IntroductionWelcome| 00:04 | Hi! I'm Christopher Spencer, and I'd
like to welcome you to eBay for Sellers Essential Training.
| | 00:09 | In this course, we'll be covering the
key elements of selling merchandise on
| | 00:13 | eBay for home and business sellers.
| | 00:16 | We'll start by covering methods
for researching and pricing items.
| | 00:19 | Then we'll talk about taking product
photographs that capture the interest
| | 00:23 | of perspective buyers.
| | 00:24 | I'll walk you through how to handle
secure payments for your completed sales
| | 00:28 | using PayPal, eBay's
secure and rapid payment system.
| | 00:31 | We'll look at properly packing and
shipping the items that you've sold, so that
| | 00:36 | they'll arrive safely into the buyer's hands.
| | 00:38 | Finally, we'll talk about posting
feedback for your buyers at the end of
| | 00:42 | the sales transactions.
| | 00:43 | I've been buying and selling on eBay since 1998.
| | 00:46 | As an official eBay University
instructor and author of the book, {italic}The eBay Entrepreneur{plain}
| | 00:51 | I've collected the best
practices from thousands of sellers just
| | 00:54 | like you, who tap into the eBay online
marketplace to sell virtually anything to
| | 00:59 | anyone across the globe.
| | 01:01 | Now let's just jump right in and
begin eBay For Sellers Essential Training.
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1. Getting StartedCreating a personal seller's account| 00:01 | In order to sell on the eBay website
you need an account so that you can be
| | 00:04 | identified by other users and eBay staff.
| | 00:08 | This account will permit you to both buy
and sell; however, in order to sell on eBay,
| | 00:13 | you'll need to provide some additional
information so that eBay can ensure you
| | 00:17 | are trustworthy seller, as well as setting up
a method of payment for your eBay seller fees.
| | 00:22 | We will talk more about eBay fees
later in this course, but in this movie we
| | 00:26 | will focus on getting
registered as an individual.
| | 00:29 | From the eBay.com home page, you'll
see a logo up here at the top and then to
| | 00:33 | the immediate right, you'll see a
Register option, go ahead and click that.
| | 00:37 | You will be presented with this form and you
go ahead and fill in your basic information.
| | 00:42 | This is for registration as an individual.
| | 00:44 | If you want to register as a company,
you can click this link right here.
| | 00:48 | We are going to talk about that a
little bit later on this course and I'll show
| | 00:52 | you how to register a company as well.
| | 00:54 | So let's go ahead and fill in our information.
| | 00:56 | Then go ahead and fill in your Email
address and then I am going to go ahead and
| | 01:01 | page down, so we can see the rest of the form.
| | 01:05 | Then you are going to go ahead
and select your eBay user ID.
| | 01:08 | This is pretty important because you
need to select the user ID that you'll use
| | 01:11 | on eBay and this user ID is with
everybody on the site will identify you and
| | 01:16 | it's your legitimate alias for eBay trading.
| | 01:19 | Be sure to use an ID that fits your
personality or what you'll be selling,
| | 01:23 | such as Porcelain by Chris, or perhaps
something that fits your personality, like clown boy.
| | 01:29 | Keep in mind that there are millions of
eBay users and your preferred name may
| | 01:32 | be already taken, but you can always add
some additional information to the name
| | 01:36 | you have selected, so that
you can get the name you want.
| | 01:39 | Such as clown boy 2010.
| | 01:40 | I am going to go ahead and
select the username lynda4171.
| | 01:46 | Then enter a password.
| | 01:48 | Be sure to enter a password that is easy
for you to remember, but is hard to guess.
| | 01:53 | Then reenter your password here.
| | 01:56 | Then you're going to want to
select a security question.
| | 01:58 | eBay gives you a variety of different
security questions that helps to avoid
| | 02:02 | getting your account hacked.
| | 02:04 | I am going to use my mother's maiden name.
| | 02:06 | Then go ahead and enter your Date of birth.
| | 02:08 | Now when you enter your date of
birth, don't be shy be about it.
| | 02:11 | eBay needs to confirm that you're at
least 18 years of age and this also helps
| | 02:15 | make eBay a much better trading
experience and a safer environment for everyone,
| | 02:19 | to make sure that you are a real
person and not an Internet scammer.
| | 02:23 | Go ahead and read over the user
agreement if you'd like, and you can check the
| | 02:26 | box here that says you've read and
agreed to the privacy and user agreement
| | 02:30 | policies and then click Continue.
| | 02:32 | You want to go ahead and enter in the
verification code and then click Continue.
| | 02:37 | eBay has now sent an
activation link to my email.
| | 02:40 | I'll need to go ahead and open up my
email and confirm this information, so that
| | 02:45 | I can complete my registration with eBay.
| | 02:48 | Here's the activation
email that eBay has sent to me.
| | 02:51 | I will go ahead and open it up.
| | 02:53 | All you need to do now is click on the
Activate Now button and that's all there is to it.
| | 02:58 | You're now registered to use eBay.
| | 02:59 | Now there are some additional
requirements to sell on eBay that go beyond
| | 03:03 | simple registration, before you're
allowed to list your first item you also
| | 03:07 | need to provide a valid credit card, a debit card,
a bank account or have your identity verified.
| | 03:13 | Then you will need to arrange a payment
method with eBay to pay your seller fees.
| | 03:17 | Yes, it does cost a little money to
list and sell items on eBay and that's how
| | 03:21 | they make their money.
| | 03:22 | Now we are done with basic
registration and as a registered eBay user you can
| | 03:27 | start making purchases right away.
| | 03:29 | But we're here to learn how to sell.
| | 03:31 | So there are a few more steps that we
will need to complete in order to use this
| | 03:35 | account that we've set up
to list and sell things.
| | 03:37 | We will dive deeper into that, but in
the next movie I will show you how to
| | 03:41 | register a company on eBay.
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| Creating a business seller's account| 00:01 | eBay also offers the ability for you to
register your company, and you can use
| | 00:05 | that registration to buy and sell
on the eBay site for your business.
| | 00:10 | In this video we are going to go over
the registration process for your business
| | 00:14 | and see how it differs from
that of an individual registration.
| | 00:17 | From the eBay.com homepage you can click
on the register link here and you'll go
| | 00:22 | ahead and enter in the
verification code presented to you.
| | 00:26 | Then you will see the
registration form for your business.
| | 00:30 | On this page, you will have the
opportunity to enter all the information
| | 00:33 | about your company.
| | 00:34 | Go ahead and fill in the required
fields making sure that you're entering
| | 00:37 | a legal business name and your
real personal information in the
| | 00:41 | appropriate sections.
| | 00:45 | Then go ahead and review the User
Agreement and the Privacy Policies here at the
| | 00:48 | bottom and then click this checkbox here
to indicate that you've read and agreed
| | 00:52 | to them, then click Continue.
| | 00:55 | On the next page you'll be asked to fill
in your company's eBay user ID, just as
| | 00:59 | if you're trading as a person, a
company needs to have a user ID.
| | 01:03 | Be sure to select a user ID that you'll
use on eBay that tells everyone how you
| | 01:07 | want to be identified on the eBay
website, and that's your legitimate company's
| | 01:11 | alias for eBay trading.
| | 01:13 | Using an ID that's memorable can help
increase your brand awareness on the eBay
| | 01:18 | site and it's always a great idea to
select an ID that contains either your
| | 01:22 | company name or what you're selling.
| | 01:24 | Because there are so many millions of
members on eBay, including company members
| | 01:28 | you may not always get the name you want,
but you can always add some additional
| | 01:31 | numbers or letters to the user ID.
| | 01:34 | For example, ACME Trading 2011.
| | 01:37 | that allows you to be able to
register a name that maybe as similar to
| | 01:40 | another eBay user ID.
| | 01:42 | If you find that ACME Trading for
example was already taken, you can add the
| | 01:46 | year or some additional characters to
make it possible to register that name.
| | 01:50 | Then go ahead and enter it
into this box right here.
| | 01:53 | eBay is going to tell you if your user ID is
available and this user ID is in fact available.
| | 01:59 | Go ahead and choose a secure
password that's easy for you to remember but
| | 02:03 | it's hard to guess.
| | 02:04 | that helps to keep your account secure.
| | 02:06 | Then select a security question and put in
the security answer, then click continue.
| | 02:14 | eBay has now sent a confirmation link to you.
| | 02:16 | It will arrive in your email and you can
go ahead and activate your eBay account.
| | 02:20 | Let's go ahead and do that now.
| | 02:24 | We have received this email for a new
registration and we'll go ahead and click
| | 02:27 | on this button right here
to activate that account.
| | 02:31 | Now your company is registered to use eBay.
| | 02:33 | Your eBay user ID is active and you can
go ahead and start using it right away
| | 02:37 | to purchase items on eBay.
| | 02:39 | Now there are also additional
options are on this page to do things like
| | 02:42 | signing up for PayPal.
| | 02:44 | You can see here there is a
registration option for PayPal, but we are going to
| | 02:47 | go ahead and talk about that in the later movie.
| | 02:49 | There are some additional
requirements to sell on eBay that go
| | 02:52 | beyond registration.
| | 02:54 | Before you're allowed to list your
first item, you'll need to provide an
| | 02:57 | additional bit of information, such
as a valid credit or debit card, a bank
| | 03:01 | account or have your identity verified,
and then you can arrange with eBay for a
| | 03:06 | method of payment for paying your seller fees.
| | 03:09 | Now we are done with registration and
as a registered company user on eBay, you
| | 03:13 | can start making your purchases right away.
| | 03:16 | But we are here to learn how to sell.
| | 03:18 | So there are a few more steps that you
and I are going need to go through in
| | 03:21 | order to use this account that we've
created to list and sell things on the eBay site.
| | 03:26 | In our next video we will learn how to
add a method of payment to our new eBay
| | 03:30 | account, so that we can pay our eBay
seller fees when we create new listings.
| | 03:34 | This subject of fees on eBay maybe a
little vague right now, and I know it is.
| | 03:38 | But there are different kinds of fees
for listing different types of items, and
| | 03:43 | since you can list everything from
houses to tchotchkes and everything in
| | 03:46 | between, eBay has different prices
they charge for the format and category of
| | 03:51 | merchandise you are selling. Don't worry.
| | 03:53 | we'll be covering all of this in
the later movies in this course.
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| Adding a payment method| 00:01 | Now that you're a registered eBay member,
you'll want to add a method of payment
| | 00:05 | to your eBay accounts so that you can
pay the seller fees that eBay charges
| | 00:09 | anyone who sells items on the site.
| | 00:11 | We will discuss fees in depth later, but
you'll want to set up your eBay account
| | 00:15 | so that you can list items and pay the
seller fees to eBay for those listings.
| | 00:20 | You may add a credit or debit card, a
checking account, or you can associate a
| | 00:25 | PayPal account to pay your seller fees.
| | 00:27 | eBay is secure and safe and your
account information will be kept private.
| | 00:32 | You will not be charged
until you list and sell items.
| | 00:35 | You'll always be sent an invoice for
your seller fees prior to being charged on
| | 00:39 | your checking account or your debit card,
showing the balance you have due few
| | 00:43 | days before you're actually charged.
| | 00:45 | There is no monthly service charge for
having an eBay account unless you decide
| | 00:49 | to later open an eBay Store or if you
set up subscriptions for other services.
| | 00:54 | So let's start the process of adding
payment methods to our eBay selling account.
| | 00:58 | Go ahead and click on MyeBay.
| | 01:00 | You'll see the Account tab over here.
| | 01:03 | Now you'll want to go ahead and click
on Personal Information, so we will click
| | 01:07 | Personal Information on the left-hand
side, and you will see the option for
| | 01:12 | updating your automatic payment method.
| | 01:14 | Let's go ahead and click on that link,
we will have to sign in, because eBay
| | 01:18 | periodically requires you to re-sign
in because they want to make sure you
| | 01:21 | haven't walked away from the computer,
or maybe you're in a public place such
| | 01:24 | as an Internet caf�.
| | 01:26 | Go ahead and Sign in again.
| | 01:28 | Now you have a choice.
| | 01:30 | You can choose your Automatic Payment Method.
| | 01:32 | You can use PayPal for your Automatic
Payment Method, Direct Pay with a checking
| | 01:36 | account, or you can use
a Credit or a Debit Card.
| | 01:39 | I am going to select Direct Pay and
I'm going to go ahead and set up my
| | 01:43 | Automatic Payment Method.
| | 01:45 | Now I have to set up a Seller's Account.
| | 01:47 | This is pretty easy.
| | 01:48 | I just click the link here
and create a Seller's Account.
| | 01:51 | Now I need to confirm some Personal Information.
| | 01:54 | eBay wants to know if I have a brick-and-
mortar store and they also want to know
| | 01:57 | if my personal information is correct.
| | 01:59 | Then I click Continue.
| | 02:01 | Now I have to go ahead and double
check all my personal information, looks
| | 02:04 | correct to me, so I will go ahead and Continue.
| | 02:06 | Now eBay wants to call me and make
sure that the telephone number that I've
| | 02:14 | provided to eBay is a valid phone number.
| | 02:17 | So I'm going to have eBay call me right
now and provide me with a four digit pin
| | 02:21 | that I will need on the next screen.
| | 02:22 | Now, I've just received a call from the
eBay automated computer and I have the
| | 02:28 | pin number that I needed for this screen.
| | 02:30 | Then I click Continue.
| | 02:32 | I have now confirmed that I really am
providing valid information to eBay, and
| | 02:37 | eBay asks me another question about
setting up my Automatic Payment Method.
| | 02:41 | I've gone ahead and set up my Seller's
Account, but eBay wants to know where
| | 02:45 | will it charge the fees that it's going
to be charging me for my eBay listings.
| | 02:50 | So the next step is, I want to show you
the different ways to set up Automatic
| | 02:54 | Payment Method, and I am going to
go ahead and set up PayPal next.
| | 02:58 | Now, I already have a PayPal account, so
instead of creating one, I will click Log in now.
| | 03:02 | I will go ahead and fill in my
Username and Password for PayPal.
| | 03:06 | We will be learning how to set up a
PayPal account in a later movie, but once
| | 03:10 | you have that login information, you
can go ahead and put it here, and then log
| | 03:14 | in and associate that PayPal
account with this account on eBay.
| | 03:18 | You go to the next screen, which
confirms your Billing Agreement, which says
| | 03:22 | that you give permission to PayPal to
pay the fees on eBay for listing your
| | 03:25 | items, then you click Agree
and Continue, and it's done.
| | 03:29 | Now you have the option to
start listing items right away.
| | 03:32 | I am going to show you a couple of
more steps that you can follow to add
| | 03:34 | different methods of payment.
| | 03:35 | So let's go ahead to MYeBay, we will go
to Account again, we will go to Personal
| | 03:40 | Information, and we will go back
down to the Automatic Payment Method.
| | 03:44 | We are going to go ahead and update the
Automatic Payment Method to a different
| | 03:48 | method of payment, which is Credit Card.
| | 03:50 | So let's go ahead and use a Credit Card,
we will set up automatic payments there.
| | 03:53 | Go ahead and enter the information here,
select this option to make this the
| | 03:57 | default Automatic Payment Method.
| | 03:58 | Once you're done entering your
personal information, click Continue.
| | 04:02 | Go ahead and read over the Credit
Card Usage Agreement and confirm it by
| | 04:06 | clicking Authorize Credit Card.
| | 04:09 | Now, it says Credit Card, but you
can also use a Debit Card as well.
| | 04:12 | The changes have been made and that
Debit or Credit Card has now been associated
| | 04:16 | with your eBay account and you can
use that to pay your eBay seller fees.
| | 04:20 | Let's go through one more step, we will
click on Personal Information again and
| | 04:23 | we will scroll back down, and we will click
on Automatic Payment Method one more time.
| | 04:27 | Let's go down to Direct Pay and
click set up Automatic Payment Method.
| | 04:32 | Now we can enter our Checking Account
Information here, then click the Continue button.
| | 04:37 | Go ahead and read over the Direct Pay
Agreement and then Authorize your Checking
| | 04:41 | Account to be used with this eBay account.
| | 04:43 | Now, this Checking Account has been
added to your eBay profile and you can use
| | 04:48 | this Checking Account to
pay for your eBay seller fees.
| | 04:51 | Now that you've added a method of payment
you're almost ready to start selling items.
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| Using security best practices| 00:00 | We would like you online
trading experiences to be successful.
| | 00:04 | we're also concerned about market place
safety and educating you about ways to
| | 00:09 | protect yourself from any
possibility of being taken advantage of online.
| | 00:13 | If you're new to online trading, it's
important to know that the vast majority
| | 00:17 | of individuals who trade online are very
honest and they'll do business with you fairly.
| | 00:22 | But just like in the real world,
doing business online can pose some
| | 00:25 | opportunities for fraud and we would
like to help you to avoid that by being
| | 00:29 | aware of what's out there and being
prepared for any thing that might come your way.
| | 00:34 | By knowing the ins and outs of safe
trading, you'll enjoy a pain-free experience
| | 00:38 | and you'll be prepared for what
might pop up when you do business online.
| | 00:43 | Be sure you have a computer with
antivirus and antispyware protection.
| | 00:48 | One of the most common ways that
internet website passwords are stolen by
| | 00:52 | unscrupulous people is through
computer infections that might share your
| | 00:56 | information with third parties.
| | 00:58 | Having a good antivirus program will
help stop them dead in their tracks.
| | 01:03 | Keep your antivirus protection
software current and up-to-date. Do daily and
| | 01:08 | weekly scans of entire
computer for infections as well.
| | 01:12 | Be aware of spoof emails and websites.
| | 01:15 | A spoof email or site pretends to be
someone legitimate such as eBay or PayPal,
| | 01:20 | or even your bank or credit card company.
| | 01:22 | Typically, scammers are very clever and
convincing and might send you an email
| | 01:27 | asking you to verify some personal
information with the clever trick of trying
| | 01:31 | to suggest that there is something
wrong with your online account or that you
| | 01:35 | need to re-verify your information.
| | 01:37 | My suggestion? Never click a link or
an email or an unfamiliar website that
| | 01:41 | proceeds to ask you to sign in
with eBay or your PayPal password.
| | 01:46 | The email sender information can
easily be altered and it's not a reliable
| | 01:50 | indicator of who actually sent the email.
| | 01:53 | Always type website addresses
directly into your browser and go to that
| | 01:57 | site before signing in.
| | 01:59 | A spoof website URL will closely mimic
an eBay or PayPal site but upon closer
| | 02:05 | examination, you'll see that
it's not the official site.
| | 02:08 | For example, this string of numbers at
the end of this URL, it's a telltale sign
| | 02:13 | to me that this is totally fake.
| | 02:16 | Be sure that you see the icon on your
browser that indicates that you're on a
| | 02:19 | secure website as well.
| | 02:22 | Avoid using the same password for
multiple websites. I would suggest having a
| | 02:26 | different password for eBay and PayPal.
That way, if you share your eBay password
| | 02:31 | with family members or loved ones, you
always have your personal or business
| | 02:34 | PayPal account protected. Change
passwords on your sites monthly just in case.
| | 02:40 | The US government provides great
current tips for safety on the internet, and
| | 02:44 | eBay recommends that you visit
onguardonline.gov and familiarize yourself with
| | 02:49 | the current scams and help
internet creditors try to rip you off.
| | 02:53 | Always complete your
transactions directly on the eBay site.
| | 02:57 | Some clever scams include emailing you
about an eBay auction and pretending to
| | 03:01 | be eBay and asking you to complete that
transaction offline using PayPal or in
| | 03:07 | some instances asking you to send a
Western Union money transfer or they might
| | 03:11 | ask you to wire funds to a
bank account. Never do this!
| | 03:15 | It's always a scam.
| | 03:17 | Never use an instant cash transfer
service with strangers. This is always bound
| | 03:21 | to be a ripoff too.
| | 03:23 | If you are conducting a large dollar
transaction, you can always use a safe
| | 03:28 | escrow service such as escrow.com.
This is an official partner of eBay and
| | 03:32 | endorsed by the company.
| | 03:35 | Be very careful when accepting
personal checks, money orders, postal money
| | 03:40 | orders or even foreign checks.
| | 03:42 | I generally just don't do it, unless
the dollar amounts are very small.
| | 03:46 | If you sell a lot of ten dollar items,
you might want to accept them but if
| | 03:50 | you're selling items for hundreds or
thousand of dollars, then I would steer
| | 03:54 | clear of accepting these forms of
payment from people that you don't know.
| | 03:58 | Because they can be forged, with a
clever use of color printers and scanners.
| | 04:02 | eBay and PayPal will never ask you to
sign in from an email or ask you for your
| | 04:07 | password. Whenever you're in doubt
contact eBay or PayPal using their contact
| | 04:11 | information on their websites.
| | 04:14 | If you're unsure about an email that
you receive, you can always forward a copy
| | 04:18 | of the entire message to
spoof@ebay.com for anything related to eBay and
| | 04:23 | spoof@paypal.com for anything related to PayPal.
| | 04:26 | You'll receive a quick reply
indicating if the message is real or fake.
| | 04:32 | You know, being safe online is important
and you're on your way to becoming more
| | 04:36 | aware of how to trade in
the safest way possible.
| | 04:40 | Looking for the red flags is going
to become second nature to you as you
| | 04:44 | become more involved in online trading.
| | 04:46 | Keeping yourself aware is the key to being safe.
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| Setting up an About Me page| 00:01 | When you are brand spanking new to eBay,
folks who trade with you, specifically
| | 00:05 | anyone buying from you, will notice
that you have very little or no feedback.
| | 00:10 | It's true that eBay buyer protection
is a huge incentive for buyers to trade
| | 00:14 | with new sellers, because
purchases are guaranteed.
| | 00:17 | However, you can help to encourage
sales by letting buyers know a little bit
| | 00:20 | more about you through a
thing called the About Me page.
| | 00:24 | The About Me is about you.
| | 00:26 | You have the opportunity to use this
blank canvas to talk about your business
| | 00:30 | and share details, photos,
and some of your personality.
| | 00:34 | You may be new to eBay, but you also
may be a veteran in your own business, so
| | 00:38 | be sure to talk about that.
| | 00:40 | If you've been selling the same items
for years, talk about your expertise, the
| | 00:44 | year you started in business or
anything else that might be relevant about you.
| | 00:48 | I am going to show you a few pages that
are called the About Me page on eBay and
| | 00:52 | I will walk you through creating
your own very simple About Me page.
| | 00:55 | First, let's learn more about the About
Me page, and I'm going to go ahead and
| | 01:00 | click on Customer Support, then I am
going to type in the about me page.
| | 01:04 | Then I will click Search.
| | 01:06 | Then you will be presented with
some information about, About Me pages.
| | 01:10 | I am going to go ahead and click
Related help and I will click About Me Policy.
| | 01:15 | Let's look at the About Me Policy for a minute.
| | 01:17 | Here you can learn more about
the service called About Me.
| | 01:21 | It's an eBay page that's totally free and
every user on eBay is allowed to create one.
| | 01:26 | Using the About Me page allows you to
inform your buyers all about you and
| | 01:30 | talks about the items you are selling,
and you can use it to display feedback
| | 01:34 | you've received, and also you can
tell other members about your favorite
| | 01:37 | hobbies and your interests.
| | 01:39 | Some people use the About Me
to talk about their family.
| | 01:41 | I usually recommend sticking to
the business of who you are, not
| | 01:44 | necessarily your personal life.
| | 01:46 | But whatever, some people like to go
ahead and put information about themselves
| | 01:50 | personally and share information about
their family, that's entirely up to you.
| | 01:53 | What's not allowed on the About Me page
are links that offer merchandise that's
| | 01:57 | not listed on eBay, or links to other
websites that may have something else
| | 02:01 | unrelated to what you're selling on eBay.
| | 02:04 | Also, links to the same merchandise
somewhere else that's being offered for sale
| | 02:07 | on a different site.
| | 02:08 | So basically linking somewhere else
is not permitted on the About Me page.
| | 02:12 | You also can't promote sales outside
of eBay on the About Me page, and there
| | 02:16 | are other things that may be restricted from
time to time in terms of the About Me page.
| | 02:20 | It's really just information about you.
| | 02:22 | Let's go ahead and scroll through and
learn more about the About Me page in
| | 02:25 | terms of creating an About Me page.
| | 02:27 | We can go here and learn how that works.
| | 02:29 | Here are the steps for doing that, and
before we jump in and make one, I would
| | 02:33 | like to go ahead and click on some
different listings and show you what the
| | 02:36 | About Me is all about.
| | 02:38 | Over here on this listing page, on the
far right-hand side, right under the eBay
| | 02:43 | user ID for the seller, you can see a
word called me, it's in blue and red.
| | 02:49 | I am going to go ahead and click on the me,
and you'll see information about the seller.
| | 02:53 | Now, this is a really fancy About Me page.
| | 02:56 | Now, I don't think that you need to have
a page that's quite this fancy, but you
| | 03:00 | can make a page this fancy by putting
HTML and images into your About Me page.
| | 03:05 | You can see here that Cameta Camera
has been selling on eBay for a very long
| | 03:08 | time, and Bill Cameta was actually
presented an award by Meg, the former CEO of
| | 03:12 | eBay, and you can see a
picture of him right there.
| | 03:15 | The About Me page talks about the seller,
what they're selling, the merchandise,
| | 03:19 | and their feedback score, and all
kinds of information about the seller,
| | 03:22 | including their contact number and so forth.
| | 03:25 | You will notice that at the bottom of
every About Me page, if you are signed
| | 03:28 | into eBay, you will see a link
to create your own About Me page.
| | 03:32 | But let's go ahead and
look at another About Me page.
| | 03:35 | Something that's a little bit different,
for OpAmerica, this is a Toy and Bank Museum.
| | 03:40 | They have a little bit different
About Me page, where they have put a Flash
| | 03:43 | movie at the top of their About Me page.
| | 03:45 | And if you look at that Flash movie, it
allows you to scroll through some really
| | 03:49 | nifty pictures in a Flash movie.
| | 03:51 | You can click on one of the videos on
the Flash movie and you can see more
| | 03:58 | information about the seller through
here, pictures of items that the seller
| | 04:02 | sold and recent feedback.
| | 04:04 | All of this can be
embedded into the About Me page.
| | 04:06 | Let's go back to the Help page we were
on before and look at the About Me page
| | 04:11 | system and learn how to make an About Me page.
| | 04:13 | We will go ahead and click on the
Create About Me Page, and since I've never
| | 04:16 | actually created an About Me Page on
this user ID, I am presented with the
| | 04:21 | opportunity to create one.
| | 04:22 | I click Create, and I'm
presented with two choices.
| | 04:25 | One is using the Step-by-Step form.
| | 04:27 | the other is enter my own HTML code.
| | 04:29 | If I click on the first choice, I will
be presented with some options from eBay
| | 04:34 | that go ahead and allow me to fill in
some questions and answers and put them
| | 04:37 | in, and once I'm done, I'll create a
very, very attractive About Me Page.
| | 04:42 | Since I only have plain text right now,
I am going to go ahead and show you how
| | 04:45 | to create an About Me
page with just simple HTML.
| | 04:48 | I am going to go ahead and click the
second choice, and I've made up the text
| | 04:51 | ahead of time in a Word document.
| | 04:54 | So I have a very short amount of
information about me in my About Me page text.
| | 04:58 | I will go ahead and copy that and I
will paste it right in here in this box.
| | 05:02 | Once I do that, eBay will then allow
me to save this information and create a
| | 05:06 | very simple initial About Me page that
I can later edit using an HTML editor,
| | 05:11 | such as Dreamweaver, or any other tool
that you might have, or if you know how
| | 05:14 | to code HTML, you can just code it directly.
| | 05:17 | Here is a basic About Me page preview,
it shows what it will look like, and when
| | 05:20 | I click on the Submit option, I will be
able to go to my About Me page on eBay
| | 05:24 | and take a look at it.
| | 05:25 | It's not much to look at right now,
but bear in mind, you can change this any
| | 05:28 | way you like using HTML later.
| | 05:31 | Now that I have an About Me page, you
will see a logo that says me next to my
| | 05:35 | user ID everywhere I go on the eBay site.
| | 05:38 | When I click that logo, I will
go directly to my About Me page.
| | 05:41 | If I go to my User Profile, I will also
see the About Me link there and I'll see
| | 05:45 | that I'm a user with a me page, and
anytime I'm on the eBay website and I want
| | 05:49 | to click on the me page, I can
go directly to it immediately.
| | 05:53 | When you're logged in, you'll be
able to edit your About Me page directly
| | 05:56 | from the me page, and you can go ahead and
use the Step-by-Step form or the HTML Editor.
| | 06:01 | The more folks know about you and
trust you, the more likely they are to buy
| | 06:05 | from you as a trusted new friend.
| | 06:07 | Share what you can about yourself now
and keep your buyers informed through the
| | 06:11 | About Me page by updating it whenever
something new pops up that you'd like to
| | 06:15 | share with your prospective buyers.
| | Collapse this transcript |
|
|
2. Navigating eBay's Help, Resources, and CommunityReaching out to Customer Support| 00:00 | Getting help from Internet
websites can be a daunting task for some.
| | 00:03 | There is often a reason. It's hard to
reach companies because providing customer
| | 00:07 | support costs money.
| | 00:08 | Most companies try and keep the
information about their contact phone well
| | 00:13 | hidden to avoid contact by their customers.
| | 00:16 | Seems a little strange, doesn't it?
| | 00:17 | eBay and PayPal do offer several
methods of support and you'll want to discover
| | 00:21 | the best ways to get help when you need it.
| | 00:24 | For the eBay website, you're
going to go ahead and sign in.
| | 00:27 | You always need to be signed in
when you're using eBay resources.
| | 00:30 | So put in your eBay User ID and Password.
| | 00:33 | Then be sure you check this
box that says Keep me signed in.
| | 00:36 | That allows you to stay
signed in throughout the session.
| | 00:40 | Once you're signed in, you'll see a
Customer Support link up here at the
| | 00:44 | top right-hand corner.
| | 00:45 | Then select the sub-option, Customer Support.
| | 00:49 | If you have a question about something,
you can use the box here to enter that
| | 00:53 | question in a normal sentence.
| | 00:56 | you can just ask the question.
| | 00:57 | In this case, What are the fees to sell on eBay?
| | 01:03 | Then you can click on the Search option.
| | 01:04 | Now when you do that, eBay is going to
go through its vast database and find the
| | 01:10 | answer to the question in the best
way it can in an automated fashion.
| | 01:15 | So you see here Fees for selling on eBay and
you also see Fees for selling on an eBay Store.
| | 01:20 | An eBay Store is like a virtual
storefront that you can set up on eBay.
| | 01:24 | We'll talk about that in a later movie.
| | 01:26 | I'm going to go ahead and click on
Fees for selling on eBay and take a look.
