boosting it, it looks okay. Take a look at one more example. Adding the Vignette in this case definitely feels more motivating, and you'll notice that iPhoto does a better job when the vignette goes over a darker background. Combining with an Edge Blur, tends to increase the naturalness of the effect. This looks pretty good. Rounding that out with some Boost, and a little bit of Contrast, and lightening, you see that just using the Effects tab can be an easy way to improve the photo. Before; after.
A big change, but the viewer's eye is now knowing where to look; from being distracted by lots of things, to just the center object.
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