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Overall, it's probably easier and more efficient to browse and shop the Apps Store from iTunes because you can use a mouse, a real keyboard and you have more screen real estate to browse with. But I probably bought the majority of my apps from my iPhone simply because I've had it with me while waiting for a plane or sitting in a hotel lobby waiting to meet someone. Now this isn't to say that browsing for apps is difficult on the iPhone either, it's a smaller screen interface, but you can still find the exact same apps and see the exact same details for each app as you can through iTunes. So to browse the Apps Store from your iPhone or iPod touch, tap the Apps Store icon.
Across the bottom of the screen, you'll see five buttons that offer different ways for browsing through the store. The first item is Featured. This is where you'll find the apps that Apple is currently recommending. This collection is updated often and it's a good area to get a broad scope of many different types of apps. At the top of Featured, you'll usually find a scrolling banner and under that you'll find categories like New and Noteworthy, which shows you the newest apps at the store. In this case, we see Amazing on iPhone 5, see a couple different banners, What's Hot and, in this case, Happy Halloween.
You can flick through each of these categories horizontally to browse through them. Tap See All next to any category to see more items in that list and then tap any app to read more about it. Here, we see the same details we saw on iTunes. We can see screen shots of the app, we can read a Description, we can see What's New in the current version and some information about the app itself.
We can read Costumer Reviews and we can also browse Related apps. The next section at the bottom of the screen is Charts. Here, you'll find the top apps in the categories of Paid, meaning apps that cost money, Free and Top Grossing, which shows the apps that have earned the most money. Again, you can scroll any of these lists horizontally or tap See All to expand the category. Next is Genius. This works a lot like the Genius feature in iTunes for creating music playlists. In iTunes, the Genius feature examines a song of your choice and then creates a playlist of similar songs automatically.
In the Apps Store, the Genius feature examines the apps you've previously downloaded and then makes recommendations for other apps you might like. But in order to protect your privacy, Genius is off by default. Some people don't like the idea of sharing information about what apps they have purchased, but all Genius really does is look at what you've purchased and offer recommendations based on the purchases of other people who have alsobought the same apps you have. So, you can tap Turn On Genius to turn it on. You'll be prompted to enter your iTunes password, so do so. You'll have to agree to the Terms and Conditions.
Then I can tap Done and then you'll see a list of apps you might like. One really nice touch here is that you're told e xactly on what other app this recommendation is being made. So you can see in this case, this is based on iMovie, I have that installed. This particular app is being based on Hipstamatic, another app I have installed. So this is another method you might find useful to find apps. The fourth category here is Search and this works a lot like the Search bar in iTunes on your computer, only instead of searching the entire store, the Search bar here only searches the Apps Store, which makes sense since you're obviously looking for apps if you're in the Apps Store.
Just type in your search term, for example, now, you'll be offered some suggestions below that. You can either tap one of the suggestions to search that term or tap the Search button on the keyboard to search for the word or phrase you've typed [00:03:3016] and after a moment, your search results will appear in this horizontally scrolling list. Now here's one area where think it's much easier to work on your computer in iTunes. You can see here at the bottom of the screen that there are over 1600 results for my search and the only way to browse through them here is to keep flicking to the left.
In iTunes, it's much easier to see multiple app results at once. So unless I narrow down my search terms, I'd have to keep flicking one app at a time to see them all, but if you do find one that looks interesting, again, you can tap to see its details, and again we can check out its Details, Reviews and Related apps. Again, this is all the same information you'll find in iTunes on your computer. The last button at the bottom of the screen is Updates. Most developers frequently release updates to their apps, usually to fix bugs or to add new features. In the Updates area, you'll find any apps you've installed that have updates available.
You'll be able to read about the updates if you want to know what's new or changed and you can install updates on an app-by-app basis. If there are multiple apps to update, you'll see and Update All button here so you can update all of your apps at once. This is also where you'll find the Purchased area. This provides you a handy list of all the apps you have ever downloaded. You can see it's categorized into All Apps, so you can see all the apps you've ever downloaded and Not on This Phone, which can be convenient if you want to see the apps that you've purchased, but haven't yet put on this particular device.
To download any of the apps that you haven't yet installed in this phone, just tap the Download button. You can see now that the app is installing. So, that's gist browsing the Apps Store from your iPhone or iPod touch. Coming up, we'll take a look at how to purchase and install apps once you find something that you'd like to try out.
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