| | 01:30 | Now there are two main fees for selling
on eBay, and we're going to cover these
| | 01:33 | in much more detail later.
| | 01:34 | But basically eBay
explains them in this Help file.
| | 01:38 | So that's an easy way to get an
answer when you want to know something.
| | 01:41 | Then we can go ahead and click back
here at the top, Find an answer, and we can
| | 01:45 | see some Self service tools and
some information that's here or Popular
| | 01:49 | questions that are asked by people on
eBay, or we can click here on Contact
| | 01:54 | eBay, that's another option.
| | 01:56 | Then eBay provides a
variety of different links here.
| | 01:59 | Now if you're asking eBay about selling,
which is what we're doing, we can go
| | 02:03 | ahead and select something, like Selling tools.
| | 02:06 | You'll notice that different types of
links present different contact options.
| | 02:10 | It's a little strange at
first, but it does make sense.
| | 02:13 | Some of the simpler questions
are answered through Live Chat.
| | 02:17 | eBay offers Live Chat for certain
topics, such as in this case, we asked
| | 02:22 | about selling tools.
| | 02:23 | And eBay have a lot of
different selling tools for sellers.
| | 02:26 | You can go ahead and click
on the Chat with us option.
| | 02:29 | You'll see the hours of operation listed
there, 7:00 am to 5:00 pm, 7 days a week.
| | 02:33 | And if you click on Chat with us, eBay
will go ahead and present you with the
| | 02:37 | option to chat about an item.
| | 02:40 | You can also just chat for general
reasons without having an Item number.
| | 02:43 | An Item number is the eBay item number
that you might be contacting them about.
| | 02:47 | Since we haven't listed
anything yet, I don't have one.
| | 02:50 | So I'll go ahead and click Start Chat.
| | 02:52 | At this point, we've been told that an
agent will be with us in about one minute.
| | 02:58 | Then you'll see a Live Chat Box pop up and
you'll have a chance to talk with a Live Agent.
| | 03:03 | So I'm going to go ahead and enter in a
question for the agent, I see Joseph is helping me now.
| | 03:09 | And I'll say I have a question about
the best tools to use for a new seller and
| | 03:18 | I have not yet listed any items.
| | 03:23 | What do you recommend?
| | 03:25 | Then I click Send, and then
Joseph is going to answer my question.
| | 03:29 | Now he did ask for my first name and
my e-mail address, so I probably should
| | 03:33 | answer that question.
| | 03:38 | So Joseph has come back to me and
recommended Turbo Lister, which is a free
| | 03:42 | listing tool that eBay offers.
| | 03:44 | I'm going to go ahead and thank Joseph
and I'm going to continue on with some
| | 03:47 | other resources on eBay for help.
| | 03:48 | Then I go ahead and exit the chat session.
| | 03:57 | Now going back to the eBay website and
selecting some different topics, you will
| | 04:01 | notice that other topics allow you to call eBay.
| | 04:05 | Now if you just want to cut to the chase, the
toll-free number to reach eBay is 866-540-3229.
| | 04:12 | But if I ask eBay about listing an item,
you'll notice that if I click on that
| | 04:16 | link, it allows you to call eBay.
| | 04:19 | Different types of questions present
different types of support options.
| | 04:23 | You can call eBay from 5:00 am to 10
:00 pm Pacific Time, 7 days a week.
| | 04:27 | If you click the link here, you'll go
ahead and receive a toll-free number for
| | 04:31 | calling eBay as well as a calling PIN
which is the unique number that you'll
| | 04:35 | give to the eBay system to identify you.
| | 04:38 | It allows you to quickly get to an
agent who can help you with your account.
| | 04:42 | Now don't expect a miracle when you call.
| | 04:44 | eBay is there to answer your most
common technical questions, but in terms of
| | 04:49 | strategy and selling theory, their
agents are more likely to be able to help you
| | 04:53 | with the most general of questions
and those that are technically oriented.
| | 04:57 | If you run into any trouble on the
eBay website or PayPal website or you have
| | 05:01 | issues with the transaction, that's
why the support options are there.
| | 05:04 | Now let's take a moment to look
at support options for PayPal.
| | 05:08 | I'm going to go to the PayPal website, and
I'll go ahead and sign in with my password.
| | 05:15 | As with eBay, PayPal offers a variety
of different support options, and we're
| | 05:19 | going to go ahead and start with the link
here at the top of the page, which is Help.
| | 05:25 | Now you'll see this great little tool
here which allows you to browse by topic.
| | 05:29 | So if you want to learn about a
specific topic such as PayPal basics or Fees,
| | 05:34 | or you want to learn about Disputes and
Claims or Merchant Options, things that
| | 05:38 | you can do to enhance your PayPal
business account, or learn about your
| | 05:42 | account, such as how to verify your
account or manage your preferences, you can
| | 05:47 | also go through all these other tools
here and learn about different aspects of
| | 05:50 | your PayPal account.
| | 05:51 | So if you want to try out an automated
computer, there is a system called Sarah.
| | 05:57 | Sarah is actually a computer helper,
and she'll assist you with questions that
| | 06:01 | you might have about your PayPal account.
| | 06:03 | So if I ask Sarah something like,
Sarah, How do I learn about PayPal fees?
| | 06:10 | You can just ask her in normal English.
| | 06:12 | She'll provide you with quick answers.
| | 06:14 | And here she says there are some fees for
receiving payments for goods and services.
| | 06:19 | Okay.
| | 06:19 | And she talks about the fees page.
| | 06:21 | I'm going to click on this link, and
then we'll see a little option here to open
| | 06:25 | that page, so I click there.
| | 06:27 | And there you go, viola!
| | 06:29 | I can quickly learn about the
fees for receiving money on PayPal.
| | 06:33 | Also there's a link here
for cross border payments.
| | 06:35 | That's if you're going to receive
money from someone who is overseas.
| | 06:38 | So there's a lot of great information
here and Sarah provides an automated
| | 06:42 | support option that allows you to type in
questions and quickly get answers to them.
| | 06:47 | I'm going to go ahead and close Sarah
and take a look at some of the other
| | 06:52 | options that are offered by PayPal.
| | 06:54 | You can also type your
question into the Help Center.
| | 06:56 | So if you want to learn about eChecks.
| | 06:58 | eChecks are electronic checks.
| | 07:00 | Just like a handwritten check, an
electronic check is something that you can
| | 07:03 | receive through PayPal.
| | 07:05 | So you can learn about eChecks here
and PayPal provides links to various
| | 07:09 | resources to learn about eChecks.
| | 07:11 | You can read the answer to your question and
you can also print the page if you'd like to.
| | 07:17 | Now there are other
resources that are available.
| | 07:19 | Let's go back up to Help and let's
take a look at some of the other options.
| | 07:25 | Now there is a thing
called the Community Help Forum.
| | 07:29 | Just like it sounds, a forum is a
community, that's a place where other members
| | 07:33 | of the PayPal community
can interact with each other.
| | 07:36 | There are some fun titles such as
Watercooler or simple things like Fees, how
| | 07:40 | the fees work and how to
manage account settings.
| | 07:43 | All these forums are there where other
members of the PayPal community respond
| | 07:47 | to you and to help you
with your PayPal questions.
| | 07:50 | When you click on a topic and you
look in here, you can see all these
| | 07:54 | different threads that are being posted by
individuals who have signed up for the PayPal forum.
| | 08:00 | Now you can post a topic here or you
can go ahead and go back to the homepage
| | 08:05 | and look at some other support options as well.
| | 08:08 | There is a way to contact
PayPal through phone and e-mail.
| | 08:11 | So if you look at the bottom of the
PayPal page here, you'll see Contact Us.
| | 08:16 | You have a couple of
different ways to reach PayPal.
| | 08:18 | Of course, we've already talked about
these options here, Quick Answers and
| | 08:21 | Chatting with Sarah, or the Community pages.
| | 08:24 | You can also call PayPal.
| | 08:26 | Now if you want to just call PayPal
support, the number is 888-221-1161 and you
| | 08:32 | can use a calling PIN here to identify yourself.
| | 08:35 | Agents are available at the hours that
you see here on the screen, 6:00 AM to
| | 08:39 | 12:00 AM Monday through Friday and 8:
00 AM to 10:00 PM Saturday and Sunday.
| | 08:44 | You also have the ability to e-mail PayPal.
| | 08:47 | So if you have a question about your
account and you want to just send an
| | 08:49 | e-mail that's not urgent, but you need
an answer about something, you can go
| | 08:52 | ahead and choose a topic.
| | 08:54 | So if you want to choose a topic about
your account and then a subtopic, so you
| | 08:59 | might have questions about passwords or
confirming an address or how to become a
| | 09:04 | verified member or changing an account type.
| | 09:06 | any of these things that you
might be interested in doing.
| | 09:09 | So I'm going to go ahead and put in
here, I'm having a password problem.
| | 09:12 | Then you can type in your message here.
| | 09:16 | So I've asked PayPal to go ahead and
let me know how to change my password.
| | 09:20 | Then I go ahead and Submit that.
| | 09:23 | Now we've just covered some of the most
basic ways to get support for eBay and
| | 09:27 | PayPal in this movie.
| | 09:29 | There are lots of help and support
options that you'll discover along the way as
| | 09:33 | you use these websites more frequently.
| | Collapse this transcript |
| Using eBay's educational resources| 00:00 | You can never have too much
education, but it is possible to get
| | 00:03 | analysis paralysis.
| | 00:05 | I certainly do not want the latter, but
if you're the type of person who really
| | 00:09 | likes to dive deep into the driver's
manual before you take that car for a spin,
| | 00:13 | then let's cover some of the plethora
of wonderful eBay educational resources
| | 00:18 | that will take you well
beyond just this lynda.com program.
| | 00:22 | It's helpful to know where to
find eBay education when you need it.
| | 00:25 | The fastest way to get to
education on eBay is type in the URL
| | 00:29 | eBay.com/education, another way to find
eBay's education resources is to click
| | 00:38 | on the Customer Support option and
then go to the Learning Center link.
| | 00:42 | Now once you get to the eBay University
Learning Center you'll have all kinds of resources.
| | 00:48 | If you're new to eBay, you can click
this link here and learn about getting
| | 00:51 | started on the eBay website.
| | 00:53 | This is some of the information
we've already covered in previous movies.
| | 00:57 | If you go back a step, you
can click on How to Buy on eBay.
| | 01:01 | Now we are covering buying in this
particular lynda.com course, but you can
| | 01:05 | learn all about how to bind that next
treasure or tchotchke to add to your
| | 01:09 | collection, maybe you buy beanie
babies and you want to add another beanie
| | 01:12 | baby to your collection.
| | 01:14 | You can go ahead and find that, that
rare and wonderful beanie baby here on eBay.
| | 01:20 | You can also learn How to Sell and
that's what we're interested in here.
| | 01:23 | There's resources on selling there is a
Quick Start Guide that teaches you how
| | 01:28 | to start selling quickly and easily
and there's different Steps in the Quick
| | 01:32 | Start Guide, such as getting ready to
sell, listing your item and packing and
| | 01:35 | shipping and sending it to your eager buyer.
| | 01:39 | There's Videos as well.
| | 01:40 | So if you want to learn through a
video you can go ahead and click on those
| | 01:43 | resources right here and eBay
provides great videos on how to take better
| | 01:48 | photos, how to use shipping labels
and doing research and selling items.
| | 01:52 | So we are going to go ahead and click here and
we'll see one of the videos that are offered.
| | 01:55 | Now these videos can provide you
with help on things like taking better
| | 01:59 | photos of your items.
| | 02:00 | So in this video you can see that
eBay is providing you with actual
| | 02:05 | demonstrations about how to use common
household items, like standard lights to
| | 02:11 | light and photograph this purse.
| | 02:13 | Now this video shows you how to use
just everyday lighting to take great
| | 02:18 | pictures and you'll notice that
the lights are actually clipped on to
| | 02:20 | little trash cans and they're using
just a standard consumer grade camera
| | 02:25 | to take wonderful pictures.
| | 02:27 | Now if you can use standard equipment
and you're not having to use expensive
| | 02:31 | high end equipment to get great photos for
eBay, you're going to save a lot of money.
| | 02:36 | And voila!
| | 02:36 | there's a beautiful professional
looking listing and you didn't have to spend
| | 02:40 | thousands of dollars on photography equipment.
| | 02:42 | So this is how you can learn from
eBay how to use their various resources,
| | 02:48 | there's also videos on how to use
shipping labels and researching and so forth.
| | 02:53 | If you want you can also click on a
Transcript and read word for word, well,
| | 02:57 | that's covered in the video without
actually having to watch the video.
| | 03:00 | So you can quickly get the information you want.
| | 03:02 | There are also online PDFs that you
can download to find out more about
| | 03:07 | things like shipping.
| | 03:09 | Here we see Shipping Made Easy if we
click on that PDF we'll see a PDF that we
| | 03:13 | can download and learn more about
to how to do packing and shipping.
| | 03:17 | This is very helpful resource as it
gives you step-by-step instructions on how
| | 03:22 | to handle shipping and also talks
about the best way to provide packing
| | 03:26 | materials to make sure
that the item arrives safely.
| | 03:29 | Also, provided is this information on
how to use eBay's resources for creating
| | 03:34 | shipping labels on those videos on that as well.
| | 03:36 | There are more tips and tricks and
resources here and information that's
| | 03:40 | provided to you and eBay offers these
educational resources to help you become a better seller.
| | 03:46 | There's no substitute for actual
experience, but at least you know how to find a
| | 03:50 | help when you need it, and I would
suggest coming back to these resources after
| | 03:54 | you've completed our Lynda.com education.
| | 03:57 | You might find that everything you
need to get started is right here.
| | 04:01 | But it doesn't hurt to know also how
to get additional resources about things
| | 04:04 | you may be curious about like
opening an eBay store or International &
| | 04:09 | Cross-Border Trading or how to Pack &
Ship an item, there's all kinds of great
| | 04:13 | stuff that you can learn
from the education center.
| | Collapse this transcript |
| Getting to know eBay's Security Center| 00:00 | Trading safely online is very important to
me and I'd like you to learn how to do that.
| | 00:04 | I want you to be able to find the
resources you need on eBay to be safe and
| | 00:08 | trade securely, and that's
called the eBay Security Center.
| | 00:12 | You can do some independent learning
here about marketplace safety and best
| | 00:16 | practices for staying
secure while trading online.
| | 00:20 | So here at the bottom of the eBay home
page you'll see a section called TOOLS
| | 00:24 | under there you'll see Security Center
and when you click on that you'll find
| | 00:28 | all kinds of helpful resources about
how to Protect Your Identity, Protecting
| | 00:33 | your Computer, Reporting Problems to
eBay when they arise and More Resources for
| | 00:38 | trading securely on eBay and PayPal.
| | 00:41 | You might be curious about some of
these presentations for things like how to
| | 00:44 | make strong passwords to protect
our eBay and your PayPal accounts.
| | 00:48 | You'll find these presentations in a
form that looks much like a PowerPoint.
| | 00:52 | You can navigate through the different
sections and you can click on links that
| | 00:55 | will provide you with the information
that eBay wants you to learn about for
| | 00:59 | things like Creating Strong
Passwords for your account.
| | 01:03 | You'll find other presentations
about things like Spotting Spoof Emails.
| | 01:06 | those are fraudulent e-mails that try to
steal your password by sending you fake
| | 01:11 | links pretending to be eBay or PayPal.
| | 01:13 | And the common ways that these
fraudsters try to trick you, and we'll be talking
| | 01:17 | about spoofs a little bit later.
| | 01:19 | But you can learn about if an e-mail is
a real e-mail or a spoof e-mail by using
| | 01:24 | eBay's messaging service, eBay has a
proprietary message system where you're
| | 01:28 | guaranteed to be protected
against these spoof e-mails.
| | 01:31 | You'll also find other links about
things like using Antivirus Software and how
| | 01:35 | to protect your computer
with antivirus software.
| | 01:38 | Or if you find that something has
gone awry and you need to contact eBay to
| | 01:42 | report something like a spoof e-mail,
the eBay can provide you with quick and
| | 01:46 | easy ways to find the resources to do that.
| | 01:48 | For example if you ever get a
fraudulent e-mail or you suspect an e-mail is
| | 01:52 | actually fraudulent, you can go
ahead and forward it to spoof@eBay.com.
| | 01:58 | So these resources at the Security
Center are very helpful, they're always being
| | 02:02 | updated on a regular basis.
| | 02:04 | I suggest Bookmarking this page, so
that you can always have it handy, in case
| | 02:08 | you have a question about trading safely.
| | 02:10 | The more information you're able to
absorb, the better prepared you'll be to
| | 02:14 | make eBay an amazing experience with
the fewest possible hiccups down the road.
| | Collapse this transcript |
| Connecting with the eBay Community| 00:00 | Sharing knowledge with others and having a
true sense of community is what eBay is all about.
| | 00:05 | From eBay's daily system announcements
to interactive community boards, there are
| | 00:10 | robust communities bustling with
activity on eBay for great idea exchanges tips
| | 00:15 | and tricks, plus an
opportunity to make new friends.
| | 00:19 | To learn more about the eBay communities,
go to the bottom of the eBay Home page
| | 00:23 | and you'll see all these links here
that allow you to go directly to an eBay
| | 00:27 | community or you can click on the
Community landing page link and you can be
| | 00:31 | taken directly to the Community landing
page where you can learn more about the
| | 00:35 | different communities.
| | 00:36 | I am going to take a minute to walk
you through a few of the features here.
| | 00:40 | If you want to learn more about an eBay
member and you have their eBay username
| | 00:43 | you can enter it here.
| | 00:44 | So I am going to go ahead and enter my
username which is borntodeal on eBay and
| | 00:49 | then you require to enter in these
securities codes, this is called a Captcha
| | 00:53 | that just prevents automated computers
from mining the eBay website and then
| | 00:58 | you'll see more information about my
eBay user ID borntodeal and you can see
| | 01:02 | that I have been a member on eBay for
12 years 3 months and there are all kinds
| | 01:06 | of links here, you can see I am a Top
rated seller and there is a biographical
| | 01:10 | page which is called the Me page.
| | 01:12 | This shows that I have an eBay store
and there is more information that you can
| | 01:16 | see here about the community member.
| | 01:17 | I am going to go back to the Home page
now and go back to Communities and I am
| | 01:22 | going to take a look at some of the
other links here such as the Feedback Form.
| | 01:25 | You can learn more about giving and
receiving feedback here and because eBay has
| | 01:30 | a feedback system where you can give
points like feedback points and comments to
| | 01:35 | your fellow eBay members, this is a
great place to learn more about that and
| | 01:40 | that makes eBay the community that it is.
| | 01:42 | In fact feedback is the
heart of the eBay system.
| | 01:45 | I'll go ahead and take a look at
some additional links here in Community.
| | 01:49 | You can learn more about
things called the Answer Center.
| | 01:53 | In the Answer Center an eBay member
might have an answer to a question
| | 01:56 | that you'd like to ask.
| | 01:57 | So if you're curious about something
and you don't necessarily get the answer
| | 02:01 | you want from customer support on eBay,
other eBay experts and eBay community
| | 02:06 | members can answer those questions for you.
| | 02:09 | Perhaps you want to learn more about
selling antiques and collectibles on eBay.
| | 02:12 | Sometimes that's very popular on eBay.
| | 02:14 | But you are not really sure how to get started.
| | 02:16 | You can go ahead and ask
specific questions here.
| | 02:18 | So I am going to post a question.
| | 02:20 | I can Ask a New Question by clicking
this button right here and then I can post
| | 02:24 | a question about something like Antique Ivory.
| | 02:27 | Now I happen to know that Ivory is not
allowed on eBay so I don't want to put
| | 02:31 | an ivory item on eBay because it is
not permitted but if I want to ask a
| | 02:35 | question about eBay I can go ahead
and categorize that, you can see the
| | 02:39 | different kinds of categories here.
| | 02:41 | There are things such as Search
or Registration or Listing items.
| | 02:46 | All of this information here can
be used to categorize your question.
| | 02:50 | So I am going to go ahead and put mine
under the Auction Listings and I am going
| | 02:53 | to ask this question.
| | 02:54 | Can I list an antique ivory netsuke on
eBay and that's just like a little ivory
| | 03:03 | figuring and you can put some optional
tags here and I am going to type in the
| | 03:07 | Tag ivory, you can separate tags with
commas and you can go ahead and put other
| | 03:11 | keywords in here and you can watch this
question which means that once you post
| | 03:15 | it you will be a notified when someone answers.
| | 03:18 | So I have gone ahead and post that
and I have asked the question on the
| | 03:21 | Answer Center and then eventually someone
will come along and answer the question for me.
| | 03:25 | The Answer Center is a great way to
get quick answers from eBay community
| | 03:29 | members, a very powerful tool.
| | 03:30 | Then we also have this little list over
here on the left-hand side, once you are
| | 03:35 | in the Community section you can
switch over to another community.
| | 03:38 | Here is a Discussion board.
| | 03:40 | If there are specific topics you're
interested in, in this case I was interested
| | 03:43 | in learning more about Antiques I
can go right to the topic and go into a
| | 03:47 | category specific board there is tons of boards.
| | 03:50 | This allows you to learn about things
such as selling Cars on eBay or selling
| | 03:55 | Collectibles and antiques
or everything in between.
| | 03:58 | If you want to learn more about selling
Fine Jewelry, you can click here and you
| | 04:01 | can start a thread or read an existing
thread on the eBay Discussion Boards.
| | 04:06 | Once you're in here, you can take a look at
some of the existing topics that are already there.
| | 04:11 | You can go ahead and start a
New Topic if you wish as well.
| | 04:14 | I've showed you how to do that in the
Answer Center, it's the same process or
| | 04:18 | you can go to different
eBay community such as Groups.
| | 04:21 | Now Groups are people that have like interest.
| | 04:23 | So if you like Ham radios and you want
to learn more about selling ham radios on
| | 04:27 | eBay you can go onto a group and
there's probably an existing group on a
| | 04:32 | specific subject, so you can go ahead
and type in some key word searches and
| | 04:36 | learn more about it.
| | 04:37 | So I am going to go ahead and type
in radios and see what I come up with.
| | 04:42 | A bunch of different groups pop up, you
can see there are four different groups
| | 04:45 | here they came up with the key words in
it and if you're interested in selling
| | 04:49 | and buying and trading ham radios, you
can go ahead and click on this link here
| | 04:53 | and you will learn more
about the ham radios group.
| | 04:55 | You can join a group to
just by clicking Join Group.
| | 04:58 | Some groups are moderated and you have
to be approved to be a member of that
| | 05:02 | group, so you'll be
notified once you're approved.
| | 05:04 | You can also start your own group, if
you don't find a group that interests you
| | 05:07 | and start one on a subject
that you are interested in.
| | 05:10 | Then you can learn more about other
eBay members using the Profiles section and
| | 05:15 | you can browse through profiles, if you
are just curious and you want to learn
| | 05:18 | more about other people on eBay you can
just scroll through Profiles or you can
| | 05:22 | type in an eBay user ID.
| | 05:24 | Then there are Chat rooms.
| | 05:26 | Now it seems like some of these are
similar like, what's the difference between
| | 05:30 | a chat room or a group or a discussion board.
| | 05:34 | Well, as you get into these different
sections of the communities on eBay you
| | 05:37 | will understand each one has sort of
their own look and feel and the way that
| | 05:41 | you communicate with people is
different, the purpose is different.
| | 05:45 | You can't promote products and
services on the Discussion Boards, but in Chat
| | 05:49 | Rooms you can kind of talk freely
and discuss things such as if you are
| | 05:53 | interested in doing charity giving.
| | 05:54 | If you have a big heart, you want to
donate to charity, there is a chat room for
| | 05:58 | that, you can go in there and talk about giving.
| | 06:00 | In the chat room the very first thing
you will see is just a quick place to
| | 06:03 | type in a message and you will see all the
people chattering about giving and so forth.
| | 06:08 | And you might say here, I have got some
great ideas for selling some celebrity
| | 06:17 | memorabilia on eBay, would someone please
direct me to the resources for charity selling?
| | 06:29 | And then when I go ahead and Save my message,
someone will come along and chat alongside me.
| | 06:34 | Now the difference here is when
someone responds, it will be like in a long
| | 06:38 | thread just sort like a social media site.
| | 06:41 | That's the difference between chat
and discussion boards are little more
| | 06:44 | organized and you communicate
with people on specific topics.
| | 06:48 | Chat rooms are more of a free-for-all.
| | 06:49 | You can kind of talk about just
about anything you want there.
| | 06:52 | There are some other things to,
your foreign resources about Systems
| | 06:56 | Announcements here on eBay.
| | 06:57 | So if there is a system announcement
about some policy changes or something else
| | 07:02 | is coming up on eBay like system
outages or special and important notifications
| | 07:06 | that you need to be aware of,
eBay will go ahead and notify you.
| | 07:09 | Here we see Todd Lutwak, one of the
eBay employees talking about a one-day only
| | 07:14 | sale list up to a 150
items for free on September 13.
| | 07:17 | It is important to look out for things
because you can save a ton of money by
| | 07:22 | looking for these sales and promotions on the
Announcements section on the eBay community.
| | 07:28 | There is a whole gang of information here.
| | 07:30 | You can spend a lot of time
learning and educating yourself.
| | 07:33 | Are you feeling a bit overwhelmed its okay?
| | 07:36 | I was too when I first started on eBay.
| | 07:38 | Take a deep breath and just know that
there are always resources and people
| | 07:42 | available to help you on the eBay
community and these are some of the fantastic
| | 07:47 | resources that are always
there for you day or night.
| | 07:50 | So you can learn from others, share
your opinions and get involved in the eBay community.
| | Collapse this transcript |
|
|
3. Searching (a Must for Sellers)Doing a basic search| 00:00 | If you've ever used a search engine
before and I'm pretty sure you have since
| | 00:04 | you have an Internet connection,
think of eBay as a big collection of items
| | 00:08 | for sale with a cool and intuitive search
engine to help you find what your heart desires.
| | 00:14 | We will explore the most basic of
searches and we will learn how to quickly find
| | 00:18 | merchandise using keywords.
| | 00:20 | For sellers learning how buyers find
your items and how they're ranked in
| | 00:24 | searches will help you cater your
eBay business to achieve the best search
| | 00:28 | results and catalyze more sales.
| | 00:31 | It's important when you're doing
searches on eBay that you use keywords and not
| | 00:35 | grammatically correct phrases.
| | 00:37 | I am going to search for a few things
and the first thing I am going to search
| | 00:40 | for is something that I find fun
and cute which is an r2d2 cookie jar.
| | 00:46 | Since I'm a big Star Wars fan I am going
to go ahead and find these on eBay. Wow!
| | 00:51 | There are eight of them with
R2D2 right there, look at that.
| | 00:54 | Now this is a list of the searches for
the cookie jars and you'll notice right
| | 01:00 | away here there are some Related
Searches that eBay puts in front of you and
| | 01:04 | shows you some other possible
things you might be interested in.
| | 01:06 | This is using eBay's own logic.
| | 01:08 | they have this little
logic that they put in there.
| | 01:11 | Now when you search for items on eBay
there's a computer software program that
| | 01:15 | analyzes all the items that are listed
on eBay and presents to you the list of
| | 01:20 | items that it thinks would be appropriate for
you to look at using what's called best match.
| | 01:26 | If you're a seller on eBay best match is
determined based on criteria that you could earn.
| | 01:31 | I say earn because your listing accrues
points automatically as it gets closer
| | 01:36 | to the time that your auction or your
fixed price listing ends, and we'll talk
| | 01:40 | about those formats a little later.
| | 01:42 | Your listing also loses points if you
have a 3.9 or lower rating on the shipping
| | 01:48 | and handling charges feedback
score in your detailed seller ratings.
| | 01:52 | Feedback is the score that
you're receiving from your buyers.
| | 01:55 | So your listing gets better results
and searches as your feedback goes up in
| | 02:00 | shipping and handling.
| | 02:02 | Your listing gains or loses points
depending on your shipping methods and the
| | 02:06 | shipping and handling fees
that you're charging your buyer.
| | 02:09 | So the higher your shipping and handling,
the lower your points are in terms of
| | 02:12 | that section of best match.
| | 02:15 | Your listing also gains points if you
can identify and include certain keywords
| | 02:19 | in your title and that's something that
eBay doesn't really publish or explain
| | 02:24 | but they say that that is part of
the logic for finding things on eBay.
| | 02:28 | This is the thing they call Best Match.
| | 02:30 | It's an obscure sort of a thing but you
can rest assure that if you use the best
| | 02:34 | practices we teach you in this course,
you will be definitely sure to get your
| | 02:38 | listings up at the top of the search results.
| | 02:41 | You can also sort things using this option here.
| | 02:44 | This is Sort by feature and when you
want to sort, you have the option to use
| | 02:48 | the sort for ending soonest, newly
listed, shipping and handling plus the price
| | 02:53 | of the item, lowest first and highest.
| | 02:56 | Then just the price of the item, highest,
and then also items that are near you
| | 03:00 | or best match which we just talked about.
| | 03:02 | So if I was looking for bargains I'd go
ahead and look at items with the lowest
| | 03:06 | cost including shipping and handling.
| | 03:08 | You can see that the shipping
information is included here in the search or if
| | 03:12 | I was looking for really rare things I might
switch it around and look at highest prices.
| | 03:16 | Either way, you can also see these
little icons that show you who the top
| | 03:19 | sellers are, people that have great
ratings on eBay and have been doing a great
| | 03:23 | job taking care of their buyers
and getting good feedback scores.
| | 03:27 | You can refine your searches as well a
little bit but let's talk a little bit
| | 03:30 | more about some of these tabs
series here you see at the top.
| | 03:33 | We have the ability to filter out Auctions only.
| | 03:36 | That's if someone's offering an
item up to the highest bidder.
| | 03:39 | Now Auction-Style Listings have
basically launched eBay, that was the early eBay
| | 03:44 | site, it was all about auctions.
| | 03:46 | But you also have the ability to
purchase something at a fixed price and that's
| | 03:50 | this filter right here which allows you
to click a button and this immediately
| | 03:54 | buy that cookie jar right away.
| | 03:55 | Well, these are pretty expensive
cookie jars so I'd better put only my
| | 03:59 | finest cookies in them.
| | 04:01 | You can also go to Related Searches,
if you are seeing something up here that
| | 04:05 | might catch your interest.
| | 04:06 | you might see some other
searches that are offered.
| | 04:09 | I am a Star Trek fan as well as a
Star Wars fan, so I am going to see
| | 04:12 | what's going on over here. Oh wow!
| | 04:14 | Look at that.
| | 04:15 | You can get a Star Trek Cookie Jar with Mr.
| | 04:17 | Spock on it, that's a kind of cool cookie jar.
