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When the iPad was first introduced, a number of people made comparisons to a giant iPhone that couldn't make telephone calls. The reality turned out to be something quite a bit more brilliant. And as a result, well, the iPad has become very popular, selling many millions of units in these first few years. The beauty of the iPad interface is in its large screen area. The SplitViewController is an excellent example of this. It combines two views, the master view, often a table view and the display view, in this case a webView.
In landscape mode the master view is usually on the left side occupying roughly a third of the screen, and the display view is on the right using the remainder of the screen. In Portrait mode the display view may command the entire screen and the master view is accessed with a pop-up controller. This is all accomplished with a programming interface that's consistent with the rest of the Cocoa Framework, making it very easy to implement, especially if you have experience writing iPhone or Cocoa Applications or even another event driven architecture.
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