| | 04:20 | So these different search features
are here to help you find items and as a
| | 04:24 | seller, you want to know exactly
how the eBay system will present the
| | 04:28 | information to your buyers so that you
can find just exactly what keywords and
| | 04:33 | what information is needed to get the
items sold, so that the buyers will find
| | 04:38 | them quickly and easily.
| | 04:39 | I am going to show you something else.
| | 04:40 | If you are going to do a search on
eBay and you are going to search for
| | 04:43 | something in particular, you can type
in a keyword such as camera which is very
| | 04:47 | broad and you'll notice right away that
a huge number of search results come up
| | 04:52 | for the word camera.
| | 04:53 | Over here we can narrow our search
down by looking in specific categories.
| | 04:57 | Now Cameras & Photo would be an
appropriate category if we're going to be
| | 05:01 | looking to purchase a camera.
| | 05:03 | We can click Search here.
| | 05:04 | You will notice over here there is also a
checkbox that allows you to search the description.
| | 05:09 | When you're searching for something on
eBay the initial search is just the titles.
| | 05:14 | Now if I want to narrow my search down
a little bit, I could type in the word
| | 05:18 | Nikon and that would bring
up just the Nikon cameras.
| | 05:21 | Now I'm looking for a specific make and
model of Nikon so I am going to go ahead
| | 05:25 | and type in the model number which
is D80 and I am going to go ahead and
| | 05:29 | complete that search.
| | 05:30 | Now you will notice that I am drilling
down and drilling down to even fewer and
| | 05:33 | fewer results and the
results are even lower now.
| | 05:37 | Now as I go through and I narrow my
search results you will see here on the left
| | 05:41 | inside there are these
options to filter even deeper.
| | 05:44 | So if I just want to look at
specifically the Digital Cameras on eBay the search
| | 05:48 | results are narrowed down to 64.
| | 05:50 | So that's how you can kind of go down
and narrow and what I call drilling down
| | 05:54 | to a specific search that will help you
find the items that you're looking for.
| | 05:59 | Now when you click on Include
description, eBay will search through the
| | 06:03 | entire description of the listing,
all the information that's been provided
| | 06:06 | by the seller and it will find anything with
keywords that are including the description.
| | 06:11 | You can do that but you will find that
unless you're really specific like make
| | 06:14 | and a model you see here you might get
a really large amount of search results
| | 06:18 | more than you could possibly use.
| | 06:20 | Let's talk a little bit about
the bottom of the page here.
| | 06:23 | We have a thing that's called Pagination.
| | 06:25 | Now if you go to the very bottom of this
page, you can show 25 results per page,
| | 06:30 | you can show 50, 100 or 200.
| | 06:33 | So you can change the number of items
that will appear on a single page and
| | 06:37 | that's very helpful especially if you
want to go through a larger number and
| | 06:40 | look at them quicker, you
can certainly do that as well.
| | 06:44 | There is also a Customized view option.
| | 06:46 | If you look over here you'll see a little
option here to customize the view and your Zip code.
| | 06:50 | You can change your Zip code if you
click there or you can customize your view.
| | 06:53 | There are different parts of the
search that can be customized such as the
| | 06:58 | formatting and if you look through here
you can see all the different features
| | 07:01 | you can change, such as showing the
searches in List view, Picture gallery view
| | 07:06 | or Side-by-side view.
| | 07:08 | You can change the default of how
many will show up in a page which we
| | 07:11 | showed you earlier.
| | 07:13 | If you change it here, it will be saved
permanently until you adjust your Custom View again.
| | 07:18 | Item Information can be adjusted.
| | 07:20 | You can show things such as the
eBay item number if you wanted to.
| | 07:22 | I am going to go ahead and do that
because that's one of the things I like to
| | 07:25 | be able to show when I am searching
through things, you can see the eBay item number.
| | 07:28 | In case I wanted to share that
information with somebody else that I know you
| | 07:32 | can see that on the listing.
| | 07:34 | Now once you've gone ahead and made
some adjustments here you can also change
| | 07:38 | the view by going up to the View as option.
| | 07:41 | So if you want to change the view to a
Gallery View, you can sort of see things
| | 07:44 | in a picture gallery method.
| | 07:46 | You can see how that looks more like a
picture gallery and then you have this
| | 07:51 | one, which is the Side-by-side view.
| | 07:52 | So it just depends on what's your
preference as to how you want to see
| | 07:55 | the search results.
| | 07:56 | You can customize all of these things
and it makes it very, very easy to find.
| | 08:00 | Now let's assume that I've kind of
refined my search, I've got it the way I want
| | 08:05 | it to be but I didn't find the exact
item at the price that I'm interested in
| | 08:10 | paying, I can save this search for
later and have eBay notify me when they find
| | 08:15 | more of these listings on the eBay site.
| | 08:18 | There's a checkbox here that says, Hey eBay!
| | 08:21 | Go ahead and email me every day when you
find items that match this exact search.
| | 08:25 | I can then go ahead and Save this and
we'll talk a little bit later about how
| | 08:30 | these saved searches can be modified,
edited, deleted and so forth in the
| | 08:35 | section about My eBay.
| | 08:36 | We will cover more complex searches
but now you have the most basic search
| | 08:41 | procedures under your belt.
| | 08:43 | There are so many ways that you search
to your advantage of course as a seller
| | 08:47 | and we will review the most common ways
to find and review competitive listings
| | 08:51 | on eBay in subsequent training.
| | Collapse this transcript |
| Doing an advanced search| 00:00 | You may be asking yourself the reason
for all of this eBay search training,
| | 00:04 | but please trust me, it is
critical to fully understand how to find
| | 00:08 | merchandise on eBay.
| | 00:09 | Many sellers not only use eBay Search
to help them price items and to size up
| | 00:14 | their competition, but being able to
find items that are poorly listed is also a
| | 00:19 | source of merchandise supply.
| | 00:21 | You can pick up deals, because of other
sellers mistakes, and even resell those
| | 00:25 | purchases back on eBay for a profit.
| | 00:28 | Let's explore a few more ways to search,
and although we won't endeavor to cover
| | 00:32 | every possible search scenario, we'll
uncover some great tips to help you find
| | 00:37 | just about anything on eBay.
| | 00:39 | So the first tip I want to show you is
that you can type in an eBay item number
| | 00:43 | into any of the search boxes on eBay,
so I'm going to go ahead and do that now.
| | 00:48 | A friend told me about this eBay
listing, and I wanted to take a look at it.
| | 00:51 | All I've to do is type the number directly
into the search box and click Search, and voila!
| | 00:58 | There comes the listing.
| | 00:59 | This is for an American silver coin.
| | 01:02 | So if someone tells you about an item,
you just say, hey, what's the item number?
| | 01:05 | And that item number is always going to
be found over here on the right-hand side.
| | 01:09 | You can also go back to the homepage
and do what's called an Advanced Search.
| | 01:14 | Advanced Search is this little link
right here, go ahead and click it and then
| | 01:19 | you'll see a page with the
bunch of different search options.
| | 01:22 | The very, very first thing you
see is the Find Items option.
| | 01:26 | So I'm going to go ahead and type in
some keywords here, and I'm going to look
| | 01:30 | up some specific keyword.
| | 01:31 | So first of all I'm interested in
a watch, I want to find a watch.
| | 01:35 | Secondly, there are other options here,
such as words we can Exclude, so if we
| | 01:39 | want to take words out of
the search, we can do that.
| | 01:42 | You have Category options here as well and
I'm going to go ahead and search All Categories.
| | 01:47 | You can automatically save this search
and there's a whole bunch of different
| | 01:50 | information here that you can check
in order to do things like searching
| | 01:54 | Titles and Descriptions or even just
Completed Listings that's the ended listings on eBay.
| | 01:59 | I'm going to go ahead and limit my
search to a specific price range.
| | 02:02 | I want to search for watches under $
25 and I want to go down and look for
| | 02:08 | specific sellers, so I'm going to search
just listings under borntodeal, now you
| | 02:12 | may remember borntodeal is my user ID.
| | 02:15 | You can go ahead and play around
with all these other search tools and
| | 02:18 | search options, but I'm going to go
ahead and limit my search to just items
| | 02:22 | that I'm selling for $0-$25.
| | 02:25 | Now if someone called me and say hey, I
want to learn more about your items and
| | 02:28 | I'm interested in watches,
what do you have that's under $25?
| | 02:31 | That's one way that I could quickly
show a list to that person and I could
| | 02:35 | either send them a link to this search or
I could tell them about a specific watch.
| | 02:40 | That's a quick and easy way to do it.
| | 02:41 | But there are also additional stuff you
can do with the Advanced Search, if you
| | 02:45 | go back to here and you click on
Advanced, you'll see on the left hand side you
| | 02:50 | can search on items for eBay Motors.
| | 02:53 | We can also search By a specific seller,
so just like I searched earlier for
| | 02:58 | borntodeal, you could just look up
all of the items for a specific User ID.
| | 03:03 | You can search items that have been bid
on by specific bidders that could be a
| | 03:06 | handy tool to see what your
neighbors might be buying on eBay.
| | 03:10 | that might be a great way to find out.
| | 03:12 | And you can limit that search to
items where that person was just the high
| | 03:16 | bidder or where they have
purchased things in the past month.
| | 03:19 | Or you can look up item number, just
like we did earlier which we were able to
| | 03:22 | do by putting in the Search box.
| | 03:24 | Or we can search only eBay Stores.
| | 03:27 | that's another search option, and
we can Find Stores by their name.
| | 03:30 | So if someone says, yeah, I've a Store
under certain name, you know, I want to
| | 03:33 | go ahead and type in that, I can go
ahead and find that specific store name and
| | 03:38 | you can look them up.
| | 03:39 | You see, that's my Store Kindlecause.
| | 03:42 | There's other options too, such as
Finding member, Contact Information or
| | 03:45 | Finding a member, you can
go ahead and do that here.
| | 03:47 | If you have a trade with another user
on eBay, you can go ahead and type in
| | 03:51 | their user ID, and that's a great way
to get a hold of people, if you want to.
| | 03:55 | Now I'm going to show you one more
little trick, and we've all heard the term
| | 03:58 | brooch, which is a piece
of jewelry that you wear.
| | 04:00 | And if you spell it correctly, you
can go ahead and find a lot of brooches
| | 04:04 | on eBay, like almost 200,000, but this
misspellings that I was telling you about earlier.
| | 04:09 | If you look up keywords that you think
would potentially be misspelled versions
| | 04:14 | of a correctly spelled word,
you can go ahead and type them in.
| | 04:17 | Now I just typed in the word
broach and I've got a lot of listings.
| | 04:20 | But what if I type in the word antique
broach, look at this, I will be able to
| | 04:25 | find people who have misspelled the
word broach, and find some interesting
| | 04:30 | bargains here for $3, I'm finding it
very interesting antique broach, and I
| | 04:35 | think it's pretty cool.
| | 04:36 | And I'm actually going to go ahead and
take a look at this, I might consider
| | 04:39 | buying it, it's a really neat piece.
| | 04:41 | Now if you scroll through the results
here, you can see a lot of interesting
| | 04:44 | pieces and you have to be careful
though, because you'll also find people who
| | 04:48 | are listing items with the word
antique and it's not actually antique.
| | 04:53 | I can tell by looking at this, this is
a reproduction, and I think the word ST
| | 04:57 | probably means style, which isn't
really an honest way to be listing stuff.
| | 05:01 | you need to be careful about stuff like that.
| | 05:03 | But you look at some of these broaches and
you look at these pieces and you'll say wow!
| | 05:07 | This misspelled word actually may
create an opportunity for me to buy something
| | 05:11 | that's worth a lot of money and I
can turn around and resell on eBay.
| | 05:15 | I'm going to scroll through a few more
of these listings and take a look at them.
| | 05:18 | There is a lot of interesting pieces here
that I'm finding with my Special Search.
| | 05:23 | And I might be able to pick up a few
bargains like this silver broach here for
| | 05:27 | $10.50, I can probably turn around and
sell it back on eBay for maybe $50 or
| | 05:31 | $100, you never know.
| | 05:32 | So this is a great way to take
advantage of the Advanced Search options and
| | 05:38 | we've got a taste of advanced searches
now, and you'll have to do some of these
| | 05:41 | on your own to really master the
process of using Advanced search techniques.
| | 05:46 | Take some time to challenge yourself to
find some items that might interest you.
| | 05:50 | Do you want to buy a new car for example,
or maybe you just need to find a piece
| | 05:54 | of mom's favorite china pattern that
was accidentally broken, did you break it?
| | 05:59 | Well, you can go and replace it on eBay.
| | 06:01 | Whatever it is that you're seeking,
you'll learn how to explore the
| | 06:04 | competitive eBay marketplace and
discover what's out there, how it's priced,
| | 06:09 | and as a seller, learn how to best
present your items to buyers who are
| | 06:13 | looking for what you're selling.
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| Browsing categories| 00:00 | As an eBay seller you may wish to learn
how to browse eBay's various categories,
| | 00:04 | specifically categories for the
merchandise that interest you, so that you can
| | 00:09 | find items that may be poorly listed
and pick up some bargains along the way
| | 00:13 | that you can turn around and resell on
eBay, or you might just find out more
| | 00:17 | about the categories in general and
what's in them before you decide to sell
| | 00:20 | something in those categories.
| | 00:22 | From the eBay home page you'll see a
set of categories here on the left-hand
| | 00:27 | side, these are the most popular
categories that you'll see here, these are
| | 00:30 | the ones that people go to the most, or you
can click over here and see All the Categories.
| | 00:35 | The ones you see that popped up over
here on the right-hand side are called top
| | 00:39 | level categories, and like branches you
have on a tree, the top level categories
| | 00:44 | are the main branches of categories
that people go to, and I'm interested in
| | 00:49 | looking at the Musical Instruments.
| | 00:50 | And in fact, I want to look at
Gibson Guitars, so I click on the Musical
| | 00:54 | Instruments category, this is called Browsing.
| | 00:56 | Unlike typing in a keyword search,
browsing allows you to find things without
| | 01:01 | necessarily searching a keyword.
| | 01:03 | There are additional filters here on
the left that allows you to continue to
| | 01:07 | Browse down, we call this drilling down,
that's the term I use for that, where
| | 01:11 | you can click on Browse by Guitar and then
something specific, such as Electric Guitars.
| | 01:17 | There are 35,987 in this particular
search, you may recall in a prior movie
| | 01:23 | we talked about the Related Searches you can
see at the top here, if you want to click on them.
| | 01:27 | You also have the ability to filter by
Auctions Only or Buy It Now listings.
| | 01:32 | So if you want to bid or
buy it now, you can do that.
| | 01:35 | And you have the ability to change the
way that these listings are Sorted, just
| | 01:40 | as we did in a prior movie for basic search.
| | 01:42 | In this case I am going to go ahead
and look at items that are nearest to me
| | 01:45 | first, so that I can perhaps buy this
Gibson Guitar and pick it up in person, so
| | 01:50 | I might be interested in doing that.
| | 01:52 | Before I get to Gibson, because I am
looking at all the Guitars right now, I can
| | 01:57 | either click on this related search to
get right to Gibson, or I could select
| | 02:01 | down here Gibson in the Brands are 1,
692 it said, and it was right, then I can
| | 02:06 | go and Browse through these Guitars.
| | 02:09 | Now we've talked about bargain
hunting, when you are bargain hunting in a
| | 02:12 | category you may find things that are
miscategorized, like this item here isn't
| | 02:16 | a Guitar and you might find something
that's not selling well, but may be it's a
| | 02:20 | bargain you would like to pick up.
| | 02:22 | You'll get a better understanding of
this as you look through, but you'll see a
| | 02:25 | lot of miscategorized items or items
with misspelled titles that you can use to
| | 02:29 | pick up and purchase a
bargain when you're on there.
| | 02:32 | On the left hand inside there are
bunch of different filters that you can use
| | 02:36 | such as limiting the Price or looking
up items by, in this case for Guitars
| | 02:40 | Right or Left-Handed, String
Configuration, Country of Manufacture, and many
| | 02:44 | other attributes that you can look at there.
| | 02:47 | Browsing categories is easy and a
great way to hunt for those bargains as a
| | 02:51 | seller when you're seeking sources of
supply for buying items that you can turn
| | 02:56 | around and sell for a
quick and significant profit.
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| Organizing favorites| 00:00 | Saving information for later
use can be helpful as a seller.
| | 00:03 | Sometimes you'll want to be notified
when items similar to what you're selling
| | 00:07 | are also listed on eBay, so you can
monitor prices and your competition.
| | 00:12 | you keep a little eye on them.
| | 00:15 | We're going to organize a few
searches and seller, so that you can see how
| | 00:19 | to track what's going on and stay
current on the marketplace with less work
| | 00:23 | and more automation.
| | 00:24 | First of all I want to show you My eBay
for the first time, over here you'll see
| | 00:29 | My eBay, which is a place where you
can organize all your information on eBay
| | 00:34 | and you'll be able to click in here into
My eBay, and you come to a landing page
| | 00:37 | which is here we'll talk in more
depth about My eBay a little later.
| | 00:41 | There's a section called Lists and in
your List you have All your Lists, you
| | 00:46 | have Watch List items that you're
watching, Saved searches and Saved sellers.
| | 00:51 | So let go ahead and show you how this
works, if I go and I pull up an item, we
| | 00:54 | looked at a coin earlier, I'll go
ahead and pull that coin up again.
| | 00:59 | If we're signed into the eBay site,
you'll be able to look at this coin and if
| | 01:04 | you're interested in monitoring the
coin or just keeping the information for
| | 01:07 | later use, you can use this link over
here which is called Add to Watch list, so
| | 01:13 | if I click on Add to Watch list,
you'll see a blue bar come here, and it will
| | 01:17 | say its Added to your Watch list.
| | 01:19 | Now I can immediately go to my Watch
list by clicking this link right here, or I
| | 01:24 | can go to My eBay, and I can go ahead
and look at all the items I'm watching.
| | 01:28 | Now if I scroll down to my Lists again,
you can see my Watch List & my Other Lists.
| | 01:34 | The Watch List allows you to see
items that you've bookmarked, essentially
| | 01:37 | you've kept them in your virtual filing
cabinet here for later review, you can
| | 01:41 | see All the items you're watching or
you can see Active items, obviously, the
| | 01:45 | two items that I've bookmarked are
both Active still and if they have Ended,
| | 01:48 | they'll go under this section over
here, if they've actually completed.
| | 01:52 | You also have the ability to Save
some searches, so if you look over here,
| | 01:55 | you'll see I have some Saved
Searches that I've Saved earlier.
| | 01:59 | I have Save some Searches for BMW 5-
Series automobiles and you may recall when
| | 02:04 | we were searching for the Nikon camera
I saved that search and also a specific
| | 02:09 | model of Dolce & Gabbana I wear.
| | 02:12 | Now if I click on one of my Saved
searches, I will immediately go to a search
| | 02:16 | on eBay for that item.
| | 02:17 | Now eBay will automatically Email you on
a regular basis for this Saved Searches.
| | 02:22 | So, if you save a search, you'll get a
regular Email saying, hey, these items
| | 02:26 | have arrived in the wrong eBay.
| | 02:28 | If you wanted to search for something
in particular, let's say you wanted to
| | 02:31 | find an iPad charger, since iPads are
pretty darn popular right now, you would
| | 02:36 | click Go and you would be able to
see a list of all the iPad chargers.
| | 02:40 | If I wanted to save this search for a
later date, I would click on the Save
| | 02:44 | Search option and eBay would then
quickly Save this information, Email me
| | 02:49 | everyday when these items on eBay, and
of course, I am going to get this huge
| | 02:53 | Email with thousands of items,
because I have all of these search results.
| | 02:57 | But basically if you have a smaller
search, something more specific like the
| | 03:01 | Gibson Guitar we were looking for,
you'll be able to bookmark it and eBay will
| | 03:04 | notify you on a daily basis.
| | 03:06 | Here you'll see the iPad charger
saved in our Saved Searches, and if I were
| | 03:11 | to click on that, I would immediately go to
the iPad Charger's search that I had earlier.
| | 03:16 | Now I am going to step back and take a
look again, and this time I can Edit my
| | 03:20 | search, so if I wanted to Edit my search,
I can go ahead and change it, and then
| | 03:24 | Save changes to my search.
| | 03:26 | So lets say I wanted to find iPad
chargers, but I only wanted to find specific
| | 03:30 | Prices, let's say from $0-$20, I can
go ahead and make a change to my search
| | 03:36 | and then Save it again.
| | 03:38 | So once I do that, I'll go ahead and
Replace the existing iPad charger search
| | 03:43 | and eBay will still Email me
the information on a daily basis.
| | 03:47 | Once I do that I can go back here with
this Quick Link and go back to My eBay
| | 03:51 | and see the Saved Search, and once
again, that now has a filter here for only
| | 03:56 | items that are less then $20
| | 03:59 | You can do other things too, like pull
down this option here which allows you to
| | 04:03 | Delete the search, Edit your Email
options, you can go ahead and turn off the
| | 04:07 | Email notification if you want, and
that way you can just go into My eBay and
| | 04:11 | click it if you want to search for those items.
| | 04:13 | You can Add a note here, which is My
sister Mariam is looking for one of these,
| | 04:21 | and then I can go ahead and Save that.
| | 04:23 | You also can go ahead and Add it to a
list, so if you have a list of things that
| | 04:28 | you're interested in managing, you can
say Gifts for Mariam, you can make it
| | 04:34 | part of your Wish List here, and you
can go ahead and make up a special list
| | 04:38 | that would just be for somebody
special in your life, like my sister, if I am
| | 04:41 | looking for things for her.
| | 04:44 | So this is how you organize these
searches and you'll see the note there that I
| | 04:48 | added or I can go ahead and just
Delete that search from the Bookmarks there.
| | 04:53 | Now let's talk a little bit about
looking up sellers, so if I wanted to look up
| | 04:57 | a specific seller and Bookmark them,
I could go to Advanced Search and if
| | 05:01 | somebody is giving me their user ID
and saying, hey, go check out my items on
| | 05:05 | eBay, I might say, what's your
Email or what's your user ID?
| | 05:08 | I can click on Find member in Advanced
search and put in their user ID or their Email.
| | 05:13 | Now Uncle Griff, which is Jim Griffith, he
was the first Customer Service Rep for eBay.
| | 05:19 | He is somebody who's a friend of mine
and I've worked with him before on eBay
| | 05:22 | University, and I am going to go ahead
and look up his user ID on eBay and I am
| | 05:27 | going to Search for it.
| | 05:28 | You'll see uncle_griff here, and you'll be
able to see that he has been on eBay, wow!
| | 05:32 | 15 years and 4 months.
| | 05:33 | He has got his own eBay Store.
| | 05:36 | I can go ahead and take a look at Uncle
Griff's items, if I want to go into his
| | 05:39 | Store, I can see his items, and voila!
| | 05:42 | He's got some pretty need items on
here, and I can go ahead and look at one
| | 05:45 | of his items, and while I'm looking
at a listing of an eBay Seller, you'll
| | 05:49 | always see the Seller information
here on the right hand side and I can go
| | 05:53 | ahead and Save this seller.
| | 05:54 | So if I click save this seller, it will
save the information to my Favorites to
| | 06:00 | my Bookmarks, in other words.
| | 06:01 | I can go ahead and Save that seller
and they will go into My eBay, under my
| | 06:06 | Lists, under my Saved sellers.
| | 06:09 | You'll see here, Marsha Collier,
who is also a friend of mine.
| | 06:11 | Marsha is the author of all of the
eBay for dummies books and then you'll see
| | 06:15 | Uncle Griff now Saved
here on my Favorite Sellers.
| | 06:18 | By Saving Searches and Favorite Sellers
or perhaps Competitive Sellers, you'll
| | 06:23 | sharpen your knowledge of the eBay marketplace.
| | 06:26 | The theory and knowledge you've
accumulated thus far in this course will become
| | 06:30 | much more clear, as we get into the
actual listing in selling process.
| | 06:34 | And as you become a seasoned eBay Seller,
you're going to be making a lot of money.
| | 06:38 | Have faith, all this hard work
will pay off shortly, I promise.
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| Searching through completed items| 00:00 | Among your most important research
tasks when selling on eBay is always being
| | 00:04 | competitive in terms of price and
understanding what keywords other sellers are
| | 00:09 | using when making their listings.
| | 00:11 | Additionally, reviewing completed
listings that are substantially similar to
| | 00:15 | your merchandise, will help you see
what other sellers offer by way of terms
| | 00:19 | and conditions, item photographs,
describing their items, shipping and handling
| | 00:24 | and returns policies.
| | 00:26 | We'll walk through
researching completed items now.
| | 00:29 | This is virtually the same as basic or
advanced search, and we're going to go
| | 00:33 | ahead and look up that same camera I
had that Nikon d80 and this time I am just
| | 00:38 | going to look up camera with the
additional word body, because I am only
| | 00:41 | interested in the camera bodies, and
you may recall drilling down on the
| | 00:45 | left-hand side just to look for Digital
Cameras, because I am only interested in
| | 00:49 | the camera bodies themselves,
and not all the extra accessories.
| | 00:53 | You'll then see these search
results in active listings.
| | 00:56 | Now these are the listings that are currently
actively offered on eBay that have not yet sold.
| | 01:01 | In terms of getting actual comparable
pricing, you need to look at completed
| | 01:05 | listings, because just like as if
you're going to be selling a house, you want
| | 01:08 | to know where the comps were, or
the sold houses in your neighborhood.
| | 01:12 | Well, in the eBay neighborhood, you
want to know what the sold listings look
| | 01:15 | like, so what we're going to do is
scroll down the page a little bit, and on the
| | 01:19 | left-hand side you'll see
the Completed Listings option.
| | 01:23 | Here, we'll check this box and you'll
see something different, you'll see color,
| | 01:27 | anytime you see a green price,
that means that item has Sold.
| | 01:32 | Anytime you see a red price that
means that the item has not sold.
| | 01:36 | So just as you can see in the regular
searches, you can filter Auctions only or
| | 01:41 | Buy it Now, and you can make a
comparison between Auctions and Buy it Now to see
| | 01:45 | how the prices may differ
between the two formats.
| | 01:48 | You can also look over here and
see what the comparable items are.
| | 01:51 | In this case this D90, you'll see here
that it has an accessory battery, sold
| | 01:56 | for a lot more than the average, and I
think that's probably because it's not
| | 02:00 | really a comparable to the
body that I'm looking for.
| | 02:02 | But you'll see here that $500,
somewhere between $400 and $500 is about the
| | 02:07 | average price for the camera body.
| | 02:09 | So if I go purchase one on eBay, I
want to see what the actual selling
| | 02:13 | prices are, and if you can get an average,
you can see around here what the averages are.
| | 02:18 | So if I was a consumer, I'd be buying
one at about somewhere between $369 and
| | 02:22 | $500, or if I am the seller, I'd
probably start my prize at a price of around
| | 02:28 | $500 or so, because that's really the
kind of the sweet spot I can see here.
| | 02:33 | You can see which items didn't sell and
what your price threshold should be in
| | 02:36 | terms of selling at a reasonable
price that's going to get the items sold.
| | 02:41 | You can also compare keywords, now if
you wanted to look at an item that sold
| | 02:45 | for a good price, you can click on that
listing, and you can take a peek of the
| | 02:49 | keywords that the seller used.
| | 02:51 | Be sure you don't copy descriptions
from another eBay listing, but you can
| | 02:55 | certainly copy the keywords from the
title of another listing, because keywords
| | 02:59 | in the titles are fine, they are open
games so to speak, and you can see what
| | 03:03 | photographs the person took.
| | 03:04 | Now as a seller I actually feel that
one photograph of the camera really isn't
| | 03:08 | enough, this seller kind of proved me
wrong, because he sold it for a good high
| | 03:11 | price, but I like to give lots of
photos, especially if something's cosmetic
| | 03:16 | like a camera, so people can see all
the different views of that camera body if
| | 03:20 | I am going to sell it.
| | 03:22 | You can also see the terms and conditions
and the information about the listing here.
| | 03:26 | This seller is using a catalog from eBay,
eBay has catalog systems which pulls
| | 03:31 | a predescribed information about an
item and they use their catalog information
| | 03:35 | at eBay stores about this camera, and
they also added a little bit of custom
| | 03:39 | text here, contact me if shipping is
necessary, and you can see that information there.
| | 03:43 | And then if you scroll back up, you can
see Shipping and payment information as well.
| | 03:47 | This seller offers Local Pickup, they
also have a little indication here as to
| | 03:52 | what countries and places they'll ship
to, if they only allow Local Pickup or
| | 03:56 | Shipping to the United States,
they'll indicate that there.
| | 03:59 | If they ship internationally,
they'll also indicate that there.
| | 04:02 | This seller offers no returns on
the item, and they also accept PayPal.
| | 04:07 | As a seller, I always offer returns and
I usually accept all methods of payment
| | 04:11 | that are permitted on eBay, including PayPal.
| | 04:14 | I hope by now you're getting a solid
foundation for research on eBay, completed
| | 04:18 | items are the comparable
sales or in some cases, non sales.
| | 04:22 | that will help you set realistic price
points and move the items that you're
| | 04:26 | interested in selling on the eBay website.
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| Filtering searches| 00:00 | Now that you've mastered
various searches, you can filter them.
| | 00:04 | The reason to use eBay's
filtering tools becomes obvious now.
| | 00:07 | There is a whole lot of stuff on eBay
and I've touched on the Filter tools a
| | 00:11 | little bit in some of the prior movies.
| | 00:14 | Finding exactly what you're looking for
on a system that generally has a ton of
| | 00:17 | stuff for every category can
be daunting without filters.
| | 00:21 | Perhaps you want to focus on items close
to you, or items within a certain price
| | 00:26 | range, or even focus on
items from specific countries.
| | 00:30 | There are so many ways to filter and
then focus your search to bring a target
| | 00:34 | to a fewer set of results and find exactly
what you're looking for when doing price research.
| | 00:39 | So let's go ahead and look for something.
| | 00:41 | I'm going to look up Judith Lieber
handbag and we use the singular, because
| | 00:45 | we're looking for a handbag in the titles.
| | 00:48 | Now these are really high end handbags,
very expensive and actually when I was
| | 00:52 | in Las Vegas, I would see these for
sale for hundreds and thousands of dollars
| | 00:56 | in the stores there was very expensive.
| | 00:58 | So you may recall in a prior movie,
we talked about how you can use these
| | 01:02 | filters which are Auctions only, or
Buy It Now that's one of the filters.
| | 01:07 | And we also had Related Searches and
these are also considered filters as well,
| | 01:11 | but on the left-hand side there is all
kinds of different filters we can use.
| | 01:16 | For the handbags category we can filter
by Style, Color, and here is Condition.
| | 01:22 | So if we want to look for Used items
we can filter by Used or New and you see
| | 01:27 | here, some sellers didn't
specify if they're used or new.
| | 01:30 | You might actually want to look at
these items, because you can see if the
| | 01:34 | seller hasn't taken the time to list an
item with new or used condition you may
| | 01:39 | also find that seller has made
other errors in their listing.
| | 01:41 | You might be able to
find a great little bargain.
| | 01:44 | You can also filter by price.
| | 01:46 | So I'm going to go ahead and take off
Condition as a filter and we'll scroll
| | 01:49 | down through some of the other options
here such as Price between 0 and let's
| | 01:54 | say a $1000 looking for purses
from Judith Lieber under a thousand.
| | 01:58 | There are still quite a few
results there under a $1000.
| | 02:01 | So it's rather popular, yet
expensive handbags that you can see there.
| | 02:07 | And then there are other filters here
for things like Material, we've already
| | 02:11 | search by Brand we don't need to do that.
| | 02:14 | Then you can also specify things
like Top-rated Sellers, eBay has a
| | 02:17 | top-rated seller program.
| | 02:19 | Sellers who have achieved the absolute
top-level of sales practices on eBay in
| | 02:24 | terms of feedback and the quality of
their listing, so you can sort just out the
| | 02:29 | 137 listings for top-rated sellers.
| | 02:32 | That's a great way to find the really
best of the best sellers that are on there.
| | 02:35 | I'm going to go ahead and
deselect that and we'll keep filtering on
| | 02:39 | different ways as well.
| | 02:41 | And let's look at some of the other filters
that are here we have a thing called Show only.
| | 02:45 | Now some sellers offer faster
shipping, some sellers offer Returns which
| | 02:49 | is important to me. I like returns.
| | 02:51 | I like to be able to return something
if I didn't necessarily get what I wanted
| | 02:55 | and then also Free shipping, we've also
talked about Completed listings before.
| | 03:00 | You can click Choose more and you'll
see a whole matrix of different filter
| | 03:04 | options that you can use in
the show only screen preferences.
| | 03:08 | You can select for different countries,
formats, distance, and so forth this is
| | 03:13 | a way to set some specific preferences.
| | 03:16 | We can also look for sellers that are
only in the US, or we can look for sellers
| | 03:20 | that sell worldwide.
| | 03:21 | So maybe only one limit our searches to
people selling in United States we can do that.
| | 03:27 | We can click over here and change the Distance.
| | 03:29 | So if we want to find sellers who are
within a 1000 miles of our zip code, or
| | 03:35 | let's say 200 miles whatever we can do
that too and we can narrow the search
| | 03:39 | results maybe we need it quickly and
we want to ship it from somewhere where
| | 03:42 | it's going to get to my
location very, very fast.
| | 03:45 | We're going to scroll down a little
bit more and look at this option which is
| | 03:48 | Customize preferences.
| | 03:50 | So within the actual searches we
filtered, but we also can customize these
| | 03:55 | preferences here and we can save those
customized preferences, so that every
| | 03:59 | time that we search and filter, it will
always use the same preferences as well.
| | 04:04 | If you ever make a mistake, or you do
something that you didn't want to do there
| | 04:07 | is a thing called the Restore defaults
option that allows you to kind of set
| | 04:11 | things back the way they were.
| | 04:12 | So that you'll go back to the way
that you originally they were when you
| | 04:15 | first registered on eBay.
| | 04:17 | Then there is a one more feature that
I think is interesting and over here on
| | 04:21 | the very bottom we have the
ability to see Matching eBay Stores.
| | 04:25 | Now eBay Stores are the virtual
storefronts that sellers have where they
| | 04:29 | offer items for sale and we can say
that we want to see one of these top
| | 04:34 | sellers, or we can click here and
See all matching eBay Stores that are
| | 04:38 | selling Judith Lieber purses.
| | 04:40 | eBay stores offer fixed price listings
and you can see all the different stores
| | 04:43 | that offer Judith Lieber items.
| | 04:45 | I actually know a couple of these shops
and if I was interesting in picking up a
| | 04:49 | Judith Lieber handbag as a gift for
someone special I can click on one of the
| | 04:53 | sellers, that I recognized and that
would be a quick and easy way to do business
| | 04:56 | with somebody that I really trust.
| | 04:59 | I'd like to walk you through now doing
a search and filtering procedure to show
| | 05:03 | you the essential nature of this
filtering when you're doing searches on eBay.
| | 05:07 | I'm looking for a cut glass vase as a
gift for a very close friend of mine and
| | 05:11 | I want to find something that I can
get fast, because there is a birthday
| | 05:14 | coming up and it's fast approaching and
I need to find something I can purchase
| | 05:18 | and get on eBay quickly.
| | 05:20 | So I'll type in the search cut glass
vase and I'll go ahead and click Search.
| | 05:25 | There is way too many results here are 1,267.
| | 05:29 | So what I want to do is narrow it
down a bit I want to find only vintage so
| | 05:33 | Used, of course that means
it's not a brand-new one.
| | 05:36 | I have a budget so I can only spend
up to a $100 so I'm going to filter the
| | 05:40 | Price and I want to buy from Top-rated sellers.
| | 05:43 | So sellers who have a really good
reputation on eBay are the ones I'm interested
| | 05:46 | in doing business with so.
| | 05:48 | I'll filter by top-rated sellers.
| | 05:50 | And I have to buy it right away I
don't have time for an Auction so I'll
| | 05:53 | filter by Buy It Now only.
| | 05:55 | Now it's brought my results way down
and there are some sellers here that offer
| | 06:00 | Expedited shipping, and Returns
procedures and stuff like that so I could
| | 06:04 | filter there as well.
| | 06:05 | But since I'm in a rush, I'm
going to go ahead and click US Only.
| | 06:08 | If a seller doesn't offer returns it
doesn't necessarily dissuade me, because
| | 06:12 | it is an antique site and I probably
going to be giving this gift I won't be
| | 06:16 | seeing it back again.
| | 06:17 | Then I want to Customize the
Distance here so that I can get something
| | 06:21 | really, really quickly.
| | 06:22 | I'll go ahead and put in my zip code and
say I'm only looking for items that are
| | 06:26 | within a couple of hundred miles.
| | 06:27 | That way when it's shipped
out it arrives very fast.
| | 06:31 | So I found three choices with my
filtering, and I was able to find
| | 06:34 | something that I thought was very
interesting which is this Decorative
| | 06:37 | Small Cut Glass Vase.
| | 06:39 | I can then go ahead and click on the
listing and purchase it right away, because
| | 06:42 | it is a Buy It Now offered
by a Top-rated seller on eBay.
| | 06:46 | If you want to Clear your preferences
you can go ahead and click this button
| | 06:49 | here and that will quickly clear all the
preferences that you've made there as well.
| | 06:53 | Do you see the value of it all?
| | 06:54 | It's true that you can see the most
basic search results on eBay and for
| | 06:59 | anything that has a small amount of
inventory on eBay that works just fine.
| | 07:02 | As you get into the more popular
categories which may have hundreds, or
| | 07:06 | thousands of listings the ability to
filter search results will greatly enhance
| | 07:11 | your presales research.
| | 07:13 | I know you've been very patient with
this entire process and learning how to
| | 07:17 | get prepared to sell and now we're
going to get into the mechanics of making eBay listings.
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|
|
4. Selling BasicsReviewing the competition| 00:00 | There is going to be a lot of competition for
most of the items that you will sell on eBay.
| | 00:05 | It's helpful to separate the real competition
from the non-players in the online sales game.
| | 00:11 | Let's take a moment to review some of
the basic tips and tricks for identifying
| | 00:16 | your competition and making good
decisions when you're selling on eBay.
| | 00:20 | The first thing I want to talk
about is authentic and grading services.
| | 00:25 | When you're selling items
that someone might go, hey!
| | 00:27 | I wonder if this is real or
could it be a reproduction?
| | 00:31 | Well, first of all, you're not allowed
to sell fake items on eBay, because that
| | 00:35 | would not be allowed, it's
actually against eBay policy.
| | 00:38 | So what you would want to do is make
sure that your buyers feel 100% confident
| | 00:41 | that what they're purchasing from
you is a real and genuine article.
| | 00:46 | So you can use a grading service and
these grading companies are well reputed
| | 00:50 | companies that are actually listed on the eBay
website, you can find them in the Help System.
| | 00:56 | You can go through and use grading services
for things like when I sell coins for example.
| | 01:00 | I use grading services such as NGC or PCGS.
| | 01:04 | If you're selling comics, you can use
CGC grading, that's a company that grades
| | 01:08 | comic books, and for jewelry, you
might want to consider using IGI, there's a
| | 01:13 | lot of different grading services for
different industries, and depending on
| | 01:17 | what you're selling, you will look at
the different kinds of grading services
| | 01:20 | and consider using them
when you're making a listing.
| | 01:23 | It may take a little bit of time to get
an item graded, like it takes about six
| | 01:27 | weeks for me to get a coin graded,
because there is a big backlog of coins to be
| | 01:31 | graded at PCGS or NGC.
| | 01:34 | So it takes a little bit of time for
them to go ahead and do the grading.
| | 01:38 | Let's go ahead and talk about misspellings.
| | 01:40 | Now, when you're looking at your
competition, a lot of competitors will make
| | 01:44 | errors, and these errors work to your
advantage, we've talked a little bit about
| | 01:48 | it in a prior movie how you can pick
up bargains, and then resell for a big
| | 01:52 | profit when you're finding
items with misspelled title.
| | 01:55 | So keywords in the title are very
important, and here's an example of a search
| | 02:00 | that I did for the word diamond, which
is misspelled here, Dimond, and I found
| | 02:06 | quite a few listings with
the misspelling of diamond.
| | 02:08 | I think in some cases sellers are
putting the word diamond, this spelling,
| | 02:12 | because it's not a genuine diamond,
but in many cases folks are just making
| | 02:16 | errors and when you look through the
listings, you will see that some genuine
| | 02:20 | diamond jewelry is listed with the
misspellings, and these items have no bids.
| | 02:25 | In many cases, you'll find that real
gold and diamond jewelry is misidentified
| | 02:30 | on the eBay's site, and you can pick
those up for a real bargain and turn
| | 02:34 | around and resell them.
| | 02:35 | So that's another way to evaluate your
competition and see how people are making
| | 02:39 | errors in their listings.
| | 02:41 | Let's take a look at the next thing I'd
like to talk about which is good policies.
| | 02:46 | Good policies aren't just
specifically one thing or another thing.
| | 02:50 | good policies are an attitude,
an attitude towards your customer.
| | 02:54 | In this listing, you can see that
this particular listing offers an
| | 02:58 | unconditional no risk money back
guarantee, and if you're not completely
| | 03:02 | delighted, you can return that item with no
questions asked within seven days of receipt.
| | 03:06 | Now, I've seen listings on eBay where
the seller goes, you can't return this and
| | 03:12 | only if there is a gross
misrepresentation may you return the item.
| | 03:15 | I mean you see these very negative
listings, and you wonder how those people
| | 03:19 | expect to sell anything at all, and
it's very good to treat your customer with
| | 03:23 | respect and give them a terrific
returns policy, so they feel confident that
| | 03:28 | they're buying from someone who
is legitimate, and a great seller.
| | 03:32 | Let's talk about overnight shipping.
| | 03:34 | Sometimes you need something quickly
and consumers like to be able to get stuff
| | 03:38 | fast, especially
essential items such as car parts.
| | 03:42 | If you're selling something that's a
luxury item that the buyer doesn't need
| | 03:46 | right away, there is not really a need
to offer overnight shipping unless you're
| | 03:49 | at Christmas time maybe, when gifts
are being given and people want to buy
| | 03:53 | things at the last minute.
| | 03:54 | But, for essential parts and things
like that for cars or parts for other
| | 03:59 | mechanical items or things that are
core business needs, or things of that
| | 04:03 | nature, you can offer overnight
shipping to your customer and these overnight
| | 04:08 | shipping services make it easier to
sell more merchandise, because you'll be
| | 04:12 | able to tap into that consumer
that's got an emergency need.
| | 04:16 | So let's take a look at this listing
where this seller has not only offered an
| | 04:20 | economy shipping option, but is also
offering one day shipping which allows you
| | 04:24 | to get it the next day.
| | 04:25 | Well, that's great for
someone who needs it right away.
| | 04:28 | They will pay a little bit more, $30
more, and they can get it instantly.
| | 04:31 | Then, the other option is Local Pickup.
| | 04:33 | So let's say I'm in the area, and
I'm actually in Glendale, California,
| | 04:37 | you'll see that this seller is in
Glendale near my home in Burbank, and I can
| | 04:41 | go pick that headlight up.
| | 04:43 | I don't need to even wait for
shipping because they offer local pickup.
| | 04:46 | Offering local pickup really is a
great customer service tool and if
| | 04:50 | you're willing to do it, you'll tap into even
more buyers who can purchase your merchandise.
| | 04:55 | So let's take a look at same day shipping.
| | 04:58 | Now, this is one step forward of
expedited shipping, so not only can you get it
| | 05:03 | really, really fast, let's say with
overnight shipping, but you can also have
| | 05:06 | the option of same day shipping.
| | 05:08 | If you tell someone, hey!
| | 05:09 | If you buy it today, I'll ship it today.
| | 05:12 | That's a great, great plus, especially
in this case where you see my keyboard
| | 05:16 | went out of my computer and I needed
this keyboard right away, this particular
| | 05:20 | seller offers free
expedited shipping the same day.
| | 05:24 | So since I am in Burbank and this
seller is in Los Angeles, effectively, I will
| | 05:28 | get it the next day at no cost,
there's no charge for next day shipping,
| | 05:33 | because in my community, if somebody ships a
package to me in LA, I'll get it the next day.
| | 05:38 | So that's a great plus for your buyers
and offering the same-day shipping is a
| | 05:43 | great selling tool and it will
help improve your sales tremendously.
| | 05:48 | So let's look at Local Pickup and we
talked about Local Pickup just a second ago
| | 05:52 | but let's take it one step further.
| | 05:53 | Let's say you have a piece of big equipment.
| | 05:56 | I have a hotel and I actually purchased
a Manitowoc Ice Machine recently and in
| | 06:01 | order to purchase that ice machine, I
needed a seller who was close to me,
| | 06:06 | because I didn't want to pay an arm
and a leg for freight, because freight
| | 06:09 | across the country might be almost as
much as the icemaker, but in fact, freight
| | 06:13 | just across town isn't really that expensive.
| | 06:16 | I could actually hire a truck for
few $100, and I could have the ice
| | 06:18 | machine right away.
| | 06:20 | So what I did was I put in a search
in eBay for any of these Manitowoc Ice
| | 06:24 | Machines that were within my
community, 75 miles of my ZIP code.
| | 06:29 | That's a great way to go ahead and as
a seller, offer your buyer a fast and
| | 06:34 | efficient way to get their item and
allow them to just pick it up from you or if
| | 06:38 | they wanted to go ahead and have it
trucked over or use a delivery service, it
| | 06:43 | wouldn't be that expensive for them to
do that, and when you're offering Local
| | 06:46 | Pickup that the buyer can choose, who
gets to pick up the item instead of using
| | 06:50 | your freight company.
| | 06:51 | Let's look at some pictures.
| | 06:53 | Now, pictures are really important,
and yes, a picture says a thousand words
| | 06:58 | when you're listing items on eBay like
this keyword search I made for Persian
| | 07:01 | rugs between $1000 and $100,000, you'll
see there are a lot of pictures on here
| | 07:07 | that are really well taken
and some that aren't so great.
| | 07:09 | But the ones that are really
well taken will get your attention.
| | 07:12 | You can see these sellers that have
nice photos that they've gone out of their
| | 07:16 | way to make sure that the photographs
are eye-popping and colorful, are going to
| | 07:20 | get a better result than somebody who
has perhaps a duller photo that isn't
| | 07:25 | quite as exciting and eye-popping.
| | 07:27 | So as a seller, make sure that you're
putting your best foot forward, make sure
| | 07:30 | that you're giving visually positive
energy and that you're showing the buyer
| | 07:35 | the best possible attributes
of the item that you're selling.
| | 07:39 | So let's take a look over here at
some other aspects of good practices and
| | 07:44 | reviewing your
competition as well. Evaluations.
| | 07:47 | I am looking for let's say a Hobart
Mixer, and I am a commercial kitchen and I
| | 07:51 | want to buy some big equipment.
| | 07:53 | What I want you to do is, think about this.
| | 07:55 | Don't undervalue what you're selling,
especially when you're using fixed price listings.
| | 08:00 | Make sure that you're providing your
buyer with value, you're not overpricing
| | 08:04 | it, but don't undercut yourself,
because what happens is the low-price leaders,
| | 08:09 | the people that sell things cheap
usually leave money on the table.
| | 08:12 | If you're a commercial kitchen, and
you're buying a mixer, you're going to
| | 08:15 | probably need the mixer, and you're
going to want to buy it from a seller who is
| | 08:18 | reputable, and has taken the time to
give value and how you can give value is
| | 08:23 | good descriptions, and clear condition
information, and tell your buyer how many
| | 08:28 | years this has been in service, how
much use it's gotten, versus trying to give
| | 08:32 | them the absolute lowest price
possible, and here's an example.
| | 08:35 | We see over here a Hobart Mixer that
went on auction and got 52 bids for $6,600
| | 08:41 | with $450 in shipping, and that
mixer is sold for a really good price.
| | 08:46 | You can see green means it's sold.
| | 08:48 | If we continue to go down a little bit,
we'll see some other sales, and I want
| | 08:52 | to show you a specific one here that
got one bid, and it was pickup only.
| | 08:56 | You can see that by offering Local Pickup,
the buyer probably was local to that seller.
| | 09:02 | The seller got a lot less
money, a whole lot less money.
| | 09:04 | Now, it's true that the prior
mixer that I showed you had a lot more
| | 09:07 | accessories, but certainly not
enough accessories to change the value by
| | 09:12 | thousands of dollars.
| | 09:13 | What really was important to the buyer
was value, what value did the seller offer?
| | 09:18 | The seller offered shipping.
| | 09:20 | The seller didn't personally deliver
the mixer, but the seller took the time to
| | 09:24 | offer palletizing and shipping for $450.
| | 09:26 | Now, I happen to know I could ship
that mixer across the country for about
| | 09:31 | $200, so the other $200 is probably
for putting it on a pallet and packing it
| | 09:36 | and getting it ready.
| | 09:37 | So those are the kinds of
values you can offer to your buyers.
| | 09:40 | Let's talk about positive energy.
| | 09:42 | I see a lot of sellers who just really
don't understand retailing and probably
| | 09:46 | they should reevaluate their listings.
| | 09:49 | You can see that some
sellers are just very negative.
| | 09:52 | Here is a listing where the seller has
made a comment in the description of the
| | 09:56 | listing, where photographs taken rule
over any mistake in the description.
| | 10:00 | If there's a discrepancy, and you don't
bring it to our attention, there's no agreement.
| | 10:03 | I think that's really bad business.
| | 10:05 | You should be very positive with your
customers, and make sure that you're
| | 10:09 | talking to them with respect and with
positive energy, so that they're not
| | 10:12 | turned off by what you're saying.
| | 10:15 | You will come across all types of
competition on eBay, from top sellers to
| | 10:19 | someone listing a few items at home.
| | 10:21 | Act as if you're a buyer
when reviewing the competition.
| | 10:25 | What would you like to see, what turns
you off when you read someone's listing,
| | 10:29 | is the listing clear and concise, or
vague and confusing, is it too wordy, is
| | 10:34 | there too much fluff and not enough
facts about the product, does their offer
| | 10:38 | sound too good to be true
and does it create skepticism?
| | 10:41 | Because each eBay listing is a
handcrafted moment generated by an individual,
| | 10:46 | there are so many ways to present yourself.
| | 10:49 | I suggest the straightforward and
concise approach to making eBay listings and
| | 10:53 | keeping things as factual, and
simple as possible with a smattering of
| | 10:57 | enthusiasm and a dash of salesmanship.
| | Collapse this transcript |
| Choosing a selling format and listing strategy| 00:00 | Selecting a selling format on eBay is
quite important to the success of your listing.
| | 00:05 | Certain item such as collectibles really
lend themselves to the Auction style format,
| | 00:10 | while commodities such as new electronics
would be more appropriately sold at a fixed price.
| | 00:15 | Auction style listings sold to the
highest bidder and can add additional
| | 00:19 | selling options such as
Buy It Now and Best Offer.
| | 00:22 | Buy It Now is a fixed-price
option added to the auction.
| | 00:26 | Best Offer allows buyers to enter
their proposed price they wish to pay.
| | 00:30 | You can reject it or you can accept it.
| | 00:33 | Durations for Auction style listings
are one, three, five, seven, or ten days,
| | 00:38 | and for real estate
transactions can be up to 30 days.
| | 00:41 | There is a fee for listing called the
insertion fee, as well as a commission to
| | 00:45 | eBay when the item sells, which
is called the final value fee.
| | 00:49 | Fixed Price listing sets a fixed price,
so that the buyers can purchase right
| | 00:52 | away with no bidding.
| | 00:53 | There is an optional best offer
feature that can be added, so the buyers can
| | 00:57 | negotiate at different lower price with you.
| | 01:00 | Durations available are three, five,
seven, ten, or 30 days, or Good til Cancel,
| | 01:05 | which means the listings stays on
eBay until it's sold or ended by you.
| | 01:10 | There is an insertion fee for listing
and a final value fee when your item sells.
| | 01:15 | Classified ads, just like it sounds,
allows you to advertise merchandise without
| | 01:19 | actually allowing someone to bid or buy online.
| | 01:22 | Generally, you ask them to email you
or call you for more details and to
| | 01:25 | discuss terms of the sale.
| | 01:27 | Most run 30 days with the option of Good to a
Cancel with the latter having a fee every 30 days.
| | 01:32 | Real estate classifieds can run one, three,
five, seven, ten, thirty, or ninety days.
| | 01:39 | The fees vary by category.
| | 01:41 | eBay Motors national listing service
is used when you wish to advertise a car
| | 01:45 | for sale nationally.
| | 01:47 | Presuming the buyer will have the
car shipped or they'll come pick it up.
| | 01:50 | Durations are three, five, seven, or ten days.
| | 01:53 | They're free to list, and a final
value fee applies when the car sells.
| | 01:57 | eBay Motors Local Classified Ads are used to
advertise a car within 200 miles of your location.
| | 02:03 | It's a great choice for older, less
valuable vehicles, since the shipping can
| | 02:08 | discourage buyers on those cars.
| | 02:10 | Duration is seven days and the first
six listings are free, and then their fees
| | 02:15 | for listing depending on how
many cars you list each year.
| | 02:18 | There are more listing options for car
dealers, but we won't go into them in
| | 02:21 | this particular course.
| | 02:22 | Auction Style, Fixed Price and Motors
National Listings give you full access to
| | 02:27 | eBay's feedback system and
transaction resolution services.
| | 02:32 | Classified Ads and eBay Motors Local
Listings do not offer these services,
| | 02:36 | and are more or like running a local
classified advertisement in a virtual newspaper.
| | 02:40 | Here are some great tips
for your selling success.
| | 02:44 | I also suggest from my perspective that
you use eBay auction style listings when
| | 02:48 | you're selling something that has a
variable value or is a highly collectible
| | 02:53 | and rare item or is the
latest and greatest hot commodity.
| | 02:57 | I don't suggest using Buy It Now on
auctions, or it's really not an option at
| | 03:00 | all to me in my opinion.
| | 03:02 | When I used Fixed Price listings,
I generally focus on things that I can put a
| | 03:06 | true value on ahead of
time based upon my research.
| | 03:09 | I would focus on that format when
selling that type of merchandise.
| | 03:13 | Items that are not rare and where
there is a lot of other competition,
| | 03:16 | I generally always stick to fixed price.
| | 03:18 | I strongly encourage you to use Best
Offer on your Fixed Price listing, so that
| | 03:22 | buyers can make offers and
negotiate prices with you.
| | 03:25 | That's what many people are
expecting to do, haggle on the things that they want.
| | Collapse this transcript |
| Understanding the fees for various types of listings| 00:00 | As you can imagine, using
eBay and PayPal isn't free.
| | 00:04 | The fees that you're going to pay will
vary based upon the type of merchandise
| | 00:08 | that you're listing, and the listing format.
| | 00:10 | Since eBay and PayPal fees may
change from time to time, we'll talk
| | 00:14 | generally about how they work and where to
find the latest fee information for both websites.
| | 00:19 | Your volume on eBay and PayPal will
also determine what discounts might
| | 00:23 | be available to you.
| | 00:25 | On the eBay's site, you can find out
about fee information by going to the
| | 00:28 | Customer Support link here at the
top in the right-hand side of the page.
| | 00:32 | You can click on Customer Support here and
then type in the search box a simple question.
| | 00:37 | When you click Search, you'll be
presented with a list of topics.
| | 00:41 | Here, the computer figured out that the
question related to fees for selling on eBay.
| | 00:45 | There is also an optional link here
for fees for selling on eBay stores, and
| | 00:49 | Related help over here on the right-
hand side is presented, so that you can
| | 00:53 | click over directly to a specific topic.
| | 00:56 | I am going to go ahead and click on
this one right here for fees for selling on
| | 00:59 | eBay and I'll be presented with some
additional information that explains how
| | 01:03 | the different fees work for listing on eBay.
| | 01:06 | There are two main fees.
| | 01:07 | a fee for starting an item listing,
which is called the insertion fee and a fee
| | 01:12 | for having a successful sale or
transaction which is called the final value fee.
| | 01:17 | If you want to get more detailed help,
you can click on Related help and click
| | 01:20 | the link that's appropriate and you
will be taken to the Help page for eBay for
| | 01:24 | that topic, which is fees.
| | 01:26 | When I scroll down here, the first section we
are going to talk about is the insertion fee.
| | 01:31 | If you're listing an auction style
listing, and they call it auction style,
| | 01:34 | because a true auction happens in person.
| | 01:37 | You'll see that the fee for listing an
auction style format would be free for
| | 01:41 | the first 50 items per month.
| | 01:43 | After that, you'll pay an insertion fee.
| | 01:45 | So for a small seller, someone at home,
you can go ahead and do eBay auctions
| | 01:49 | for free with no risk, unless it
actually sells, you won't pay a dime.
| | 01:53 | Then, you'll see over here a
schedule of fees that you'll be able to go
| | 01:57 | through, which is based on the
starting price as low as a penny, you'll pay
| | 02:00 | $00.10 and if it goes up to $200 or
more, the insertion fee would be $2.The
| | 02:06 | final value fee or the success fee for
selling a successful listing on auction
| | 02:12 | style listings is 9% up to $100 charge.
| | 02:15 | So let's say you sold something for $1
million, you would never pay more than
| | 02:19 | $100 success fee for
listing that million dollar item.
| | 02:24 | Now there is a fixed price insertion fee.
| | 02:26 | So if you're listing an item at a
fixed price, which is not the same as an
| | 02:29 | auction, you're setting a price, it's a
standard price that you're going to take
| | 02:33 | for that item, and anybody can purchase it.
| | 02:35 | Now, if you list an item at fixed price,
but you do not have an eBay store, it's
| | 02:40 | $00.50 to list that item for $00.99 or more.
| | 02:43 | Then there is a commission or a
final value fee for fixed price items.
| | 02:47 | Rather than me explain each of the fees,
you can see a schedule of fees here,
| | 02:51 | which you'll be able to find through
the same Help file that I found, and you
| | 02:55 | can see that based on the different
categories of electronics, clothing, shoes
| | 02:59 | and accessories, media or all other
categories, they all have separate kinds
| | 03:03 | of final value fees.
| | 03:04 | There is also Business & Industrial equipment.
| | 03:07 | so if you're a farmer, and you have a
big combine you want to sell on eBay,
| | 03:10 | which literally I have seen
people sell combines on eBay.
| | 03:15 | Then, there is a $20 insertion fee, a $
5 fee for putting a reserve, that's a
| | 03:19 | secret holdback number that prevents it
from selling for too low of a price, and
| | 03:24 | then a 1% final value fee up to $250.
| | 03:28 | So if you're selling a really expensive
combine, you'll never pay more than 1%
| | 03:32 | or $250, whichever is lower.
| | 03:35 | So I am going to go ahead and scroll
through some additional option feature fees
| | 03:39 | that are available on eBay, and if you
are putting a reserve on an auction or
| | 03:43 | you don't want an item to sell for more
than a specific price at auction, there
| | 03:47 | is a thing called a reserve price, and
a reserve is a secret holdback number
| | 03:50 | that only you and eBay know, and you
can use that to protect your investment.
| | 03:55 | So reserve price fee is $2 up to $199.
99 or for $200 or more, it's 1% of the
| | 04:02 | reserve price with a maximum charge of $50.
| | 04:05 | Seems a little confusing,
but you'll get the hang of it.
| | 04:08 | The Buy it Now fees are for when
you're adding a listing Buy it Now option.
| | 04:12 | A Buy It Now option is the fixed price
that you put on an auction listing format.
| | 04:17 | So if you have an auction, and you also
want to offer your buyer a fixed price
| | 04:21 | option that they can just purchase
that item at a fixed rate, then the Buy it
| | 04:25 | Now fee is based on what
that fixed-price would be.
| | 04:28 | So if your fixed price is $200, it
would be $00.25, if it was only $9, it would
| | 04:32 | be $00.5, based on the schedule you see here.
| | 04:36 | There are other options that you can
use such as this whole feature pack.
| | 04:40 | There are other listing upgrades that
you can add to your eBay listing and there
| | 04:44 | are fees associated with those options,
and there are also additional things
| | 04:48 | that you can do with your
listing, such as adding more photos.
| | 04:51 | So if you wanted to add additional
photos, there are fees for that, you do
| | 04:55 | get some free pictures, but when you've added
additional pictures, there's a fee charge of 15%.
| | 05:01 | And if you're using any of eBay's
selling tools, such as Selling Manager Pro or
| | 05:04 | Blackthorne, there is a monthly
fee for using those services as well.
| | 05:09 | Anything you want to know about fees
can be found on the eBay's site and you'll
| | 05:12 | be able to find it through that link there.
| | 05:14 | There's also lots of different websites
out there that help you understand the
| | 05:19 | fees on eBay, and make it really
simple to get your fees figured out.
| | 05:24 | I have nothing to do with this website
whatsoever, I don't own this website, but
| | 05:28 | I thought it was a really neat cool
website by a guy by the name of Ryan Olbe
| | 05:32 | who came up with this cool way of just
punching in the information about your
| | 05:36 | auction or your listing and you could
find out exactly what it would cost and
| | 05:40 | how much profit you would make on your item.
| | 05:42 | When you put in all the information
about your seller account and the listing,
| | 05:46 | you can look at all the fees that will
be charged to you by eBay using one of
| | 05:50 | these handy tools, and also
Ryan provides a fee breakdown.
| | 05:53 | So he gives you the additional
information about what the fees would be if
| | 05:57 | you sold at auction or fixed-price listing
based on the prices that you enter in here.
| | 06:01 | You can change this information, and
type in different values, and it'll
| | 06:05 | automatically change the fees for you.
| | 06:07 | This is a totally free website.
| | 06:08 | It's there for you if you ever need it,
and you can find lots of sites like this
| | 06:12 | that help you understand the fees
that are charged to you on eBay.
| | 06:16 | Now, let's talk a little bit about PayPal fees.
| | 06:19 | So if you want to go ahead and use the PayPal
website, you will need to pay a fee for that.
| | 06:24 | Now, at the bottom of every page,
you'll see a little link here that says Fees,
| | 06:29 | and if you click that link, you'll be
taken to a Fees page that talks to you
| | 06:32 | about what it costs to
receive payments on PayPal.
| | 06:36 | Paying for purchases is always free to
the buyer, but for the seller, there will
| | 06:40 | be a fee for receiving the money.
| | 06:42 | You can also send personal payments
to your kids or your family members and
| | 06:46 | person-to-person transfers or no cost.
| | 06:49 | It's always free when the money comes
from your bank account or your PayPal
| | 06:53 | balance, but if you use a debit or credit
card, you will also be charged a fee as well.
| | 06:57 | For commercial users of PayPal,
people selling things on the PayPal's site,
| | 07:01 | there's no monthly fee and no setup fee,
there is no gateway fees like some of
| | 07:05 | the credit card merchant processors,
but you do pay a fee for receiving the
| | 07:08 | funds, which is 2.9% plus $00.30 per
transaction, with the fee going down
| | 07:14 | depending on your volume and you can see
here that as your volume increases on a
| | 07:18 | monthly basis, the fees go down.
| | 07:20 | If you're doing business overseas and
you're receiving money from somebody who's
| | 07:24 | in another country, there is a cross-
border payment schedule that shows you what
| | 07:29 | it cost to receive money from other countries.
| | 07:31 | There is a little bit higher fee when
you're receiving money from a overseas
| | 07:36 | buyer, so you'll see that there's a
additional charge for that, and the fees are
| | 07:39 | a little bit higher for PayPal and
here's the schedule of those fees.
| | 07:43 | PayPal has one little secret option
which they don't really advertise much,
| | 07:47 | but if you're a seller doing a lot of volume
and small payments, we call those micro-payments.
| | 07:53 | You can find out about PayPal's micro-
payment service, which is only 5% plus
| | 07:57 | $00.5 per transaction.
| | 07:59 | It's highly reduced for people
that are doing large, large amounts of
| | 08:03 | small, small payments.
| | 08:04 | That's something to think about as well.
| | 08:06 | So for every item that you list and
sell on eBay with the exception of your
| | 08:10 | first 50 auction style listings, you'll pay a
nominal fee for listing called the insertion fee.
| | 08:16 | Then, if the item sells, in most cases,
you'll pay another fee called the final value fee.
| | 08:21 | For virtually all your orders you'll
be accepting PayPal as the method of
| | 08:25 | payment, because it's easy and convenient.
| | 08:28 | And in that case, you'll pay the PayPal fee too.
| | 08:31 | It does sound like a lot of fees,
but in reality, eBay is a virtual
| | 08:35 | storefront for your business.
| | 08:37 | And since you won't be paying any high
rents, think of the fees as the cost of
| | 08:41 | your online real estate, and think of
the PayPal fees very similarly to having a
| | 08:46 | bank merchant processing service.
| | 08:48 | It's the same way when you're accepting
a credit card at your retail store, or
| | 08:51 | your other businesses.
| | 08:53 | So there are bank fees there
too and PayPal is similar to that.
| | 08:57 | All this is pretty normal for someone
in business, and it's the cost of doing
| | 09:00 | business for your online store.
| | Collapse this transcript |
| Using photography best practices| 00:00 | Good photography is an eBay
seller's essential calling card.
| | 00:04 | The adage that a picture is worth
of thousand words rings true for most
| | 00:08 | categories and merchandise you sell on eBay.
| | 00:11 | If you sell new unopened
merchandise and the item is a commodity that
| | 00:14 | everybody knows, the photos are less essential
than if you are selling an antique crystal vase.
| | 00:20 | Some important things to remember are
that you cannot simply borrow photos from
| | 00:23 | other eBay sellers, websites, by
retailers, manufacturers or anyone else for
| | 00:29 | that matter without getting their consent.
| | 00:32 | eBay has some sophisticated software for
cashing photo borrowers, so it's highly
| | 00:36 | recommend that you take your own
photos and you work on being the best
| | 00:39 | photographer possible.
| | 00:40 | When using eBay's picture hosting
service it's important to have a clear
| | 00:45 | picture, but the photos don't have to be huge.
| | 00:48 | With the capabilities of today's
cameras you may find it helpful to reduce the
| | 00:52 | output file size to 1024X768 pixels.
| | 00:56 | Larger is okay, but eBay will
eventually end-up reducing the file size, so it
| | 01:02 | will be unnecessary to use all that
displays and larger photos means it will
| | 01:06 | take longer to upload.
| | 01:08 | Read your camera's manual to learn how
to change these settings because you will
| | 01:11 | get more pictures on your digital
media card and transferring and uploading
| | 01:15 | photos will go a lot faster.
| | 01:18 | Use good ambient diffused lighting
without a lot of harsh reflections. Avoid the
| | 01:22 | use of built-in flash.
| | 01:24 | It will make the photos look odd and it
will also cast a harsh shadow on them,
| | 01:28 | and it may reflect off shiny items.
| | 01:31 | Use a background that's clean and has
good contrast with the item. Glassware is
| | 01:36 | one of the hardest so you will have
to experiment to get the best photos.
| | 01:40 | Avoid clutter or items that are
not been sold in the listing when
| | 01:43 | taking photographs.
| | 01:44 | Photograph only what you will be selling.
| | 01:47 | Keep close on the item so you don't
have to do much by way of cropping
| | 01:50 | or editing if at all.
| | 01:52 | Editing can be very tine consuming
and it can be a real chore for you
| | 01:55 | after taking a photo.
| | 01:57 | Be sure to take multiple photos when it
seems important and remember buyers are
| | 02:01 | looking to get a virtual feel or
a tour of what they are buying.
| | 02:05 | Photograph all damaged, scratches or
issues that you might find on the item.
| | 02:09 | Show scale when the item calls for it,
using a ruler or something that
| | 02:14 | provide prospective.
| | 02:15 | There are mid-level lighting kits also
that are inexpensive and designed for the
| | 02:19 | small eBay seller in mind.
| | 02:20 | They have a back drop, lights
and often include a tri-pod.
| | 02:24 | I generally don't use a tri-pod because
I find it easier to take my photos free-hand
| | 02:28 | holding the camera, but it can
come in handy when you need to a stable
| | 02:31 | way to hold the camera, if you are not
comfortable, for getting the best shot.
| | 02:35 | You can actually find kits like
this on eBay for roughly $50 to $100.
| | 02:40 | Once your business gets into high
gear, you might want to consider a
| | 02:43 | lighting kit and a camera that can
trigger an external flash, but that's
| | 02:46 | only if you really need to.
| | 02:48 | Most new cameras take great
pictures even in low light.
| | 02:51 | Unlike a built-in flash a good set of
professional lights can be beneficial in a
| | 02:56 | high production photography environment.
| | 02:59 | As I mentioned, avoid using the built-
in flash. It's for too harsh for this
| | 03:03 | type of photography and it does not have
the soft light of a professional lighting kit.
| | 03:08 | So whenever possible turn it off.
| | 03:10 | If you have an older camera you might
want to invest in a nice new cheaper one.
| | 03:15 | A new camera under $100 these days has
incredibly sophisticated capabilities and
| | 03:20 | it can take awesome pictures.
| | 03:22 | Try them before you buy them.
Some brands are better than others.
| | 03:25 | You can use a scanner for flat items
such as magazines, prints, flat artworks
| | 03:30 | and so forth, and be sure to take
sometime to review the best of the best
| | 03:34 | photos, but don't be too hard
in yourself when taking pictures.
| | 03:37 | Buyers do realize that not every
seller is a professional photographer and
| | 03:41 | therefore won't be expecting amazing
photos. As long as you have the right
| | 03:45 | number of pictures for what you're
selling with clear shots of any flaws or
| | 03:48 | issues, your buyers will
trust you and make the purchase.
| | 03:52 | You don't need a photography class.
Just start taking pictures and learn how to
| | 03:55 | get the best shots through regular practice.
| | Collapse this transcript |
| Thinking through the shipping process | 00:00 | We are getting close to the
actual process of listing an item.
| | 00:03 | But before we dive deeper into making
listings, it's important to ask a few
| | 00:07 | questions about shipping
your product after you sell it.
| | 00:10 | You want to make sure that the item
can be safely delivered to the buyer.
| | 00:13 | Bulky items can be listed for local pickup.
| | 00:16 | eBay offers shipping through UPS and
the United States Postal service and that
| | 00:21 | can be paid for and printed through PayPal.
| | 00:23 | You will also want to consider what
packing supplies you might need and locate a
| | 00:27 | place nearby that offers good deals on
tape, boxes, foam peanuts cushioning,
| | 00:32 | bubble wrap and those plastic pouches
to put on the outside of the box that you
| | 00:36 | put the shipping label in, because you
will most likely be printing your labels
| | 00:40 | off of eBay and they will be on plain paper.
| | 00:42 | If you have a shredder and use a lot of
paper, you might want to consider saving
| | 00:46 | bags of shredded paper to you use as
packing and cushioning for your items,
| | 00:50 | but only for items that won't break easily.
| | 00:52 | At home you can start saving things
like egg cartons or any packing materials
| | 00:56 | for items you have received
previously, and boxes if they are in very good
| | 00:59 | condition and they don't look too
beat up or ugly, and you you'll appreciate
| | 01:03 | having these items later.
| | 01:05 | The Unites States Postal Service offers
free boxes for priority and express mail.
| | 01:10 | And local recycling standards often
have foam peanuts and recycled bubble wrap,
| | 01:14 | so you might want to check with them
for any free supplies that you might be
| | 01:17 | able to acquire to save money.
| | 01:19 | Newsprint is generally not a very
good idea because it pollutes the item
| | 01:23 | and gets things dirty.
| | 01:24 | You will want to find your nearest UPS
stores so that you know where to drop-off
| | 01:28 | UPS parcels when they are ready to send.
| | 01:30 | You can also go to usps.com and learn
how the United States Postal Service
| | 01:34 | pickup program works, or you can always
drop off USPS boxes at the post office.
| | 01:39 | We will be talking about packing items
safely later in the course, but for now
| | 01:43 | we will have you start thinking about
what's going to be going on and what's
| | 01:47 | involved in packing and shipping.
| | 01:48 | Sometimes when something is new and you
are new to eBay it's easy to get exited
| | 01:53 | and forget about the shipping process.
| | Collapse this transcript |
| Writing effective titles and descriptions| 00:01 | Writing compelling eBay titles and
descriptions is not only critical to the
| | 00:05 | success of your eBay listing, but it
also involves some practice and study, so
| | 00:09 | that you get it right and
you attract the right buyers.
| | 00:13 | It's not like riding a classified ad,
because the title uses keywords instead of phrases.
| | 00:18 | So words like, look or amazing or wow
or incredible or gorgeous, those are
| | 00:26 | rarely search terms on eBay and the
system has a search engine to help buyers
| | 00:30 | find the merchandise that matches
the keywords they will be searching.
| | 00:33 | So you will have to put yourself in
the shoes of the buyer and think of the
| | 00:37 | keywords they might use to find your listing.
| | 00:39 | Let's walk through a couple of the
different keywords that I feel are not a good
| | 00:43 | use of your titles in terms of real
estate space on eBay, and people put look
| | 00:49 | and there's over 91,000 individual
listings with the keywords look in there.
| | 00:54 | Folks use the word amazing a lot in titles,
which over 112,000 listings have the word amazing.
| | 01:01 | There is wow in 142,000 plus listings.
| | 01:05 | Incredible, gorgeous, these keywords
are not going to be the best use of your
| | 01:10 | titles, because it's not very likely
that a buyer is going to search these terms
| | 01:15 | when they're looking for an emerald necklace.
| | 01:17 | They're more likely to type
in word emerald and necklace.
| | 01:21 | So those are very
important things to keep in mind.
| | 01:23 | Titles are limited to 80 characters.
| | 01:25 | In the past, eBay only
allowed 55, but now it's bigger.
| | 01:29 | So you want to include as many relevant
keywords in that title pertaining to the
| | 01:33 | products, such as the name of the item.
| | 01:35 | So let's take a look here and you'll see
that in this listing the brand name was
| | 01:39 | included and the style and the color.
| | 01:41 | There are all kinds of good keywords
in this listing for a brand name Lamb,
| | 01:45 | which is a brand, a Lamb handbag or tote.
| | 01:48 | You will see the different variations were
used on the word handbag, Tote Bag Handbag.
| | 01:53 | These are all good uses of keywords.
| | 01:55 | Be sure to include not only the name
of the item, but the brand name, the
| | 01:59 | designer if applicable, any color information.
| | 02:02 | If it's a book, a record, CD, or
video, be sure to include the title.
| | 02:07 | If it's a book, you want to also put
in the author's name, because there's a
| | 02:10 | lot of room in there.
| | 02:11 | Now you can go ahead and
put in the author's name.
| | 02:13 | The pattern or style, and any other
keywords relevant to the items, such as New
| | 02:18 | or so more common terms such as NIB.
| | 02:20 | So let's take a look at some of
those searches for an NIB or MIB.
| | 02:25 | You will notice I used a special search
with the parentheses around it and a comma.
| | 02:29 | That's a list of search
terms I am searching all at once.
| | 02:32 | That's one of the Advanced Searches
that we talked about earlier, but when you
| | 02:35 | use these NIB or MIB that
means Mint in Box or New in Box.
| | 02:39 | So MIB is Mint in Box and NIB New in Box.
| | 02:42 | There are other acronyms that people may
use that are common to the eBay community.
| | 02:47 | But one thing you can't do
is spam people with keywords.
| | 02:52 | Keywords that are unrelated to your
item or brand names of other products.
| | 02:55 | This is considered keyword
spamming and is prohibited on eBay.
| | 02:59 | I've given you some
examples here of keyword spamming.
| | 03:02 | If you were to be selling a Gibson
Custom ES-335 guitar, you couldn't put the
| | 03:07 | word Not Stratocaster in the titles.
| | 03:09 | You can't use those words.
| | 03:10 | If you're selling Sterling Necklace,
you can't say not Not Tiffany, because
| | 03:13 | you're basically taking way from
Tiffany's brand and you are using their name to
| | 03:16 | sell product that's not Tiffany brand-name.
| | 03:19 | If you were selling ACME 17"
Widescreen Laptop, you couldn't use the words
| | 03:24 | Toshiba or Sony or Dell, if that's not the
brand that you're selling. So be carefully.
| | 03:28 | Make sure that you're only using keywords
relevant to the item that you're selling.
| | 03:32 | There are some exceptions to this.
| | 03:33 | You can actually use brand names
if you're selling compatible items.
| | 03:36 | So for example if I've had an iPod
or an iPad or iPhone or Universal
| | 03:40 | Compatible Charger, I could definitely have
used those keywords, those brand names in my title.
| | 03:45 | If I was a seller of Xerox
Replacement Toner Cartridges for Work Center
| | 03:49 | Machines, I could go ahead and use the
Xerox name as long as it was clear that
| | 03:53 | they were generical replacement toners
or there are some unusual exceptions such
| | 03:57 | as using the word Tiffany-Style Lamp.
| | 03:59 | That's just a very common and
acceptable use on eBay as well.
| | 04:03 | Now mastering titles involves reading
over successful completed listings and
| | 04:07 | seeing the highest selling prices and
reviewing the keywords used by other
| | 04:12 | sellers and capturing them for your own listing.
| | 04:14 | It is okay to copy titles, but eBay
does not allow you to copy someone else's
| | 04:19 | description or photographs.
| | 04:22 | So if you're going to sell something
for really high price and you can see here
| | 04:25 | that certain types of merchandise are
very popular items, such as iPads here.
| | 04:29 | Items such as iPads are more likely to
get high bids if you fill the titles with
| | 04:34 | a lot of great keywords.
| | 04:36 | You can see here a listing for a
lot of nine iPads sold for $8,820.
| | 04:41 | So it is possible to sell high-priced
merchandise and get those items out the
| | 04:45 | door if you're chalking your titles
full of excellent relevant keywords and
| | 04:50 | capturing them as part of your listings.
| | 04:52 | The description is very, very
important, as well, and let's talk
| | 04:55 | about descriptions.
| | 04:56 | And making your description better and
making your description perform so to
| | 05:00 | speak, is something that you'll
develop as a talent over time.
| | 05:03 | You want to grab the buyer with a
fantastic title, but you also want to lull
| | 05:07 | them with your knowledge of what you're selling.
| | 05:09 | You want to have a straightforward
style and a positive attitude, all of which
| | 05:13 | will be conveyed in your listing.
| | 05:14 | Tell us about the item briefly, avoid
being long-winded or you might lose the
| | 05:18 | buyer's interest, discuss the material,
what is made out of, talk about the
| | 05:22 | condition, is it broken or there are
chips cracks or is it mint condition, tell
| | 05:27 | us who made the item and why that's
important, describe that condition in more
| | 05:31 | detail, so you can use photographs if
you want to and you can provide much more
| | 05:35 | granular information by using close-up
shots and macro photos they call them.
| | 05:40 | Give dimensions how big is it, you
don't wanted someone disappointed, because
| | 05:43 | that necklace is a lot smaller or
maybe even too big, than the picture didn't
| | 05:47 | really give a good idea of the size.
| | 05:50 | Mention any notable features or markings,
what accessories come with it, does it
| | 05:54 | include a battery and a charger or
is that not part of the listing, is
| | 05:58 | everything that you've photographed
actually mentioned in the description, is
| | 06:02 | there anything in the photograph not
included in the sale, is there any history
| | 06:06 | or provenance about the items,
as with the collectible item?
| | 06:09 | Maybe there is some backstory there
or some famous person was involved
| | 06:13 | somehow with the item.
| | 06:14 | How may that item be used, talk about
your value proposition and if you're
| | 06:19 | saving the buyer money in any way at
all, maybe free shipping, that's one way
| | 06:23 | you can kind of hook people
in with a value proposition.
| | 06:26 | Sometimes people want to learn a
little bit more about an item through
| | 06:29 | detailed information.
| | 06:30 | Here is an example of catalog.
| | 06:32 | In this particular Mario Super Brothers
DS Game, you'll see that the seller has
| | 06:37 | provided eBay catalog item information.
| | 06:40 | What does that mean?
| | 06:41 | That means when that listing was made,
eBay has a catalog that provides all this
| | 06:45 | detailed information that you
can select and show to your buyers.
| | 06:49 | In addition to that the seller has
provided specific information about this one
| | 06:54 | game, which is its factory sealed, and
they want to make you aware, New, New,
| | 06:57 | News that they put it
three times. One little thing.
| | 07:00 | there's a hiccup here,
which is you have broken images.
| | 07:03 | Now if you're hosting your own images
on your own computer server or you're
| | 07:07 | using a hosting service, make sure the
images are actually showing up in the listing.
| | 07:10 | This particular listing you'll see the
images aren't showing up, and then the
| | 07:14 | seller has provided some detailed
product information as well, which is good,
| | 07:17 | because you are not just relying on the
stock descriptions, you're also telling
| | 07:20 | me about the specific item that I'm purchasing.
| | 07:23 | Here is a New Orion SkyQuest Telescope
and in this particular seller's listing
| | 07:27 | there are providing a lot of very
detailed information, because it's a highly
| | 07:31 | technical product and it probably has
an audience that's really well-informed
| | 07:35 | about what they're buying.
| | 07:36 | They're very intelligent.
| | 07:37 | They know what the telescope is about.
| | 07:39 | So they want to make sure that the
seller is also equally knowledgeable.
| | 07:42 | You can see here there are some boasts
in the listing such as the telescope has
| | 07:46 | in all which is a little bit boastful,
but it's not a bad idea to have some
| | 07:50 | salesmanship when you're listing an
item and showing it to your buyer.
| | 07:53 | Talking about collectibles
a little bit more detail.
| | 07:55 | Whenever you know something about an
item and you can discuss in detail where it
| | 08:00 | came from that's always helpful.
| | 08:02 | Here is a 1930s bangle, it's kind of a
bracelet, and because it's a little bit
| | 08:06 | older and rare, it's important to tell
the buyer why are they wanting to buy
| | 08:10 | this, what are they getting themselves into?
| | 08:11 | Well, in this particular case,
it has some famous background.
| | 08:15 | It comes from an estate of someone
who worked in Hollywood in a Hollywood
| | 08:18 | industry as a sound mixer.
| | 08:19 | So that might be information that
the buyer cares about and they might
| | 08:22 | be interested in it.
| | 08:23 | Also, if you look over here at the
photographs and you actually zoom in and look
| | 08:27 | at the photographs, you will see that
some additional information has been
| | 08:30 | provided about the patent that surrounds
this to show the provenance and to show
| | 08:35 | the background of how old it is to
guarantee to the buyer that yeah, this is
| | 08:39 | really an old item and you
can prove it with the patent.
| | 08:42 | You can see that with the additional patent
information that was provided on the listing.
| | 08:45 | So, even drawings of that patent
are provided on eBay listing itself.
| | 08:49 | A great comprehension of eBay system
and how to write fantastic titles and
| | 08:53 | descriptions will translate
into more dollars in your pocket.
| | 08:57 | I realize not everyone is a
fantastic author, and you don't have to be.
| | 09:01 | Just be faithful and honest in your
listings and provide information about
| | 09:05 | what's important to the buyer and
that's all you need to get great results.
| | 09:08 | Just put yourself in the buyer's shoes
and consider what would be important to
| | 09:12 | you as a buyer if you were
purchasing something from someone else online?
| | 09:15 | Be sure to include those details in
your listing and what would matter to you most.
| | Collapse this transcript |
| Understanding warranties and guarantees| 00:00 | You've heard the terms guaranteed or
warranteed many times in your life that
| | 00:04 | I'm pretty sure about.
| | 00:05 | And you can effectively use warranties
and guarantees in your eBay listings.
| | 00:09 | Let's talk about how that would
best work and when to use them.
| | 00:12 | First we're going to go to Customer
Support and then we'll go ahead and type in
| | 00:16 | the search term warranty.
| | 00:21 | You'll notice that eBay can't find
that search term in the general help
| | 00:25 | system, but there's Related Help over
here and you can find out information
| | 00:28 | about their Warranties Policy.
| | 00:30 | A warranty is the assurance that
something about your items is going to work.
| | 00:34 | Some warranties cover the entire
purchase and others only covers some things
| | 00:38 | such as parts and labor.
| | 00:39 | For instance, a warranty may offer to
replace or fix a product, but it won't pay
| | 00:44 | you for the loss of income such as if
your car breaks down and you can't get to
| | 00:47 | work and you lose wages.
| | 00:49 | Typically, these are offered by
manufacturers or third-party warranty companies
| | 00:54 | such as an extended warranty.
| | 00:56 | A guarantee on the other hand is a
promise or an assurance that something offers
| | 01:00 | a special quality or benefit.
| | 01:02 | And that quality or benefit is assuring
that it will perform satisfactorily for
| | 01:07 | a specific amount of time,
such as the money back guarantee.
| | 01:10 | EBay's official partner for third-party
warranties is the company N.E.W and you
| | 01:16 | can find them at this website.
| | 01:18 | N.E.W provides a third party warranty
to the buyer of your item and it can be
| | 01:23 | purchased for an additional cost
online for noncommercial use for things like
| | 01:27 | computers, consumer-electronics,
photography equipment and musical instruments.
| | 01:32 | There is help pages on eBay that talk
about these buyer warranty services and
| | 01:37 | explain the benefits to the buyers
so that they understand that these are
| | 01:40 | officially sanctioned and recommended
services that are offered through the
| | 01:44 | partner N.E.W. There is also a chart
here that helps the buyer understand the
| | 01:48 | fees that would be associated with
purchasing one of these additional warrantees
| | 01:52 | through N.E.W.N.E.W warranties are
valid for new, used and refurbished items
| | 01:58 | under five years of age and can be
added to the listing or purchased after the
| | 02:02 | listing ends by the buyer after that
sale is completed by going online to eBay
| | 02:07 | or through the N.E.W website.
| | 02:10 | Many sellers substantially improve their
sales by offering some form of guaranty
| | 02:14 | to their buyers, such as money back if
not satisfied or an exchange or a refund
| | 02:19 | to the buyer if they would
like to return the product.
| | 02:21 | I'd like to go ahead and show you some
examples of some items and what it would
| | 02:26 | cost to get an additional warranty for them.
| | 02:29 | Here's an example of a Mazda
computer and you can see that the seller has
| | 02:33 | offered a returns policy so there
is a guarantee offered by the seller.
| | 02:38 | The seller offers money back, no
risk basically no questions asked,
| | 02:42 | guarantee for the product.
| | 02:43 | If you're not satisfied you
have seven days to return it.
| | 02:47 | If you went to N.E.W and you wanted
to purchase a one-year warranty plan it
| | 02:51 | would cost about $11.
| | 02:54 | Here's another example of a diamond
ring that was sold on eBay and if you
| | 02:58 | wanted to purchase an additional
warranty on this, then you could purchase it
| | 03:02 | through N.E.W for $89.99.
| | 03:06 | Here's the third example a
universal charger for Toshiba laptops.
| | 03:10 | Now this seller offers a really
generous 30 day money back guarantee.
| | 03:15 | The buyer has to pay return shipping if
they want to return this product, but if
| | 03:19 | you wanted to purchase an extended
warranty for a one year it would cost $7.EBay
| | 03:24 | also offers a buyer protection policy
that protects the buyer when a good-faith
| | 03:28 | dispute occurs between the buyer and the seller.
| | 03:31 | But unlike a warranty or guarantee this
reflects poorly on your seller rating.
| | 03:35 | And it actually hurts you if a
buyer has to force you to resolve the
| | 03:38 | dispute through eBay.
| | 03:39 | It may result and you're being
given a stern warning from eBay or being
| | 03:44 | suspended from eBay entirely.
| | 03:46 | That's pretty extreme and it usually
won't happen if you take care of your
| | 03:49 | buyers and you keep your promises.
| | 03:51 | Some sellers offer items as it
is with no additional warranty.
| | 03:55 | This might make total sense when you're
selling something that's obviously not
| | 03:58 | in good condition and cannot
be warranted or guaranteed.
| | 04:01 | In this case, a seller had an auction for
as-is amplifier which is sold for $1,325.
| | 04:08 | Clearly, in the listing it's
say no returns are accepted.
| | 04:11 | If you scroll down the seller has
provided some pretty good information and
| | 04:15 | talked about why it's being sold
and the details about the item.
| | 04:19 | But it also says that you can't
return it if you're not satisfied so you
| | 04:22 | don't have that option.
| | 04:23 | But it did sell and it was successful
and it is sold for a good amount of money.
| | 04:27 | So in some cases it makes sense to
sell something if it's as-is and you just
| | 04:31 | don't know whether it's working or
not maybe it's got some problems or it's
| | 04:34 | nonfunctional or it's not in good condition.
| | 04:37 | I suggest you offer a money back
guarantee if you sell used items.
| | 04:41 | If you sell brand-new merchandise and
if there's a manufacturer's warranty on
| | 04:45 | the item, there's really no need
to offer a money back guarantee.
| | 04:48 | And it won't be prudent to you as a
seller, because you will probably end up
| | 04:52 | getting back items that are opened.
| | 04:54 | When a buyer has remorse for their purchase.
| | 04:56 | You would be enabling someone to try
before they buy in that case, but if you
| | 05:00 | have something that's used offering a
limited time return guarantee to them
| | 05:03 | would allow the buyer to fill a
higher sense of confidence in what you're
| | 05:07 | selling and they're more likely to buy it.
| | 05:09 | Offering buyers a warranty on the
categories for which eBay offers those
| | 05:13 | warranties through N.E.W is also a
great way to sell more merchandise.
| | Collapse this transcript |
|
|
5. Creating and Managing ListingsCreating an auction-style listing| 00:00 | Now comes the moment
you've really been waiting for.
| | 00:03 | I'm going to show you how
to create a listing on eBay.
| | 00:06 | We're going to create an auction-style listing.
| | 00:09 | While you've heard that you can list in
various formats such as auction-style,
| | 00:13 | fixed prize, classifieds, eBay Motors
and eBay Stores, most of the mechanics of
| | 00:20 | creating a listing are very similar.
| | 00:22 | So our very first listing will be
Auction format where prospective buyers can
| | 00:27 | place bids and compete to purchase this item.
| | 00:29 | You'll want to have your
photos handy like I do here.
| | 00:33 | I have photographs of the item I'll
be listing and if you've taken the time
| | 00:37 | ahead of time to create your title
and your description, plus added any
| | 00:41 | additional information you need to
know about this item, you can go ahead and
| | 00:44 | put that in a Word document.
| | 00:45 | I've gone ahead and created a text
document and put all the information in there.
| | 00:49 | So we're going to go over to the eBay
site and we're going to start the process
| | 00:54 | of creating this listing.
| | 00:55 | So I'm going to go ahead and go on to eBay.
| | 00:57 | You need to be signed in.
| | 00:59 | Once you're signed in you can click
on the button up here that says Sell
| | 01:03 | and then Sell an item.
| | 01:05 | Now you'll go to the
process of listing the item.
| | 01:08 | Click on List your item and you'll be
presented with a question, What do you
| | 01:13 | want to sell on eBay?
| | 01:13 | Well, I'm going to flip over to my
Word document and this is a quick trick to
| | 01:19 | teach you how to find
the right category on eBay.
| | 01:22 | I'm going to copy the title and then
I'm going to flip over and paste it
| | 01:26 | right here into this box.
| | 01:29 | eBay will look through all the
categories that it has and find one that it
| | 01:33 | thinks will fit the item that you're selling.
| | 01:35 | Since I'm selling an 1888 Morgan Dollar,
I'm going to probably want to list it
| | 01:39 | in the Morgan Dollars
category for 1885 through 1893.
| | 01:45 | You can also browse categories and
that means going through the specific
| | 01:49 | categories like if I wanted to look for
Coins & Paper Money, if I want to look
| | 01:54 | at US coins, then I could look here and
I could find the category for Dollars.
| | 01:59 | Then I can click over here and click
on Morgan and then if it's 1888 we would
| | 02:05 | select this category right here
and then I've selected my category.
| | 02:08 | So there are a couple of different ways to find
the category and I've showed you both of them.
| | 02:12 | Also Recently used categories are
there on the third tab, in case you've used
| | 02:16 | the category before you can quickly go to it.
| | 02:19 | Then you can click Continue.
| | 02:20 | You'll get a little warning here from
eBay talking about the authenticity of
| | 02:24 | items and making sure that the things
that you're listing are authentic, and
| | 02:28 | you'll see the category at the top.
| | 02:30 | I'll go ahead and paste in my Title.
| | 02:33 | I've already copied it from the
previous Copy and Paste function, so I'll go
| | 02:37 | ahead and paste it in again.
| | 02:38 | You'll see that you have 80
characters to fill the title.
| | 02:42 | Be sure you use all of the 80
characters that are available to you for the
| | 02:45 | titles and go ahead and use the best
practices that we discussed in the prior
| | 02:50 | movie about using keywords.
| | 02:52 | Then you want to fill in the Item Specifics.
| | 02:54 | Every category on eBay has different
types of things called Item Specifics.
| | 02:58 | These are things that would be intrinsic
to the type of item that you'll be selling.
| | 03:02 | This coil is Proof-Like, it was minted
in Philadelphia, and it has a Grade which
| | 03:08 | the grading is provided on
the Word document, it's MS62.
| | 03:13 | So I'll go ahead and fill in the Grade MS62.
| | 03:16 | It is certified through NGC (
Numismatic Guaranty Corporation) and I do have
| | 03:21 | a Certificate Number.
| | 03:23 | So I'll go over to my document where
I've copied all this information down
| | 03:27 | previously and I'll paste it in there.
| | 03:29 | The Composition is silver
and it is un-circulated.
| | 03:33 | You can also add your own Item Specific,
so if there is something that's not
| | 03:37 | clear about your item specifics here you can
add additional item specifics to the listing.
| | 03:42 | Again, these are category specific, so
obviously if you're selling something
| | 03:46 | like clothing you'll be presented with
a different set of item specifics such
| | 03:49 | as size for example.
| | 03:50 | Then in the next section we want to
add photograph, so bring your item to
| | 03:55 | life with pictures.
| | 03:56 | We'll go ahead and click on Add pictures.
| | 03:58 | The first picture is free in this category.
| | 04:00 | We'll go ahead and click here and you'll
know that I've set up my pictures ahead
| | 04:04 | of time on my Desktop.
| | 04:05 | So I'm going to click Browse, I'll go
to my Desktop and I'll find the folder
| | 04:09 | called Morgan Dollar Photos.
| | 04:11 | You can make sure you have the right
pictures by going to the Icon Selection
| | 04:15 | Tool here and the neat thing about this
tool is you can select all the photos at once.
| | 04:20 | So if I hold my mouse down and drag it
across the three pictures all three of
| | 04:24 | them will load up at the same time.
| | 04:25 | That's pretty nifty.
| | 04:26 | Now once the pictures are
here you can make some edits.
| | 04:31 | You can go ahead and select a picture
that you'd like to edit and use these
| | 04:34 | tools here for cropping, rotating,
adjusting the exposure and the brightness
| | 04:39 | and things like that.
| | 04:40 | So I'm going to go ahead and crop my photo.
| | 04:42 | You have this Crop Tool that you can
use to quickly adjust the picture and make
| | 04:47 | it a little bit tighter so you have more
of the coin and less of the background.
| | 04:51 | Click Apply and then you'll
see that it's been cropped.
| | 04:53 | You can do that for the rest of the pictures.
| | 04:55 | You can also rotate the pictures
if they are upside down and you can
| | 04:59 | automatically correct the exposure
on your pictures if you'd like to.
| | 05:04 | So that's another neat tool, or you can
manually control them using these tools right here.
| | 05:09 | You just enter values up or down to
make it brighter or to put more contrast on
| | 05:14 | the picture which you can do there as well.
| | 05:16 | You can make adjustments to all the
photos before you finally upload them.
| | 05:20 | You have the ability to add some additional
options such as Gallery Plus and Picture Pack.
| | 05:25 | I'll let you learn more about those
later on your own, but for now we're going
| | 05:28 | to go ahead and click Upload.
| | 05:30 | Once the photos have uploaded they will
flip back over to the listing page and
| | 05:34 | you'll see them show up here.
| | 05:36 | You can reorient them, if you want
using these tools here you can move them
| | 05:39 | around or you can remove
them from the listing entirely.
| | 05:43 | If you've got too many photos, you
feel like you don't need all those photos,
| | 05:45 | you can do that, and you can continue
to add pictures as well if you'd like to.
| | 05:50 | Next, we'll talk about adding
a description to your listing.
| | 05:52 | Now I've taken the time to go ahead
and create a description ahead of time,
| | 05:57 | which I'm going to copy from
over here in my Word document.
| | 05:59 | Now you can use the Standard WYSIWYG
Editor which means What You See Is What You
| | 06:04 | Get or you can use HTML if you want to.
| | 06:07 | You can copy and paste HTML directly in
here if you'd like, or you can use the
| | 06:11 | Editor to change things
like the Font Size and Color.
| | 06:15 | So if I wanted to change the font to
Times or if I wanted to increase the
| | 06:18 | font size or perhaps make it red or some
other color, you can do that with the tool here.
| | 06:24 | You can also Center and you can
make bulleted lists and so forth.
| | 06:28 | Now I think I'll just go
with a 14-point black font.
| | 06:31 | I think that's good enough and you
can spell-check as well before you
| | 06:35 | continue listing your item.
| | 06:37 | Then you have the option to Preview.
| | 06:39 | If you want to preview your listing you can go
ahead and see what it would look like on eBay.
| | 06:43 | This is not an actual listed item, this
is just a preview to show you what the
| | 06:47 | listing will look like, what
your photos will look like.
| | 06:49 | You can kind of tweak it
and make it better here.
| | 06:52 | Once you've looked at the preview
you can go to the next section which
| | 06:55 | is Listing Designer.
| | 06:57 | You can add cool themes to your listing.
| | 06:59 | If you want to add a theme you can
preview that as well. Themes cost $0.10.
| | 07:04 | If you feel like it's something that
would help spruce up your listing you can
| | 07:07 | see this nice antique
bordered theme. You can do that.
| | 07:10 | We'll go ahead and take that off.
| | 07:11 | The next section is the Visitor counter.
| | 07:14 | You have different types of counters
that you can add to your listing if you'd
| | 07:17 | like, that would allow you to see how
many people have viewed the listing.
| | 07:22 | And in the next section
we can choose our Format.
| | 07:25 | I've talked to you a little bit about
Fixed Price format so we can sell things
| | 07:28 | at fixed prices, but we're going to use the
Online Auction format, so I'll click on that tab.
| | 07:33 | I want to get a lot of action, so I'm
going to start my bidding at $0.99, that
| | 07:37 | gets people excited about bidding on my item.
| | 07:39 | I'm going to put an optional Buy It Now price.
| | 07:42 | I think the coin is worth at least $
75 and someone who wants to buy it
| | 07:46 | right-away I'm going to give them the
chance to do that and then I'm also going
| | 07:49 | to add an optional reserve.
| | 07:51 | A Reserve is a secret number that only
you and eBay know that protects the item
| | 07:56 | from selling it too low of a price.
| | 07:58 | So I'm going to add a Reserve price of $50
that makes sure that I don't lose my investment.
| | 08:03 | In the next section you can change the Duration.
| | 08:06 | You can list this item for between 1 to
10 days, I'm going to leave it at 7 days.
| | 08:10 | I think that's a nice
duration for an auction listing.
| | 08:13 | If you want the listing to start
in the future you can schedule it.
| | 08:18 | You can go ahead and schedule the
listing for up to two weeks in advance and I'm
| | 08:22 | going to go ahead and schedule this
listing for Sunday and I'll make it 12 noon.
| | 08:27 | So I'll put it at 12 PM, that way
people that are at home on Sunday looking at
| | 08:31 | this coin can bid on the item, if
they are likely to be awake and fresh and
| | 08:35 | interested in bidding on
it and probably not at work.
| | 08:37 | In the next section we have the charity
section of eBay called eBay Giving Works
| | 08:42 | and you can add an optional
donation to charity if you like.
| | 08:46 | Then we need to indicate how we wish to be paid.
| | 08:48 | Now I do recommend using PayPal on every
one of your listings, so I suggest that
| | 08:53 | you put PayPal on your listing and
then you want to put the address that's
| | 08:56 | associated with your PayPal account there.
| | 09:00 | Also you can require your
buyers to pay immediately.
| | 09:03 | Now I'm going to turn this off because
if someone wants to send a check or money
| | 09:07 | order I do allow that.
| | 09:08 | But immediate payment means that if they
purchase it, they have to pay for it at
| | 09:12 | the same time they buy it.
| | 09:14 | Then provide shipping details.
| | 09:16 | You can offer Flat rate shipping or you
can offer Calculated shipping depending
| | 09:20 | on your preference, and what
sort of items that you're selling.
| | 09:23 | Obviously, you're selling a coin,
you can put a Flat rate on it.
| | 09:26 | If you're selling something
heavier, like a refrigerator, you might
| | 09:29 | offer shipping at all.
| | 09:30 | You may ask people to pick it up.
| | 09:31 | So it really depends on you.
| | 09:33 | You can say Local pickup only, Freight
company only or you can offer Flat rate
| | 09:38 | or Calculated shipping.
| | 09:39 | For a coin I'm going to go ahead and
offer First Class Mail and you can select
| | 09:43 | the type of mail service here in the
Shipping Tool and I'm going to make it a
| | 09:47 | Flat rate of a dollar to ship this coin on.
| | 09:49 | I don't think it's going
to cost much more than that.
| | 09:52 | I will offer buyers the
option to pick up the item from me.
| | 09:55 | You can offer additional services and
international shipping if you like, but to
| | 09:59 | keep things simple we're going to go
ahead and quickly go through the listing
| | 10:03 | process just to show you how it works.
| | 10:04 | The Handling time is the number of days
it will take you from the time that the
| | 10:09 | buyer pays until you
actually pack and ship the order.
| | 10:12 | If you don't ship on weekends or
you're a commercial business, you might put
| | 10:16 | between three and five day
handling time for non-urgent things.
| | 10:19 | But if you're in the car parts
business you might want to do one day handling
| | 10:23 | because you're more likely to get the
sell from a buyer if you offer rapid
| | 10:27 | shipping on things that are critical.
| | 10:29 | There are all kinds of additional
options that you can add to your listing and
| | 10:33 | you can exclude locations
if you don't ship to them.
| | 10:35 | We're going to go ahead and just
quickly go through the items that are critical
| | 10:38 | for our listing, such as the Item location.
| | 10:41 | If you want to you can change the item location.
| | 10:43 | Let's say you want to change the
location of the item because you've moved from
| | 10:47 | one city to another.
| | 10:48 | You can put the Zip Code in there
and put 90213 which is Beverly Hills.
| | 10:53 | And once you've done that you'll
see the new city show up there.
| | 10:56 | There is also an option to
change Buyer requirements.
| | 10:59 | If you want you can add restrictions on
your buyers for specific things like if
| | 11:04 | they have a PayPal account.
| | 11:05 | If they don't have a PayPal
account they can't bid on your item.
| | 11:08 | You can add these restrictions if you
like by changing the Buyer requirements
| | 11:11 | and you can add or remove these
options if you wish by going to the list here
| | 11:15 | and blocking certain buyers who don't
necessarily have a PayPal account or if
| | 11:20 | they've had too many buyer
strikes against them for nonpayment.
| | 11:24 | There's all kinds of other
features that you'll be able to see here.
| | 11:26 | You can even change your returns policy,
and I definitely allow people to return items.
| | 11:32 | I'm going to say 30 days Money Back
guarantee and the buyer pays return shipping.
| | 11:36 | I think that's fair.
| | 11:37 | And over here I've taken the time to
write down my Returns Policy, so I'll go
| | 11:41 | ahead and copy and paste it over here.
| | 11:43 | If you're selling something that's
maybe as is, you can just change the Returns
| | 11:47 | Policy to No returns are accepted.
| | 11:50 | Now you'll see a preview of the fees.
| | 11:52 | eBay shows you how much it will cost to
list the item and then you click Continue.
| | 11:56 | In the next screen you can add some
optional enhancements such as Gallery
| | 12:00 | Plus, Subtitle or Bold.
| | 12:02 | If you wish to learn more about those,
please go to the eBay help system and you
| | 12:05 | can take a look at what those
services are and what they can do for you.
| | 12:10 | Let's review the fees.
| | 12:11 | The Insertion Fee was no charge
because I'm within my first 50 free auction
| | 12:15 | listings in the month.
| | 12:17 | There is a special promotion on Buy It
Now, right now and then the additional
| | 12:20 | photo that I added was $0.15.
| | 12:22 | The Reserve price was $2, that was the
most expensive part, and scheduling the
| | 12:27 | listing was 10 extra cents.
| | 12:28 | So at this point the total
cost is $2.25 to list my item.
| | 12:33 | Since it's scheduled it won't go on
eBay right-away, it's going to be scheduled
| | 12:37 | to be on eBay and you can see
the listing information here.
| | 12:40 | If I click on that listing I'll then be
able to preview the listing and see what
| | 12:44 | it will look like when it actually goes on eBay.
| | 12:47 | Here is the description and the photos,
and you can see over here that it says
| | 12:51 | Your listing is scheduled and not yet live.
| | 12:54 | This was a pretty quick walkthrough
and since you've been prepping for this
| | 12:57 | moment all throughout this course
you'll know the whys and hows of the various
| | 13:01 | fields and what to put in them,
such as titles and descriptions.
| | 13:05 | If you scheduled that listing like I
did it will go live at the time you set.
| | 13:09 | If not, if you don't use the schedule
feature it will go live immediately and
| | 13:13 | will be indexed into eBay's search
so that people can start searching and
| | 13:17 | discovering the listing.
| | Collapse this transcript |
| Listing with the simplified form| 00:00 | eBay offers a very simplified form for
listing basic items, items that don't
| | 00:05 | have a lot of additional features on them.
| | 00:08 | you can use the simplified form if
you're new to eBay or if you don't have a
| | 00:12 | lot of things that you want to add to your
listing in terms of features and shipping options.
| | 00:17 | The best time to use the simplified
form is when you're shipping domestically,
| | 00:20 | you've got an item you'd like to send
to somebody in the United States and you
| | 00:24 | don't plan to add any of the optional
enhancements such as bold or some of the
| | 00:29 | other features that eBay offers.
| | 00:31 | So we're going to walkthrough the
simplified form and I'll go ahead and show you
| | 00:35 | how it works, so let's go to eBay, we'll
click on Sell, then we'll click Sell an
| | 00:40 | item, then we click List your item and
then we'll be presented with a login page
| | 00:46 | of course we have to log in.
| | 00:49 | Then let's go back to our Word document,
here I've got all the information about
| | 00:53 | my listing in a Word document, then I'm
going to copy and paste that into the,
| | 00:58 | What do you want to sell today?
| | 01:01 | I'll see the category options, of
course I can browse categories if I want to,
| | 01:05 | but I'll go ahead and use eBay's tool
which tells me what it thinks might be the
| | 01:09 | appropriate categories and I'll select
Morgan Dollars 1885 through 1993 will be
| | 01:14 | the correct category for
me, then I click Continue.
| | 01:18 | eBay has the simplified form available.
| | 01:21 | Now you can switch between the standard
and the simplified form by clicking here
| | 01:26 | at the top of the page.
| | 01:27 | So you can see that the form is switchable.
| | 01:30 | If you've listed using the standard form
that's what will appear the next time you list.
| | 01:34 | If you've used the simplified form
that's what will appear the next time you
| | 01:38 | list, so whichever one you've been using
will show up each time you are listing an item.
| | 01:42 | Since I've already copied my title I'll
paste it right here and I've used a lot
| | 01:47 | of the space of my 80 characters, so
I've chalked it full of good keywords, then
| | 01:52 | I'm going to click here to add a photo,
I'm only going to add one photo for this
| | 01:55 | demo I wanted to show you how to add
photos, I am going to go to my Desktop,
| | 01:59 | I'll go to the Morgan Dollar Photos
and then I'll make sure I get the right
| | 02:04 | photo which is this one right here,
I'll just pick one of the three photos I
| | 02:07 | have then I'll click Upload.
| | 02:11 | The photo is added, I can
scroll down to the next section.
| | 02:15 | If I want to add Gallery Plus and make
a nice big photo in the gallery, when
| | 02:19 | people are searching for the item I
can add $0.35 to the listing and go to
| | 02:22 | Gallery Plus listing.
| | 02:24 | Item specifics are specific to the
category I've selected and in this case coins
| | 02:29 | need to have additional information
such as what type of strike it is, it's
| | 02:33 | Proof-Like, what mint it came out of
and if there is a grade of any kind, and
| | 02:38 | over here on my document I've written
down the grade as MS62 that means Mint
| | 02:42 | State, 62 is the grade from NGC, so
I'll go ahead and put MS62 and the
| | 02:48 | Certification was by NGC Numismatic
Guaranty Corporation and then I've copied
| | 02:54 | the Certification Number and pasted it in here.
| | 02:57 | Now I'm going to go back to my document
and get the description from over here
| | 03:01 | and I'll copy and paste that into my
description area and I have the ability to
| | 03:07 | highlight the text here and change the
font size if I want to or I can change
| | 03:11 | the colors or I can underline specific
text, so if I want to say it's Mint State
| | 03:17 | I can make that bold and italic and
underline it, I can do different things with
| | 03:21 | the WYSIWYG Editor there.
| | 03:22 | Then the next section is setting the
price, now this is going to be an auction
| | 03:26 | style listing, so I'm going to go ahead
and start the bidding at $0.99 for seven
| | 03:29 | days, I'm going to add an optional
Buy It Now, which at the moment is free,
| | 03:33 | because eBay is offering a promotion on that.
| | 03:36 | And then eBay Giving Works is the next
section I can put an optional donation
| | 03:40 | option there which means that if I want
to I can donate some money to charity.
| | 03:45 | Then the next section is the Shipping
option, so I can add United States Postal
| | 03:48 | Service or any one of a variety of
services here including FedEx and UPS if I
| | 03:54 | want to, this is a light item, I'm
just going to go ahead and throw it in a
| | 03:57 | padded mailer and add a
dollar here for shipping.
| | 04:01 | If I want to add some additional
shipping options I can do that if I want to add
| | 04:04 | them there it's no problem.
| | 04:06 | Then I can scroll down and
indicate what the handling time will be.
| | 04:10 | If I'm going to pack and ship my orders
everyday I can put one day for business
| | 04:14 | handling, and if not, if I need the
weekend to myself I can go ahead and put
| | 04:18 | three or four days here.
| | 04:19 | If you're selling something important
like let's say car parts and somebody
| | 04:23 | needs that part right-away, you might want
to put your handling time at a lower number.
| | 04:27 | I can indicate here if returns are
accepted and they certainly are, and then in
| | 04:31 | the next section I indicate my PayPal
address, so that when I receive PayPal
| | 04:35 | that indicates what address
will be used for receiving money.
| | 04:39 | Then I can block bids from buyers who
might make transactions more expensive
| | 04:42 | or difficult, and that means that
someone who has unpaid item strikes or
| | 04:46 | problems with their eBay account can
be blocked from bidding on my item and I
| | 04:51 | can turn that on and off if I want to,
and I can see that my fee to insert
| | 04:54 | this listing is no charge.
| | 04:57 | And the reason it's no charge is
because the insertion fee is free for the
| | 05:01 | first 50 items every month on my account,
that's auction items, and the Buy It
| | 05:05 | Now promotion is free and so the total cost of
one photo and Buy It Now with auction is zero.
| | 05:11 | So I'm going to go ahead and
scroll down and we'll preview my item.
| | 05:14 | So you can see here at the actual
listing the way it'll appear on eBay and then
| | 05:18 | you click List your item. There you go.
| | 05:22 | You can't schedule using
the simplified listing form.
| | 05:24 | So if you want to schedule you have to
use the standard form, this item is now
| | 05:28 | for sale and with the quick and
simple simplified listing form I've got an
| | 05:33 | auction up and in a lot shorter
time and it'll be on eBay immediately.
| | 05:38 | So as a reminder the best time for you
to use a simplified listing form is when
| | 05:41 | you have as few enhancements as possible
like you're not using bold or you don't
| | 05:46 | need subtitles and things on your
listing, also when you have a limited number
| | 05:50 | of shipment options that you're offering.
| | 05:52 | And in addition to that if you don't
want to schedule a listing or ship it
| | 05:55 | internationally, you can go ahead
and use the simplified listing form.
| | Collapse this transcript |
| Creating a fixed price listing| 00:00 | You've seen how a listing is created
using the Auction Style Format on eBay.
| | 00:05 | Now let's look at how a fixed-price
listing works and what's different about it.
| | 00:09 | First you want to click Sell then you
click Sell an item, then you click list an
| | 00:13 | item, then over here I've got my
description and my title already put in a Word
| | 00:19 | document I'll just copy that,
and then I'll paste it over here.
| | 00:27 | I can use one of the suggested
categories or I can browse categories.
| | 00:30 | I'll just go ahead and select one of
the ones that have been suggested by eBay
| | 00:34 | which is computer accessories, cables
and connectors and power cables, makes
| | 00:40 | life pretty quick and
easy then I click Continue.
| | 00:44 | Since I already copied the title
I'll go ahead and paste it here.
| | 00:47 | Since the title allows up to 80
characters you can add some more information if
| | 00:52 | you want to, like more items that
it's compatible with, since this is a
| | 00:55 | universal cable you could
put more brand names there.
| | 00:57 | I'm going to skip Subtitle, that's something
I don't really use very often but it is there.
| | 01:02 | This is a brand-new item, so
I'll put brand-new as the condition.
| | 01:05 | There's an optional feature here that if
the item has a UPC code, you'll want to
| | 01:09 | enter it there because eBay will
provide some pre-filled information about that
| | 01:13 | item, which is called the catalog.
| | 01:15 | Since there are item specifics
available some categories require them and
| | 01:19 | others do not, this doesn't really
apply to what I'm selling, so I'll skip the
| | 01:23 | Item Specifics, but you could feel them
if they are relevant to your item, then
| | 01:27 | click Add pictures.
| | 01:29 | Since this is a pretty simple item to
power cable I'm going to go to my Desktop
| | 01:33 | and open up my folder with pictures
in it and I'll just pick one of the two
| | 01:38 | pictures that I've taken for
the item and I'll load it up.
| | 01:40 | If I wanted to I could trim this
picture and edit it I can quickly cropped it a
| | 01:45 | little bit just to make it little bit
tighter and then I click Apply, there you
| | 01:49 | go, it's a nice tight shot.
| | 01:51 | I do want to promote this a little bit
more than most things because I have a
| | 01:55 | lot of these available and I want to
get it out there and I want to get people
| | 01:58 | noticing, so I'm going to click on
here Gallery Plus, makes a much bigger
| | 02:01 | picture in the search results of gallery.
| | 02:04 | The Picture Pack I'm going to skip,
but if you wanted to take advantage of it
| | 02:07 | you could get more pictures for a discount.
| | 02:11 | Now that I have my picture in, I'm going
to go ahead and copy my description and
| | 02:15 | I'll go ahead and copy it, I'll go
back over here to eBay and paste it, so I
| | 02:18 | definitely want to paste that in, so I
don't have to type it all over again.
| | 02:23 | I'm going to change the font size and
color, I am going to go ahead and make a
| | 02:27 | couple of changes and I'll make a
change in the color of the font as well.
| | 02:31 | If you want to use any of the
formatting tools they're all here and available
| | 02:34 | for you including things like changing
the color, bold, italic, underline, you
| | 02:41 | can align the text to the left or
right or you can center it, you can create
| | 02:45 | lists and things like that or you can
use the indent features that are there.
| | 02:49 | You can preview your listing, you can
see what it would look like on eBay at
| | 02:52 | this point, nice picture and I didn't
even use professional lighting kit, that
| | 02:57 | was just a camera phone picture.
| | 02:58 | I am going to close the Preview and I'll
continue to scroll down, you can add an
| | 03:03 | optional listing template which is
called Listing Designer if you want to, and
| | 03:07 | there is a free counter available
and I'm definitely going to use a free
| | 03:10 | counter, because I want to see how
many people have looked at my listing.
| | 03:13 | Now here's what's different, you
remember that we had started our previous
| | 03:17 | listing as an online auction and with
the auction format listing we were able to
| | 03:21 | put a starting bid and reserve and
a Buy It Now price on that listing.
| | 03:25 | This tab allows us to use fixed price,
so I'm going to enter in my fixed price,
| | 03:29 | I want to get $12.95 for each of these.
| | 03:32 | I also have this feature which is
called Best Offer, people can make offers and
| | 03:37 | those offers can be less than what I'm
asking for the item and I can receive
| | 03:41 | those offers and accept or decline them.
| | 03:43 | eBay can manage that for you and if you
have the price window, you can go ahead
| | 03:49 | and set your top and bottom prices, so
I always want to accept any offer of at
| | 03:53 | least $10, but I always want to
decline offers that are below $8.Scrolling
| | 03:59 | through you can then enter in your
quantity and quantity I'm going to put on
| | 04:03 | here is 10 although I have a thousand
of these, I don't want to people to think
| | 04:06 | they're just junk, there's too many of them.
| | 04:08 | I don't want to show some perceived
values, so I'll only put 10 in there and
| | 04:11 | then the durations available here, you
can put 3, 5, 7, 10, 30 days or Good Til
| | 04:17 | Cancelled, I'm going to use Good Til
Cancelled which means that the listing
| | 04:20 | stays on eBay until all the
quantity that are available have sold.
| | 04:25 | I don't think you need scheduling on
a listing that has Good Til Cancelled,
| | 04:28 | but if you have an item that has a
duration that's not Good Til Cancelled, you
| | 04:32 | can use the schedule listing to kind of
adjust when that listing will end on the eBay site.
| | 04:37 | In the next section you can use the
optional feature for eBay Giving Works
| | 04:41 | which is a optional charity donation
you can make to your charity of choice if
| | 04:45 | you want to, and then indicate what PayPal
address you'll be using to receive payments.
| | 04:50 | I want to select Require immediate
payment, that means that if somebody does not
| | 04:54 | have a PayPal account they won't be
able to buy my item, because when they
| | 04:57 | purchase it I want them to pay for it
right-away, that's what that option is.
| | 05:02 | What I'll do with shipping is this is a
pretty light item, so I'm going to give
| | 05:05 | flat rate shipping to my buyers, when I
offer that I'm going to put a flat rate
| | 05:09 | in there and since there is more than
one available, eBay asks me how much do I
| | 05:13 | want to put in for each additional item,
it only costs about a buck to ship this
| | 05:17 | and I'll put in here $0.50
for each additional item.
| | 05:21 | And then for additional features like
an add priority mail if you want to I
| | 05:24 | added first-class here, I can put
Priority Mail and I can say it's going to
| | 05:27 | be $5 for the first item and maybe a
dollar additional for each additional
| | 05:31 | cable that's purchased.
| | 05:33 | You can add up to four domestic
shipping services if you want and I do let
| | 05:38 | people pick up items locally, so
I'll go ahead and check Local pickup.
| | 05:42 | I can also create some rules for
combined shipping if you want to and you can
| | 05:46 | also indicate how fast you'll process
the order, so if you ship everyday you can
| | 05:50 | put one business day.
| | 05:51 | If you ship a couple of times a week you
might want to put three or four days in
| | 05:55 | there that's probably a good idea.
| | 05:57 | And for international shipping if you
do ship international you're going to
| | 06:01 | want to go ahead and put in
international shipping options here, for that I do
| | 06:05 | charge $12 for the cable for the first item
and then I'll say $5 for each additional one.
| | 06:10 | There is some other information you can
fill in such as your item location you
| | 06:14 | can change that, you can put some buyer
restrictions on here for anyone who has
| | 06:18 | too many unpaid item strikes on their
account at eBay, you can block them and
| | 06:23 | you can also change your returns policy.
| | 06:26 | Returns is very important to me
because I let my buyer's return items within
| | 06:29 | 30 days no questions asked and I'm
going to go ahead and leave that the way it
| | 06:33 | is, you can change the returns policy if
you want to, but I'm going to leave it as is.
| | 06:38 | Additional information about the items
such as how soon you require payment and
| | 06:42 | things like that, you can put it into
this box right here and then you'll see
| | 06:45 | what the eBay fees will be so far for
listing what you've set up on the site.
| | 06:50 | In the next page I have some
additional enhancements, I already have Gallery
| | 06:53 | Plus on there, I definitely want to add
Bold, because I'm interested in getting
| | 06:58 | people's attention and I have a lot of
these for sale, and then I'll scroll down
| | 07:01 | and I can see the review of the fees
that are here, all the fees for listing
| | 07:05 | this site including the Insertion Fee,
the Gallery Plus fee, the Bold Fee and
| | 07:10 | then the total is $5.50, then I can go
ahead and click List and then the item
| | 07:15 | will be active on eBay, there you go.
| | 07:16 | Now I can see the listing, it is
active on eBay and for sale and looks good,
| | 07:22 | picture looks good and the description
looks good, all the information is there.
| | 07:26 | There is virtually no difference in the
steps you take to create a fixed price
| | 07:30 | listings from when you
make auction style listings.
| | 07:32 | Making a listing in an eBay
store if you decide to create one is
| | 07:37 | virtually identical to.
| | 07:39 | An eBay selling account lets you
create these different listing formats.
| | 07:43 | you can also sell vehicles on eBay
if you're interested in doing that.
| | Collapse this transcript |
| Connecting eBay with social media| 00:00 | eBay is a vast community of users and
many of those users are active buyers.
| | 00:06 | There is a really good chance your
item will sell without any additional
| | 00:09 | promotion other than just listing it on
eBay and waiting for an eager buyer to
| | 00:13 | come along and bid on it or use By It Now.
| | 00:16 | When you sell things that might be of
interest to your friends, your family,
| | 00:19 | or coworkers or perhaps even repeat
buyers, you'll want to understand how to
| | 00:23 | use the promotional tools that are on eBay
for sharing information about your listings.
| | 00:29 | I have this very rare and unusual 1912
World War I Doughboy Army Uniform that
| | 00:33 | I have for sell on eBay right now and
because it's kind of interesting and
| | 00:37 | eclectic item I'd like to share it not
only with people who've bought similar
| | 00:41 | items from me in the past, but I also want
to share with people on Twitter and Facebook.
| | 00:45 | I'm going to go ahead and show you all
of these different features on eBay I'll
| | 00:49 | show you them right here.
| | 00:50 | It's kind of hidden.
| | 00:51 | It's down here in the little far right
to middle of the screen you'll see the
| | 00:56 | Share options and you'll see an email icon.
| | 00:58 | Then you'll see a Facebook icon
and then you'll see a Twitter icon.
| | 01:03 | I'll go ahead and click on the Email
option and you'll see a page pop-up that
| | 01:08 | lets you type in some information.
| | 01:09 | The first piece of
information is the email address.
| | 01:13 | This is the email address of the person
you'd like to receive that information.
| | 01:16 | What will happen is I'll be emailing a
copy of this listing and a link to bring
| | 01:21 | that person to the listing
when they click that link.
| | 01:23 | I can put a personal message here if I
want to or I can just leave the standard
| | 01:27 | message that eBay provides.
| | 01:29 | Then I scroll down and I can copy myself
on the email and then send the message.
| | 01:33 | So I'll go ahead and send the message,
and then what happens is eBay will email
| | 01:38 | the other person a copy of that listing
information and you'll see right here in the Inbox.
| | 01:43 | I sent it to myself in this case.
| | 01:45 | You'll see a copy of the listing link.
| | 01:47 | I'll go ahead and show the images,
because you can see that Gmail blocks
| | 01:51 | them automatically.
| | 01:52 | Then you can see the link to the
listing and if I click on that link the person
| | 01:56 | who receive that email can immediately
click over and take a look at the listing
| | 02:00 | right away and perhaps bid on it or buy it.
| | 02:03 | So that's how the email option works.
| | 02:05 | Let's take a look again at the listing
page, I'll go back to it and we'll scroll
| | 02:09 | down and we'll take a
look at the Facebook option.
| | 02:12 | When you click on the Facebook
option you need to be actually signed into
| | 02:16 | your Facebook page.
| | 02:18 | So I'm going to go ahead and sign-in.
| | 02:20 | Then you have a little space here you
can use to right on your Wall, and you
| | 02:24 | can either leave it as is and go
ahead and post it without putting any
| | 02:28 | additional comments or you can add your own
personal touch, and I'm going to do that myself.
| | 02:32 | So I'm going to say, This is just listed,
a really rare and interesting piece of
| | 02:39 | Word War I memorabilia.
| | 02:45 | Then go ahead and Share the link, and
that'll now appear on your Facebook stream.
| | 02:50 | Now that you've posted this link on your
Facebook profile you can see right here
| | 02:54 | that it immediately appears on your
Facebook stream on your Wall and it allows
| | 02:59 | people to see it and comment on it as well.
| | 03:01 | Let's go ahead and take a look
at the Twitter sharing option.
| | 03:04 | Over here you'll see an
option to share on Twitter.
| | 03:06 | If you click that you'll have to
sign into your Twitter account.
| | 03:11 | Once you're signed in you can go ahead
and just post the link as it is or you
| | 03:15 | can have a little
additional text if you want to.
| | 03:18 | I'm going to say it because it's very short.
| | 03:20 | You only have so much space on Twitter.
| | 03:22 | This is just listed a super
rare item, and then I'll Tweet it.
| | 03:30 | Now that that's done I can go ahead
and view it on Twitter. And here we go!
| | 03:35 | Voila!
| | 03:36 | It's right there on my Twitter profile.
| | 03:38 | If I click on my user ID, I'll be able
to see the stream of post that I've made
| | 03:44 | and that includes a link to that listing.
| | 03:46 | If I click on that, boom, it
takes me right to the listing itself.
| | 03:50 | Social media sites are now the hottest
trend with individuals all over the globe
| | 03:55 | joining on to these sites in droves.
| | 03:57 | You've created your own network of
friends, colleagues, and your own customers
| | 04:02 | through these social media sites and
now you can share that information about
| | 04:05 | your eBay listings with these
people and help sell more items.
| | 04:09 | These additional promotional tools will
help you share that information quickly
| | 04:13 | and maybe these people are interested
in buying it, maybe your friends or your
| | 04:16 | colleagues might be interested and
purchasing something that you have to sell.
| | 04:19 | This is going to help catalyze more
sells from folks that know and trust you.
| | Collapse this transcript |
| Using My eBay to manage listings| 00:00 | Getting your listings up and running
isn't the end of the road. You'll also need
| | 00:04 | convenient tools to manage those
listings and you'll be going through a tool
| | 00:09 | called My eBay very frequently
to manage your listings on eBay.
| | 00:12 | That's a place where you'll answer
questions from buyers, handle offers, and
| | 00:16 | manage your sales and shipping.
| | 00:18 | I'm going to walk you through the My
eBay tool right now by going to this link
| | 00:22 | at the top of the page called My eBay.
| | 00:25 | You can quickly jump to the selling
section of My eBay, but I'm going to click
| | 00:28 | at the top here where it says My eBay
to show you all the features of my eBay
| | 00:32 | very briefly and walk you through step by step.
| | 00:36 | First of all, you'll see some tabs here.
| | 00:37 | There are four tabs going across.
| | 00:39 | You'll see the Activities tab, Messages
tab, the Account tab, and Applications.
| | 00:44 | The first tab is all the activity
for your buying and selling and your
| | 00:47 | purchase history and all the
information about what you've been doing as far
| | 00:51 | as trading on eBay.
| | 00:52 | The second tab is the Message tab, this
as a secure messaging system that allows
| | 00:57 | eBay and the users on eBay to
communicate with you without using an email inbox.
| | 01:03 | This is your own private messaging
center on the eBay site where secure messages
| | 01:08 | can be sent to you about offers you
received, for specific items that you're
| | 01:12 | selling, or questions about an item
that might need to be answered or perhaps
| | 01:16 | even customer-service challenges where
maybe a buyer needs a tracking number or
| | 01:20 | information about the
order they've placed with you.
| | 01:22 | Important system messages are also
sent through here so that you can receive
| | 01:26 | updates on information from eBay directly.
| | 01:29 | The next tab is the Account tab.
| | 01:31 | Within the Account tab you can manage your
account on eBay and change your preferences.
| | 01:36 | With the Account tab you can manage
all the preferences and your business
| | 01:39 | information and what you'll be able to
change here are things like your business
| | 01:43 | address, your phone number, your
email address, also ways in which eBay can
| | 01:47 | communicate with you can be adjusted here.
| | 01:50 | Your preferences on the site and
other information that's important about
| | 01:53 | managing your eBay
account for buying and selling.
| | 01:56 | You'll also see an account summary
where information about how much money you
| | 01:59 | owe eBay for fees is presented, copies
of your invoices can be obtained from
| | 02:03 | this page, and you can also change
the method you use for paying eBay your
| | 02:07 | seller fees when you're listing items
and selling them on the eBay account.
| | 02:11 | The next tab is the Applications tab.
| | 02:14 | Within the Applications tab you can
pick up third-party applications that you
| | 02:18 | can use to enhance your eBay business.
| | 02:20 | These are applications from third-
party companies that you can download into
| | 02:24 | your eBay account and use to
manage your business better.
| | 02:27 | I'm going to go back to the Activity tab
and I'm going to scroll through some of
| | 02:33 | the sections here to explain
them a little bit more in detail.
| | 02:36 | As you first land here you see your Watch List.
| | 02:38 | These are items that you're
watching, and this is for buying.
| | 02:41 | Since we're talking about selling
I'm going to jump directly to the Lists
| | 02:44 | section and the selling sections.
| | 02:46 | I'm going to show you a
little bit here about Lists.
| | 02:48 | We've talked about how to bookmark
specific searches and bookmark individual
| | 02:52 | items that's called Watching Items.
| | 02:54 | I have a list of items
that I've watched right here.
| | 02:57 | Also, I have some saved searches.
| | 02:59 | So items that I've wanted to watch on
eBay on a regular basis such as perhaps
| | 03:04 | Epson printer or in this case I needed
a John Deere Riding Mower or things like
| | 03:09 | Xerox Toner for my color printer.
| | 03:11 | All that can be saved here as well.
| | 03:13 | Saved sellers are the favorite sellers
that I watch when I'm looking for bargains.
| | 03:17 | So these are people that I know are
selling great items and I can purchase items
| | 03:21 | for resell from them.
| | 03:23 | In some cases these are wholesalers who
sell merchandise on eBay that I can turn
| | 03:26 | around and resell here in this section.
| | 03:29 | Now let's talk through step by step
the different selling tabs on My eBay.
| | 03:33 | These are bookmarks or links or you
could also call them filters for different
| | 03:38 | aspects and facets of what
you'll be doing as a seller.
| | 03:41 | If you clicked the All Selling link
you'll see that there's a filter for all the
| | 03:45 | activity of items that you're
selling and there is a summary here and a
| | 03:49 | dashboard that explains all those activities.
| | 03:51 | I can see a dashboard here that
explains all the current activity that's going
| | 03:55 | on with my sales, I can see that I have
some items with questions from buyers,
| | 03:59 | I'm waiting for payment, and I have to
ship some things, and there is a bunch of
| | 04:02 | other helpful reminders here
on the Selling Reminder section.
| | 04:06 | I also have an Active Selling
link and filters here across the top.
| | 04:10 | These filters allow me to quickly
jump to specific types of listings.
| | 04:15 | I've got listings with questions and I
can quickly look at those listings and
| | 04:18 | the answer the questions to the buyer.
| | 04:20 | Once I've answered those questions I'll most
likely get a purchase from one of those buyers.
| | 04:24 | That's the name of the game.
| | 04:25 | Quick response and customer
service results in actual sales.
| | 04:28 | I've got some open offers from buyers here.
| | 04:30 | These are buyers that have made offers
on items and they want to go ahead and
| | 04:33 | make an offer slightly lower than what
I've asked for, for these items on eBay.
| | 04:37 | And I've got a number of other tabs
here where you can filter out things like
| | 04:41 | items Without Bids/Reserved Not Met,
perhaps you want to look at items with
| | 04:46 | Markdowns when you're using Markdown Manager
that's if you have an eBay store, and I do.
| | 04:50 | There are a lot of other filters here
on the left-hand side and you can walk
| | 04:53 | through each of them and see items
that are Scheduled, Active Listings, items
| | 04:58 | that you Sold and Unsold items as well.
| | 05:00 | I'm going to go ahead and quickly
show you something about unsold items.
| | 05:03 | So if you're in the Unsold item section,
you can scroll through the unsold items
| | 05:08 | and use one of these menus here
and you can re-list those items.
| | 05:12 | So here is a Terminator 2 Authentic
Crew Jacket, it didn't sell the first time
| | 05:17 | around which doesn't
mean it's not going to sell.
| | 05:18 | I can go ahead and quickly relist this
item and send it out to auction again or
| | 05:23 | perhaps send it to my
store as a Fixed Price item.
| | 05:25 | I also have the ability to leave notes.
| | 05:28 | So let's say I sold something
and I want to go to my Sold items.
| | 05:30 | I have a customer who has called me on
the phone and said, hey, I really need
| | 05:34 | this gift wrapped and I also need to have
card enclosed, because it's a gift for my mother.
| | 05:38 | Well, what I'll do is I'll go ahead
and click on that item, I'll look at More
| | 05:42 | actions, and I can add a note.
| | 05:44 | You'll see that there is a lot of
other options here in this menu and you
| | 05:47 | can explore these on your own time,
but we're going to click here and add a
| | 05:50 | note, customer needs this gift wrapped
for his mother with a card that says,
| | 06:01 | Happy Birthday Mom. Love, Joe.
| | 06:07 | Once you've entered that note it'll pop
up and it'll appear right here on the page.
| | 06:11 | Another neat feature here on My eBay is
the ability to make reports and print things.
| | 06:16 | So if you ever want to print a page
with the information that you've entered or
| | 06:20 | that you've been managing, you can
click the Print option here and you can make
| | 06:23 | a new page here that will paginate and
create a nice neat page that you can turn
| | 06:28 | round and the send to your printer as well.
| | 06:31 | So that's a very handy feature
especially if you like paper and you like seeing
| | 06:34 | things in your hand.
| | 06:36 | In each of the sold items when you
look in this column here you'll see things
| | 06:40 | like a shopping cart icon, a dollar
sign ($), these are different icons that
| | 06:44 | have different meanings.
| | 06:45 | For example, if someone has completed
checkout which means that they've gone
| | 06:49 | through the process of buying an item
and they've given a shipping address and
| | 06:53 | also paid for that item, you'll
see that the icons turned blue.
| | 06:57 | When this icon turns blue that
means I've shipped that item.
| | 07:00 | You also see icons for
things like Feedback left.
| | 07:03 | This helps you to manage your eBay
listings more efficiently, because you have
| | 07:07 | these quick and easy to understand legend icons.
| | 07:11 | So these icons are found here on the
lower left-hand side and you can look
| | 07:14 | through them and see what each of them
means and what the purposes of them are.
| | 07:19 | Getting to know My eBay can look a
little overwhelming at first, because there's
| | 07:22 | so much information that you can garner
from this eBay dashboard and it manages
| | 07:27 | all your activities on eBay in one place.
| | 07:30 | Given enough time it'll definitely
become second nature to you to use my eBay
| | 07:34 | and it will become your best friend
for staying organized and staying on top
| | 07:38 | of your eBay business.
| | Collapse this transcript |
| Revising current listings| 00:00 | Suppose you've created a listing on
eBay and you want to make some changes to
| | 00:04 | that listing, because you felt may be
the price was too high and it had no bids
| | 00:08 | or you want to add some additional
photographs or perhaps you want to make some
| | 00:12 | changes to the description or enhance
the listing with some additional options
| | 00:16 | that eBay offers such as listing enhancements.
| | 00:19 | It's easy to make changes to a listing so
long as there are no bids on that listing.
| | 00:24 | In order to make a revision to an item
you'll first want to find that listing,
| | 00:27 | so you can go to My eBay and go the
Selling link and you can scroll down and
| | 00:32 | take a look at the items that you have for sale.
| | 00:34 | There's Active listings on the left-hand
side and you can quickly go to that link.
| | 00:39 | I have a Vintage Leather Men's Cowboy
Belt and I want to go ahead and revise
| | 00:43 | that listing, there are no bids on it
yet and I don't have any offers pending,
| | 00:47 | so I click on the listing.
| | 00:49 | You'll find a Revise your item link right here.
| | 00:51 | When you click that hot link you'll
go into the listing revision page.
| | 00:55 | Now this allows you to revise the
listing in the very same interface that you've
| | 01:00 | used when you created the same listing.
| | 01:02 | So let's say I wanted to add some
additional keywords to my title.
| | 01:05 | I can certainly do that.
| | 01:06 | I discovered that the buckle on this
belt is Sterling Silver and that's a very
| | 01:11 | important detail, so I want
to add that to the listing.
| | 01:15 | Now eBay has 80 characters for the
title, so I can even add more keywords if
| | 01:19 | I really wanted to.
| | 01:21 | I scroll through and I realize that I
want to add some additional information
| | 01:24 | such as the Color, so there's definitely
Browns in this belt and I want to add that as well.
| | 01:29 | I don't really like this photograph and
I don't feel it really helps retail this
| | 01:34 | item any better, so I am going to
Remove one photograph and I am going to Add
| | 01:37 | some additional photographs.
| | 01:39 | Adding photographs is exactly the same
process as when we first created the listing.
| | 01:44 | I locate the folder that has my
photographs and I go ahead and take a look at
| | 01:48 | the ones I want to add.
| | 01:50 | You can add one picture at a time or
you can hold the Ctrl key down on your
| | 01:54 | keyboard and add a couple or
multiple photos all at once.
| | 01:59 | You may remember that there are some
tools for Cropping and adjusting, editing
| | 02:04 | and making changes to the exposure and
brightness and contrast of your picture.
| | 02:08 | So I am going to go ahead and Apply a
Crop to this photo and make it clear that
| | 02:12 | the belt buckle is nice and
beautiful and big and bright.
| | 02:15 | I don't think that somebody really
needs to see the whole picture here, they
| | 02:19 | just need to know how long this belt is,
so I am going go ahead and Crop down
| | 02:23 | here to where the measurements are, so
people can see them really nice and big
| | 02:27 | and when you do that you can go ahead
and click Apply and you can click Upload.
| | 02:32 | You have the option to add additional
feature enhancements at this point just as
| | 02:35 | when you created the listing for the first time.
| | 02:38 | Now that I've added some additional
photographs, I think it's important to
| | 02:42 | mention that the belt buckle is
Sterling silver, so I am going to say Sterling
| | 02:47 | silver and then you can make some
additional changes to listing by going through
| | 02:52 | and making those changes now.
| | 02:54 | I figured that with the Sterling silver
belt buckle adding about $50 in value to
| | 02:59 | this belt, I am going to
go ahead and make it $109.
| | 03:03 | You can make changes to any aspect of
the listing since there is no bids on
| | 03:07 | it, no offers and then you click
Continue, you go to the next page and you
| | 03:12 | Submit the revisions.
| | 03:14 | I want to talk about some very, very
important details about revising your listings.
| | 03:20 | If you have more than 12 hours before
the end of the listing you can revise
| | 03:24 | any aspect anything about your listing format,
your features, your pictures and so forth.
| | 03:30 | You cannot extend the duration of your
listing if two or more hours have elapsed
| | 03:35 | since you originally submitted
it that's the one restriction.
| | 03:39 | You can add or remove any listing
enhancements you want to otherwise.
| | 03:43 | You can also add a second eBay category.
| | 03:45 | You can add to the item description,
you can add photos, enhancements and
| | 03:49 | reduce the reserve price if you've chosen to
add one on any Auction-style format listing.
| | 03:54 | If there are less than 12 hours
before the listing ends you can only add
| | 03:58 | listing upgrades to increase your
listings visibility on eBay, but you cannot
| | 04:03 | make other changes to it.
| | 04:04 | Let's go ahead and take a look at the
revisions we've made on this listing for the belt.
| | 04:08 | You can see that the new price is
there and the additional photos that I took
| | 04:12 | are there, nice big, bright photos are
there, and you can scroll through and
| | 04:16 | see the changes that I made to the
description as well and that's all there is to it.
| | 04:21 | Using the revision options you
can tighten up your eBay listings.
| | 04:25 | You can make corrections and
revisions and that's something you'll want to
| | 04:28 | do from time to time.
| | 04:29 | If a buyer contacts you about
something important on the listing maybe you've
| | 04:33 | missed that important detail that
will come up during questions and answers
| | 04:37 | exchanges on the messaging system on my eBay.
| | 04:40 | Then you'll realize you want to add more
photos or simply sharpen up the quality
| | 04:44 | of your description to make it
more appealing to your buyer.
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| Handling buyer communications| 00:00 | We've all had bad and great
customer service experiences.
| | 00:04 | When we're buying anything, we can
expect a certain level of common courtesy and
| | 00:08 | customer service from the person
or company from whom we're buying.
| | 00:12 | We'll cover the best ways to
encourage bids from buyers through great
| | 00:15 | communication on eBay.
| | 00:16 | Center on a positive attitude when
replying to prospective buyers, because a
| | 00:20 | lot of buyers may be in a hurry and
fail to read your listing thoroughly.
| | 00:24 | They may ask questions you've already answered.
| | 00:26 | But answer them back anyway in
a friendly and a positive tone.
| | 00:30 | The worst thing you can do is preface
a response by saying that you've already
| | 00:33 | answered that question in the listing.
| | 00:34 | That's a real bummer, and buyers
will get turned off in a jiffy.
| | 00:38 | Unless you offer a telephone number in
your listings, you'll be receiving your
| | 00:42 | buyer questions through
emails through the eBay system.
| | 00:45 | There are fraudsters out
there and using eBay system
| | 00:48 | directly will ensure that you're
dealing with an actual registered eBay user.
| | 00:53 | You can see that user's profile and
feedback and get a general sense that you
| | 00:57 | are dealing with someone legitimate.
| | 01:00 | Prompt communication is important.
| | 01:02 | If you are going on vacation, it's not
a good idea to list items and miss out
| | 01:05 | on potential bidders or buyers because of a
lack of access to a computer or mobile phone.
| | 01:11 | Keep your replies to buyer's fun and
light, but focus on answering their
| | 01:15 | questions thoroughly.
| | 01:16 | Express your gratitude for the
buyer's interest in your item and thank them
| | 01:20 | for making an enquiry.
| | 01:22 | If you're communicating with someone
who has already made a purchase, be
| | 01:25 | prepared to respond to request for shipping
and tracking information or request for returns.
| | 01:31 | You may even want to take a moment to
give a cordial email follow-up about the
| | 01:34 | sale and find out if the
buyer was completely satisfied.
| | 01:38 | You can always contact a buyer from your
eBay listing using the eBay contact feature.
| | 01:44 | It's great to offer a fabulous product
but great service goes that extra mile
| | 01:48 | for your eBay business, and handling
buyer communication effectively and with
| | 01:52 | the great attitude
translates into more sales for you.
| | 01:55 | Be friendly and punctual with your
buyer emails, and you'll definitely see a
| | 01:59 | huge difference in the
response you'll receive from buyers.
| | Collapse this transcript |
| Handling offers| 00:00 | When you list an item at a fixed price,
eBay permits you to offer an optional
| | 00:05 | feature on your listing called Best Offer.
| | 00:08 | This feature permits you to haggle with
your potential buyer, so that they feel
| | 00:12 | they can get a better deal with you.
| | 00:14 | I've covered briefly in the listing
movie for a fixed price listing, how you
| | 00:18 | can establish a high and a low price
threshold when making these listing best offers.
| | 00:24 | Now, I'll show you in practice how the
best offer feature works from the seller
| | 00:27 | side of things, so let's
walkthrough that process.
| | 00:30 | First of all you can always see a best
offer on any listing page when someone's
| | 00:34 | made an offer on an item and you're on
the listing page, you'll be able to see
| | 00:38 | that there is an offer
that's come in on this item.
| | 00:40 | So this item has best offer and you can
see a Make Offer button on the listing
| | 00:45 | and you can also see here where
someone has made an offer on the item.
| | 00:48 | If I wanted to, I could go ahead and
review that offer right now by just
| | 00:52 | clicking Review offer, then you'll see
the actual offer and the details of that
| | 00:56 | offer and any conditions that the
buyer may have put in with the offer.
| | 01:00 | Any buyer who makes an offer can
include a note with the offer itself, so let's
| | 01:05 | go ahead and flip over to My eBay for
a second and take a look at the Selling
| | 01:10 | link and you'll see here if you're
doing a lot of business and you've a lot of
| | 01:14 | offers coming in, you might want to
use My eBay to manage those offers.
| | 01:18 | You can see right here that there are 3
items with offers from buyers, so I am
| | 01:22 | going to go ahead and click on that and then
I'll see a list of those items that have offers.
| | 01:27 | Open Offers are shown here or on My eBay
under the Active Selling link under the
| | 01:31 | filter for Open Offers which you can
see right here, it's a tab that you can
| | 01:35 | see, then you can click Respond to offers.
| | 01:37 | So when you see My eBay and you see an
Offer you can respond to that Offer here.
| | 01:41 | I am going to scroll down and take a
look at this offer for the Cowboy Belt I
| | 01:45 | got a really low offer its only $10,
I am going to Decline this offer, it's
| | 01:49 | just so low that I think that the buyer
is not serious and I don't want to make
| | 01:53 | a counteroffer, I just want to let him
know, hey, I appreciate the offer, but
| | 01:57 | I'm not really interested, so I
appreciate your offer and then I'll go ahead
| | 02:02 | and Decline the offer.
| | 02:03 | What will happen next is that the
buyer will receive a notice through eBay
| | 02:09 | saying, hey, you know, the seller
wasn't really interested in your offer.
| | 02:11 | The buyer has a chance to make up to
two more offers, because you can see here
| | 02:15 | that eBay is indicating that
there is two offers remaining.
| | 02:18 | I am going to go Back to My eBay for a
second and I am going to look at my Open
| | 02:22 | Offers, again, I am going to click on that
link and I am going to Respond to the next offer.
| | 02:27 | The next offer is for the
Earthenware Doggie Dish that I have for sale.
| | 02:32 | So this buyer has made an offer of $25,
I think that's a pretty good offer, I
| | 02:36 | might seriously consider that offer,
but you know what I actually have about
| | 02:39 | $20-$25 into this dish, so I
am going to make a counteroffer.
| | 02:43 | So I am going to click here and make a
counteroffer and I am going to scroll
| | 02:47 | down and put a counteroffer in, and I
am going to say, you know what, I could
| | 02:50 | probably want $30.00 for this dish.
| | 02:52 | So I am going to say here, Thanks,
and then I can go ahead and Review the
| | 02:56 | offer and this is a counteroffer, so
I am going to go ahead and Submit the
| | 02:59 | counteroffer to the buyer and now we'll see
that there's a counteroffer that's been made on it.
| | 03:04 | Now, you can retract your counteroffer
under certain circumstances and you can
| | 03:08 | learn more about that here by
clicking on the retraction option.
| | 03:12 | If you accidentally enter a wrong
amount or The description of the item was
| | 03:16 | changed significantly or You can't get
in touch with the other person those are
| | 03:20 | the reasons that you can
retract your offer if you want to.
| | 03:22 | Now I am going to go back to the Best offer
deal sheet and take a look out for this listing.
| | 03:27 | You'll here all the Offers on the
left-hand side that have been sent, any
| | 03:31 | expired Offers and Offers that you've
received will all be over there and if you
| | 03:35 | click on listing page for the listing,
you'll have information about Offer
| | 03:39 | History on the right-hand side.
| | 03:41 | If you want to learn more about an
Offer on the listing, you can go ahead and
| | 03:44 | click on that link, it will take you
back to that Purchase History information,
| | 03:48 | which will also show you the Offer
History, you can see it all there.
| | 03:51 | I am going to go back to My eBay and
I'll manage the last Offer that was made
| | 03:55 | and let's take a look at real quick.
| | 03:58 | I have one Open Offer and then I have
one counteroffer, so there are two open
| | 04:02 | offers right now, and I am going to
Respond to this one, I'll click here, and I
| | 04:06 | see that someone has offered me $9.
50 for one of the computer cables.
| | 04:11 | Will this fit a standard desktop computer?
| | 04:13 | My cable is broken and I need a replacement.
| | 04:15 | Please let me know. Thanks, Tom.
| | 04:17 | Well, Tom made an offer, and I think
it's a very fair offer, so I am going to
| | 04:21 | go ahead and Accept his offer, and then I am
going to leave a note and with the invoice.
| | 04:25 | When I Send an Invoice saying that
this will fit any standard computer, this
| | 04:31 | cable, so really good customer service
is important and when you contact your
| | 04:37 | buyer and you're interacting with them
offering them as much customer support
| | 04:42 | with any transaction,
including offers is important.
| | 04:45 | With the best offer
feature, buyers can negotiate.
| | 04:47 | this is a time-tested tried-and-true
method for negotiating with other people
| | 04:51 | when you're doing business.
| | 04:53 | eBay enhances your selling experience by
allowing buyers to wheel and deal with you.
| | 04:57 | You can accept a best offer.
| | 04:59 | you can make a counteroffer
or Decline the offer entirely.
| | 05:03 | Each best offer is good for up to 48 hours.
| | 05:05 | A best offer just like any Bid or Buy
it Now action is binding on the buyer and
| | 05:11 | when a seller accepts the best offer
made by a buyer on eBay, buyer and seller
| | 05:15 | are both equally bound to
complete the transaction.
| | 05:18 | A really nice thing about best offer
is that it's free to use, so be sure you
| | 05:22 | take advantage of it on
your fixed-price listings.
| | Collapse this transcript |
| Completing the sale| 00:00 | Once you've made your first sale you want
to complete the transaction and get paid.
| | 00:04 | I'll walk you through the simple process
of completing a transaction with your buyer.
| | 00:09 | You'll manage your transactions and
your sales through My eBay, and go up here
| | 00:14 | to My eBay and click on the Selling link.
| | 00:16 | Then you scroll down, and you go to the
section where it says Sell, then you can
| | 00:22 | click on the filter for Sold items.
| | 00:24 | That's the place where I'm going to go.
| | 00:26 | In the Sold items section you have these
different filters that allow you to see
| | 00:30 | which items are awaiting questions to
be answered and which items are Awaiting
| | 00:34 | Payment and Shipment.
| | 00:37 | In order to send an invoice to
your buyer, you'll need to go to the
| | 00:40 | Awaiting Payment section.
| | 00:43 | And it's important to send an invoice
for shipping cost, especially to buyers
| | 00:46 | where they are overseas or they
have asked for a shipping upgrade, like
| | 00:49 | overnight shipping perhaps.
| | 00:51 | You can see here that there
is different statuses going on.
| | 00:54 | You have an unpaid item
case open for transaction.
| | 00:57 | That means that this particular
buyer has not yet paid for this item.
| | 01:00 | And I've opened a case with eBay saying,
hey, I notice this buyer hasn't paid, I
| | 01:05 | haven't heard from them, I'd like
to go ahead and try and resolve this.
| | 01:08 | You can see the various statuses here,
and when an item has completed check out,
| | 01:12 | like this particular buyer has
provided their shipping address, you'll see a
| | 01:16 | little Checkout icon here.
| | 01:18 | You'll also see an indication of whether or
not a sale is an International Sale as well.
| | 01:22 | I'm going to go through a couple of
things here and show you a few steps that
| | 01:27 | are needed when you're checking out
and sending invoices to your buyers.
| | 01:31 | So the first step is, if you need to
send an invoice to your buyer, you can go
| | 01:34 | to the listing and you'll Send an Invoice.
| | 01:36 | There is an Invoice option right here.
| | 01:38 | You can always send an invoice
directly from the listing page as well.
| | 01:42 | Once you click the button, you'll go to
the Send Invoice dialog option, and here
| | 01:47 | you can see the total shipping and
handling that's been calculated by eBay.
| | 01:51 | This is based on the weight that you
gave eBay when you listed the item and also
| | 01:55 | the method of shipping that you offered.
| | 01:57 | Let's say a buyer wants to change the
method of shipping to a faster method,
| | 02:00 | such as Express Mail.
| | 02:02 | You can go ahead and change that
information and provide the new cost for the shipping.
| | 02:06 | If your state requires Sales Tax to be
charged on an item, you can go ahead and
| | 02:10 | add Sales Tax by percentage here as well.
| | 02:13 | Sales tax in California
has gone to 8.75% statewide.
| | 02:18 | Then you can go ahead and send the invoice.
| | 02:20 | If you want to add a note or change the
standard note here, you can go ahead and
| | 02:24 | give your buyer some
additional information. I noticed.
| | 02:28 | you also have an option here to Copy
yourself on the invoice, that means a copy
| | 02:31 | of the invoice will be sent to
your My eBay messaging system.
| | 02:35 | Then you can go ahead and click
the Invoice by Sending it here.
| | 02:38 | You have the option to Preview
the invoice if you'd like to.
| | 02:41 | Once you've sent the invoice, you can
click here, you can go ahead and see the
| | 02:44 | Order details page, and all the
information about this order, including the new
| | 02:49 | freight and handling charges
that you've charged the buyer.
| | 02:51 | You'll have some additional options
here, and if you click on this little
| | 02:54 | character, you can see that you can
Print shipping label, Add tracking number,
| | 02:58 | you can do a whole lot of different
things, including Sending another Invoice.
| | 03:02 | Let's say I need to send a revised
invoice, I can click here, and I can
| | 03:05 | revise the invoice.
| | 03:06 | If I want to change the method of
shipping to another method yet again, let's
| | 03:09 | say the buyer has a street address and
they want UPS as the method of shipping,
| | 03:14 | I can go ahead and change
the shipping method here.
| | 03:16 | And I can go ahead and send the invoice again.
| | 03:18 | This time I'm going to Preview the invoice,
so you can see what a preview looks like.
| | 03:22 | You'll see what the invoice would look
like to the buyer, and when you send this
| | 03:25 | invoice, it will look just like this
page, where the buyer will have an option
| | 03:29 | to Pay Now and use PayPal
as the method of payment.
| | 03:32 | Once you're done previewing, you can
go ahead and Send the Invoice again.
| | 03:35 | Now, let's talk about a few more features.
| | 03:38 | I'm going to go ahead back to my eBay by
clicking here, and I'm going to discuss
| | 03:42 | a couple of more things.
| | 03:43 | So let's go ahead and take
a look at the Sold listings.
| | 03:47 | We'll go down to the filters and we'll
take a look at Awaiting Payment again.
| | 03:52 | If a payment never arrives, you can
also open a dispute with eBay to go ahead
| | 03:57 | and moderate that issue with eBay directly.
| | 04:00 | So let's say that you've got a buyer
who just hasn't paid for an item and you
| | 04:03 | need to get payment from them, you
can go ahead and send a message through
| | 04:06 | eBay to open up a case.
| | 04:08 | So what we do is we click on the
listing and we click on Resolve a Problem.
| | 04:12 | At this point, because it's been less
than four days since the listing ended,
| | 04:17 | I cannot yet open a case, so we have to
give the buyer a chance to make the payment.
| | 04:22 | So my only option at this point is if I
want to cancel the transaction, I can do
| | 04:26 | that, but if I want to go ahead and
open the case for nonpayment, I'm going to
| | 04:29 | have to wait a little bit longer and
continue to communicate with the buyer
| | 04:32 | before I open an official case with eBay.
| | 04:34 | So I'm going to go back one more step
and take a look at the list again, and
| | 04:39 | I'll take a look at this item right
here, and I'll click Resolve a Problem.
| | 04:43 | In this case, it's been more than four
days since the end of listing, I sold
| | 04:47 | this item and I haven't received
payment yet, so I'm going to use this option
| | 04:50 | right here and click Continue.
| | 04:52 | In the next page, I can Submit an
unpaid item dispute officially through eBay,
| | 04:57 | and I'll have this moderated
with the eBay computer system.
| | 05:00 | It's not a live person, it's actually a
computer system that moderates this case.
| | 05:05 | This case with the buyer is now open,
and officially this is now a dispute with
| | 05:10 | the buyer for nonpayment.
| | 05:12 | If the buyer chooses to pay, this case
will close automatically, and if they
| | 05:15 | don't, I'll have the option to either
relist the item and get my eBay final
| | 05:19 | value fees back, or I can put an unpaid
item strike on the buyer so that future
| | 05:24 | sellers won't be necessarily affected
by this buyer, because eventually if they
| | 05:28 | do that too many times,
their account will be closed.
| | 05:31 | I'm going to go back to My eBay for a
second and take a look at some other features.
| | 05:35 | On the Sold link I had a buyer contact
me and said that they no longer wanted to
| | 05:40 | purchase the item, and in fact
that they had changed their mind.
| | 05:43 | So I'm going to go back to Awaiting Payment.
| | 05:44 | I'm going to take a look at that
listing and then I'm going to give them the
| | 05:47 | opportunity to cancel the transaction,
so I am not going to require them to
| | 05:51 | complete the transaction.
| | 05:52 | I'll click here on the listing.
| | 05:54 | The buyer has contacted me and made me
good faith effort to resolve the problem.
| | 05:59 | And what I'll do is I can no longer
see the Resolve a Problem link here, what
| | 06:02 | I'll do is I'll go down to the eBay
Item number and I'll Copy that, and then
| | 06:08 | I'll go up to Customer
Support on the Resolution Center.
| | 06:12 | Over here I want to cancel the
transaction, you'll see a list of all the
| | 06:16 | cases that you have open with other buyers
on eBay, and I want to cancel the transaction.
| | 06:21 | I click Continue.
| | 06:22 | I put the eBay number in.
| | 06:23 | And then you'll see a note here
that we have a related unpaid item case
| | 06:29 | open with this buyer, and if I do
go ahead and cancel this transaction,
| | 06:33 | this case will be closed.
| | 06:35 | So what I'm going to do is indicate
that the buyer changed their mind and they
| | 06:38 | made a mistake, which is what they did,
and I'll say that I'll relist the item,
| | 06:43 | and then I'll Send a request.
| | 06:45 | eBay has canceled this transaction
and the buyer is no longer obligated to
| | 06:49 | complete it, and my final value fee
will be refunded by eBay at this point.
| | 06:53 | Now, once someone has paid for an
item, you'll see clearly in the My eBay
| | 06:58 | section here an indication that the payment
has been made using this little icon right here.
| | 07:03 | So you'll see a Dollar ($) sign in
darker blue, and that's what will appear once
| | 07:07 | the payment has been received.
| | 07:09 | Using eBay's Checkout system is easy,
and completing the sale with your buyer is
| | 07:13 | a breeze with these online tools
provided by eBay. We're almost done.
| | 07:17 | We still need to pack and ship
the order and get it to the buyer.
| | 07:20 | Now that you've been paid, you'll want
to move quickly to get the product out
| | 07:24 | and take care of that buyer as quickly
as possible, because you have an eager
| | 07:27 | customer who can't wait to
get the item they want from you.
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| Packing and shipping| 00:00 | Now you have made a sale and you have an
excited buyer who wants to receive what
| | 00:04 | they won from you on eBay.
| | 00:06 | Safely getting that item to
your buyer is super important.
| | 00:10 | Now comes the fun part.
| | 00:11 | You might want to ask yourself are you
going to plane on using the United States
| | 00:14 | Postal Service or UPS or some other carrier?
| | 00:19 | Let's make sure we know how we are going
to get it there because it does matter.
| | 00:22 | The Postal Service, also known as USPS,
offers free priority mail supplies at usps.com.
| | 00:29 | So be sure to stock up on them.
| | 00:30 | Flat rate boxes can save you money on
heavier items and here are some standard
| | 00:34 | boxes that are available from usps.com.
| | 00:38 | When shipping with standard
cardboard boxes, compare prices and sizes and
| | 00:42 | be sure to buy boxes that aren't way
too big that might end up increasing
| | 00:45 | the shipping costs.
| | 00:47 | For heavy items, durable boxes are
important and some boxes have higher
| | 00:51 | strengths than others.
| | 00:52 | Here is an example of a multi-depth
cardboard box that can be adjusted to
| | 00:56 | multiple sizes, so you don't have to
stock so many different sizes and you
| | 01:00 | can use less packaging.
| | 01:03 | Be sure to properly wrap the
item in bubble wrap if it's fragile.
| | 01:06 | Double boxing is recommended for
glassware to give that added measure of
| | 01:10 | protection against breakage.
| | 01:11 | A mailing tube can be used for sending
paper item such as posters or large photos.
| | 01:17 | A padded envelope would be ideal for
sending smaller, non-breakable items.
| | 01:21 | Specialty packaging can be used to mail
items such as photographs, CDs, DVDs, a
| | 01:27 | vinyl record or a magazine.
| | 01:29 | It's important to use as little
packaging as possible in order to keep the
| | 01:33 | shipping cost low for your buyer.
| | 01:35 | Make sure that you use foam peanuts as
void fill so that there is little or no
| | 01:39 | movement during shipping.
| | 01:41 | Mobilizing the item is one key
ingredient to ensuring that it won't shift
| | 01:44 | around and get broken.
| | 01:47 | Using eBay's built-in shipping tool you
can send items through UPS or USPS and
| | 01:52 | print your own labels.
| | 01:54 | UPS Ground Service is very popular
but for light items, you should consider
| | 01:58 | using USPS because USPS is faster
across long distances and the cost is lower
| | 02:04 | when you are only sending items
that weigh a few pounds or less.
| | 02:07 | International shipping isn't that
complicated and you'll have different options
| | 02:11 | for sending items overseas.
| | 02:13 | Express Mail is ideal for expensive
and signature required items and is
| | 02:17 | super-fast, but it's more pricy.
| | 02:20 | Priority Mail is also pretty fast
and it balances low cost with speed.
| | 02:24 | There are flat rate boxes and those
flat rate shipping services available for
| | 02:28 | both international and domestic shipments.
| | 02:32 | First-class mail international is available
for packages that are four pounds and under.
| | 02:36 | it's very economical for light,
cheaper items and is an outstanding value
| | 02:40 | with fast delivery.
| | 02:42 | Media mail is cheap, but slow,
and it's used for books, recording,
| | 02:46 | videotapes, CDs and DVDs.
| | 02:49 | Be sure to buy insurance when it matters.
| | 02:51 | More expensive items need it, but cheap
light items don't. PayPal shipping labels
| | 02:56 | are automated and fairly
easy for small volume sellers.
| | 03:00 | Bigger volume sellers need to
use software or it will be a
| | 03:03 | time-consuming experience.
| | 03:06 | WorldShip is a software
program that UPS provides for free.
| | 03:09 | Click-N-Ship is available on USPS.com,
or you can use online meters such as
| | 03:15 | endicia.com, stamps.com and others for
quick online or software based shipping.
| | 03:21 | Buy high quality tape when you
purchase packaging tape because it's what's
| | 03:25 | keeping the box sealed.
| | 03:27 | When everything is packed up, you'll
need to give the boxes to the carrier.
| | 03:30 | Both UPS and USPS offer pick-up
services for a fee or you can drop the parcels
| | 03:35 | off the nearest UPS
store or a local post office.
| | 03:39 | Getting that important item to your
buyer in one piece is very important and you
| | 03:43 | will learn over time how to best
balance out the art of packing securely and
| | 03:47 | shipping economically for your buyers.
| | 03:49 | For example, you wouldn't opt for
Express Mail to ship out a $10 CD, but you
| | 03:53 | might use it for a diamond ring.
| | 03:56 | Shipping media mail sounds great and
it's cheap but an eager buyer might be
| | 04:00 | willing to pay a little extra for
Priority Mail to get that latest video game.
| | 04:04 | Think through how you would want to
receive a purchase if you were buying online
| | 04:08 | and tailor the shipping option so that
your buyers get the same level of secure
| | 04:12 | packaging and affordable shipping
that you would expect to receive.
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| Leaving feedback| 00:00 | Feedback is the heart of the eBay system
and giving and receiving feedback helps
| | 00:05 | other eBay members to receive a
valuable impression about you, your business
| | 00:09 | dealings, ethics, and methods.
| | 00:11 | The goal here is to always receive
positive feedback from your buyers and
| | 00:15 | to give it as well.
| | 00:16 | But sometimes things don't always go
well and feedback is the way that buyers
| | 00:20 | and sellers rate each other.
| | 00:22 | Here's an example of a Feedback
profile for an actual seller on eBay and you
| | 00:26 | will scroll through and you will see
all kinds of very positive feedback
| | 00:30 | comments left by buyer.
| | 00:32 | Sometimes the buyer doesn't
always leave a positive feedback.
| | 00:35 | In this case, we have a buyer that
left a Neutral feedback and the seller
| | 00:39 | actually did a follow up comment on it
to show that the positive action would be
| | 00:43 | available if they contacted to the
seller, the problem can be resolved.
| | 00:46 | So it's important to follow up on all
your comments when you receive something
| | 00:50 | like a negative or a neutral feedback.
| | 00:53 | Sellers can not leave Negative feedback
for buyers, but they can leave Positive
| | 00:58 | feedback for their buyers, and buyers
can leave a Positive, a Neutral, or a
| | 01:02 | Negative feedback for the seller.
| | 01:04 | So the goal is to make sure that all your
feedbacks from your buyers are positive.
| | 01:09 | You can leave feedback in a variety of ways.
| | 01:11 | I am going to walk you through a few of the
different ways to leave feedback for your listings.
| | 01:15 | First of all, we are at the eBay
homepage and if you scroll to the bottom of the
| | 01:19 | page, you'll find the Site
Map under the Tools section.
| | 01:23 | Over here on the right-hand side you
will see the Feedback Forum and then you'll
| | 01:27 | see a link that offers an opportunity
to Leave Feedback and if you click on
| | 01:31 | that, you can leave feedback for every
single transaction you have pending that
| | 01:35 | you did not yet leave feedback for.
| | 01:37 | These are the sold items where you
have not yet left the feedback comment.
| | 01:40 | That's one way to go ahead and
enter a feedback comment for your buyer.
| | 01:45 | Another way would be to use My eBay.
| | 01:48 | If you go to My eBay and you go to items
that you have sold, you can scroll down
| | 01:51 | here, and you take a look at the
items that you have sold on eBay.
| | 01:54 | If you look at the items that have
actually sold you have the ability to click
| | 01:58 | More actions, and then you
can click Leave Feedback.
| | 02:02 | You will be taken to the Feedback page
that I just showed you so you can leave a
| | 02:05 | feedback comment for your buyer.
| | 02:07 | Now there is another way for you to leave
feedback which is to go to the eBay Listing page.
| | 02:12 | So if you have sold an item and you
are on the Listing page, there's always
| | 02:16 | going to be a Leave Feedback option
there as well and then you can scroll down
| | 02:19 | and we are going to actually leave
the feedback comment now, because I have
| | 02:22 | showed you a couple of
there for ways to find it.
| | 02:24 | I am going to leave a
Positive comment for this buyer.
| | 02:28 | So once you've left your comment,
you can go ahead and click on the Leave
| | 02:31 | Feedback option and then what will
happen is you will be able to go over to the
| | 02:36 | feedback score for that buyer and you
can take a look at the feedback you've
| | 02:39 | left for him/her and you can see
the comment that I have left here.
| | 02:43 | This is a repeat purchase from Tom.
| | 02:45 | He has purchased items from me in the past.
| | 02:47 | There are some other feedback options
and if you want you can leave some follow
| | 02:51 | up comments and the way you do that
is you can go to the Site Map, you can
| | 02:55 | scroll down here, and you can go ahead
and do Follow Up comments on Feedback
| | 03:00 | you've left for people.
| | 03:01 | So if you've left a comment for
someone and you want to add something to that
| | 03:05 | and you feel like you need to do a
followup comment, you can click Follow Up and
| | 03:09 | you can add some additional comments here.
| | 03:11 | Tom is really the best buyer I
have ever done business with.
| | 03:20 | Then Leave a Follow-up Comment.
| | 03:21 | Once you've done that you can click on
here and see the profile for Tom and see
| | 03:25 | the follow-up comments you have left for him.
| | 03:28 | It's also a good idea to leave
follow up comments when you have receive
| | 03:31 | neutral or negative feedback so that
you can let other buyers on eBay know
| | 03:35 | you've taken a proactive step in
resolving any issues that you may have had
| | 03:40 | with that particular buyer.
| | 03:42 | So that's really all there is to it.
| | 03:43 | By leaving feedback for your buyer you
are showing your appreciation for them.
| | 03:47 | In practice, it is far more important
for a seller to receive favorable rating
| | 03:51 | since the buyer can bid on anyone's
listing, but a seller depends on his/her
| | 03:55 | feedback as a calling card for buyers
to see how well they treat their other
| | 03:59 | buyers before those buyers might
make a decision to purchase with you.
| | 04:04 | Protecting your feedback with great
service and honorable business dealings
| | 04:08 | will improve your eBay business and
let your sales blossom to the best that they can be.
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| Relisting an auction| 00:00 | After you've had some successful sales
on eBay and if you have multiples of the
| | 00:04 | same item or have similar items you
would like to sell, but you don't want to
| | 00:08 | have to go through the entire listing
process all over again, you can use the
| | 00:13 | features offered on eBay for
relisting or listing similar merchandise.
| | 00:17 | This might come in handy if you are
selling clothing and you have the same
| | 00:20 | t-shirt for sale in various sizes and
you'd like to quickly list all the sizes.
| | 00:25 | eBay also offers size options within an
individual listings so your buyers can
| | 00:30 | choose a size within one listing,.
| | 00:32 | But if perhaps you have the same t-
shirt with different logos or prints and you
| | 00:36 | want to quickly list similar items,
you can do that by essentially cloning
| | 00:40 | another past listing.
| | 00:42 | First thing you want to do is go to My
eBay, then go down to the Selling link.
| | 00:47 | You'll see over here a series of
links that are available under selling.
| | 00:51 | You have items that are
Scheduled, Active, Sold, and Unsold.
| | 00:56 | You can click on a Scheduled listing
and you can scroll down and you can see
| | 01:01 | here I have an item that Scheduled to
list and I can click under More actions.
| | 01:05 | Then I can say Sell Similar if
I want to sell a similar item.
| | 01:08 | So if for example I wanted to list
another Morgan Dollar in the same exact vein,
| | 01:14 | but I want to change some
information about that dollar I could do that.
| | 01:17 | I can change this to 1886 Morgan Dollar
and probably the Grading is different.
| | 01:24 | So I want to change that.
| | 01:27 | Then I want to change some
information on the listing and it has a
| | 01:32 | different Certificate Number.
| | 01:40 | Then I want to go ahead and change
the additional information in the
| | 01:43 | listing description.
| | 01:45 | So I didn't have to type all that all over
again, but I can go ahead and click Continue.
| | 01:52 | Then I can quickly list the same exact
dollar with a different year on it, but
| | 01:56 | basically everything else is the same.
| | 01:57 | That was pretty quick and easy and I
didn't have to type in all the information,
| | 02:01 | I just changed a few key
elements of the listing.
| | 02:04 | Let's go back to the Selling tab on My
eBay, then go over to an Active listings.
| | 02:10 | So we have two Active listings here on
eBay and I can scroll down and look at them.
| | 02:13 | Then I click under More
actions and then I Sell similar.
| | 02:18 | Now you have to be careful, because
eBay has a policy against listing duplicate
| | 02:22 | items, meaning items that are exactly the same.
| | 02:24 | So you need to make some changes to
the Title here, because this is an exact
| | 02:28 | item I've already listed.
| | 02:29 | The Universal Appliance Cable.
| | 02:31 | So you can put some different brand names
in the title or make some changes to it.
| | 02:36 | Once you have gone ahead and made the
revisions that you need to make, then you
| | 02:39 | can scroll down and I am going to
go ahead and launch this listing.
| | 02:49 | Let's say I want to list this, but I want to
take some of the features off of the listing.
| | 02:52 | I don't pay for all these
additional enhancements.
| | 02:54 | I can go back and take a few of the
enhancements off, make some revisions, and
| | 02:58 | then I can scroll down and I go
ahead and list the item. There you go.
| | 03:03 | You can see that it's there and I
can go ahead and Track that item in My
| | 03:06 | eBay and there your are.
| | 03:09 | There is the item that was listed similarly.
| | 03:11 | Now there is one more thing we can do if you
want to scroll over here to the Sold items.
| | 03:16 | You can relist a Sold item.
| | 03:18 | So if you have more than one of the
same item like in this case I have a Cowboy
| | 03:22 | Belt and I want to go ahead
and relist that Cowboy Belt.
| | 03:26 | Because I have a couple of them in
stock I can go ahead and click on the Relist
| | 03:30 | option and that takes me
right to the confirmation page.
| | 03:32 | I don't get any options to add it.
| | 03:34 | I go directly to the
confirmation page and I click List.
| | 03:37 | Then I can go ahead and see
it on eBay. There you go!
| | 03:42 | It's now active and listed on eBay.
| | 03:44 | Then I can click Track in My eBay again,
go back to where I was before and there
| | 03:48 | is one more way to relist.
| | 03:50 | You can go here under Unsold items and
any item that did not successfully sell
| | 03:55 | on eBay, you can quickly relist that item.
| | 03:57 | So if you have an item that you would
like to relist like this Meat Tenderizer,
| | 04:01 | I can go ahead and click under
More actions and click Relist.
| | 04:04 | Now since this didn't sell the
first time around I might want to make
| | 04:07 | some revisions to it.
| | 04:08 | So what I will do is instead of just
listing it as it is I am going to go ahead
| | 04:12 | and make some edits to this listing.
| | 04:14 | To go ahead and change the pricing to
make sure that it does sell this time around.
| | 04:18 | So I'll go ahead and Edit the listing.
| | 04:19 | I will scroll down to the price
section and you'll see here that I
| | 04:24 | originally ask for $49.
| | 04:25 | I am going to really drop the price
down so that I make sure that this one
| | 04:29 | sells this time around.
| | 04:30 | Then I scroll down and click
Continue and then I List it.
| | 04:37 | Hopefully, with the greatly reduced
price this will sell this time around.
| | 04:41 | So by having automation tools and
being able to manage and relist items
| | 04:45 | quickly and easily, you'll be
putting up more products and selling more
| | 04:49 | inventory for your business.
| | 04:50 | You will cut down the amount of
time you spend and you work with eBay more efficiently.
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|
|
6. Using eBay StoresUnderstanding eBay Stores| 00:00 | Eventually your eBay business is going
to blossom, and when it does you want to
| | 00:04 | give serious consideration to
opening an eBay Store, like this one here.
| | 00:08 | This is my store Christopher's Cabinet.
| | 00:11 | eBay Stores is a place where you can
have a virtual storefront with the items
| | 00:14 | you sell often or when you have a
large quantity of things to sell.
| | 00:18 | We'll review the benefits of an eBay
store and how to get started using one, and
| | 00:22 | we'll be staying very high level here,
because opening and managing a store on
| | 00:26 | eBay and the nuances of doing so will
vary greatly from person-to-person or
| | 00:31 | company-to-company, based upon what you
sell, the image you wish to portray to
| | 00:35 | the public, and how you
wish to manage your business.
| | 00:37 | First of all, if you want to learn more
about eBay stores, go to the bottom of
| | 00:41 | any eBay page and click on
the Stores link right here.
| | 00:45 | You'll find the eBay Stores portal
where you can browse and search for eBay
| | 00:49 | Store items, but you can also
learn more about opening an eBay Store.
| | 00:52 | If you click the link that says Open
an eBay Store you'll go to a page that
| | 00:56 | tells you about the benefits of opening
a store and gives you the various store
| | 01:00 | subscription levels.
| | 01:01 | You can see here that a basic store
costs $15.95 a month and the insertion fees
| | 01:06 | are reduced greatly to just $0.20 a listing.
| | 01:09 | You get free pictures so you can put as
many pictures as you want, up to 12 on
| | 01:13 | your listings, and you get free basic reporting.
| | 01:15 | With the Premium store, you pay only $0.
5 and you pay $49.95 a month and you get
| | 01:20 | Selling Manager Pro plus advanced
reposting with your Premium store.
| | 01:25 | Anchor stores are for really high volume
sellers and you get additional benefits
| | 01:29 | such as robust marketing and
customization tools, but with the lower and lower
| | 01:33 | fees that they offer you
it's $299.95 a month as well.
| | 01:38 | So you can choose your store subscription.
| | 01:40 | You can learn more about that by
clicking here and you can go through and see a
| | 01:43 | detailed chart of all the benefits of
opening an eBay store, the levels of
| | 01:48 | customer support offered to you, and you
also learn more about all the different
| | 01:53 | free services that are given to
you with your eBay store level.
| | 01:56 | So, depending on the subscription you have.
| | 01:59 | Your eBay marketing,
| | 02:00 | so any time you do email marketing on
your eBay store it shows you that you have
| | 02:04 | limits and what those limits are.
| | 02:06 | You can go through and read more
about the different recommendations and
| | 02:09 | requirements for an eBay store.
Depending on how much of volume you are doing,
| | 02:12 | eBay recommends a store level for you.
| | 02:15 | Having an eBay store for your high
volume business creates a great presence on
| | 02:20 | eBay and allows buyers to come back
and buy from you on a regular basis.
| | 02:25 | With an eBay store, you'll be able to
sell more and do more for less upfront
| | 02:29 | cost because the insertion fees will be
greatly reduced and you'll get lots of
| | 02:33 | free enhancements to help promote your business.
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| Opening a Store| 00:01 | Let's walk through the process of
opening an eBay store and follow the simple
| | 00:04 | steps to get a basic store into motion.
| | 00:07 | Bear in mind that there are infinite
numbers of ways you can customize your
| | 00:11 | store once you open it.
| | 00:13 | We'll be creating a basic store where you can
start to create store listings and manage them.
| | 00:19 | To set up a store first we are going to
go to the Stores portal on eBay and you
| | 00:22 | can find that in a variety of ways,
but the quick way would be to go to the
| | 00:25 | bottom of the page and click on the link Stores.
| | 00:28 | Here you'll see a whole bunch
of resources about eBay stores.
| | 00:32 | You can search for a store by name, you
can search for store items, you can find
| | 00:37 | your favorite sellers here, and look
for items in just the same way that you
| | 00:40 | would search on eBay.
| | 00:41 | There are two links here.
| | 00:43 | One is Opening a Store and Managing a
store and it's exactly what it sounds like.
| | 00:47 | You can open an eBay store and
manage your current store, and I am going
| | 00:49 | to click Open a Store.
| | 00:51 | You can review all the benefits of a
store here and then once you've learned
| | 00:55 | more about the stores, if you've made
the decision to leap into opening a store
| | 00:59 | you can click Subscribe now.
| | 01:01 | eBay will walk you through the process
of registering your store subscription.
| | 01:05 | We are going to open a
basic store for 15.95/month.
| | 01:08 | There are a Premium stores and Anchor
stores that have additional benefits and
| | 01:12 | you can review those benefits online.
| | 01:15 | You can also choose a store name.
| | 01:17 | In this case, I am going to use the
store name christopherscabinet because
| | 01:21 | naming my store it needs to
be part of the URL of my store.
| | 01:25 | So when I name it I want to name it
something that's similar to the name of the
| | 01:28 | company that I'll be
running on my eBay storefront.
| | 01:31 | Then I'll click Continue.
| | 01:32 | Then I can choose these
additional free services.
| | 01:35 | eBay adds a free subscription to
selling manager, which is kind of like putting
| | 01:39 | my eBay on a turbo charger.
| | 01:41 | It gives you some extra features on My
eBay and also Sales Reports Plus, which is
| | 01:46 | a great analytics tool for providing
additional detail about your sales and
| | 01:51 | analyzing your sales by category
and formats and things like that.
| | 01:55 | So, I am going to go ahead
and take the free subscription.
| | 01:57 | Once I've gone ahead and accepted
the user agreement, I can go ahead and
| | 02:02 | subscribe to my store.
| | 02:03 | It tells me it's going to be
$15.95 and then the store is done.
| | 02:08 | I've actually created my store and I
get a store URL right here where I can
| | 02:12 | go and look at my store, and I am going to
go ahead and open my store up in a new tab.
| | 02:15 | The store is currently being
created by eBay and in a few minutes it
| | 02:19 | should start showing up.
| | 02:20 | Then I can go and learn more about how
to set up my store, how to use Selling
| | 02:24 | Manager and Sales Reports Plus.
| | 02:26 | So I am going to go ahead and
click on the Start Quick Store Setup.
| | 02:30 | Here, eBay provide some handy
resources to set up a store and provide some
| | 02:36 | themes that you can use.
| | 02:37 | I can changes the theme color for my store.
| | 02:40 | I can choose different
color schemes that they offer.
| | 02:43 | I like green. I like navy.
| | 02:44 | So I am going to actually pick green as my
favorite color and change my store that way.
| | 02:50 | I can edit my store
description, which I can click here.
| | 02:53 | Now I went ahead and typed up
a description ahead of time.
| | 02:56 | So here is my eBay store description
and I am going to go ahead and copy and
| | 02:59 | paste that into my description here on eBay.
| | 03:02 | This is like a calling card.
| | 03:03 | It tells people little bit about yourself
when you are developing a brand on eBay.
| | 03:08 | Branding is important. You want to let
people know about your company and what
| | 03:11 | your core values are and what you are offering.
| | 03:14 | You can edit the item listing display.
| | 03:16 | So how you list items in your store,
it can either be in a List View or you can
| | 03:19 | use Picture Galleries and you also
can sort them by a variety of different
| | 03:23 | methods whether it would be by
price or whether it's ending soonest.
| | 03:27 | But I generally like to show people
items that are newly listed first.
| | 03:31 | So I'll go ahead and choose that.
| | 03:33 | Then there are promotional boxes that
you can use to promote your listings
| | 03:37 | within your eBay listings and on your
eBays you can use to cross-promote items
| | 03:41 | that are in your eBay store.
| | 03:42 | Here I am choosing four promotional
boxes and you can see here that the
| | 03:46 | promotional boxes will show newly
listed items, items that are ending soonest,
| | 03:50 | shipping and payment, and newsletter sign-ups.
| | 03:53 | There are email newsletters that come
free with your store where you can manage
| | 03:56 | mailing list with your buyers on an eBay store.
| | 03:59 | Then there is store marketing.
| | 04:00 | You can have a custom listing frame and
what that means is if you click Preview
| | 04:05 | here, you can see that your custom
listing frame is something that appears on
| | 04:09 | every listing on eBay and I'll go ahead
and go back to look at how to edit that.
| | 04:13 | In your custom listing frame, you can
see that your listing frame can go wrap
| | 04:17 | around the top of your listings.
| | 04:19 | It can go up to the side as well, or it
can just be a header, or you can select
| | 04:22 | no custom listing frame.
| | 04:25 | I'll go ahead and choose the one
that's in the middle here, which is going a
| | 04:27 | header at the top of my listings.
| | 04:30 | Then you can links to your eBay store
listing that allow buyers to subscribe
| | 04:34 | to your newsletter.
| | 04:35 | So you'll see the ability for buyers to
subscribe to newsletters and you'll see
| | 04:38 | that on your eBay listings as well.
| | 04:41 | So on your eBay store buyers can
add themselves to your mailing list.
| | 04:44 | So you can preview the setting that
you've created and take a look at them and
| | 04:48 | see what your store is going to look like.
| | 04:49 | Here is actually a sample of my store. Wow!
| | 04:52 | I did that in just a few minutes.
| | 04:54 | Then I can go ahead and save
the settings that I've created.
| | 04:58 | Now once your store is setup,
you can manage your store.
| | 05:01 | You may remember when we went to the
Store portal we had the ability to go
| | 05:05 | ahead and mange our store and that brings us to
this store right here, which is Manage your store.
| | 05:09 | You'll see a bunch of
different features on here.
| | 05:11 | We'll be talking about these in a later
movie, but you can go ahead and edit the
| | 05:15 | look and feel of your store and
customize it the way you want it using your
| | 05:19 | store design features.
| | 05:20 | By offering all these customizable
methods of adjusting your store, eBay gives
| | 05:25 | you the opportunity to brand yourself
and give you a custom look and feel for
| | 05:29 | your virtual storefront.
| | 05:31 | Now your store URL is always here. You
can see that on eBay and you may remember
| | 05:35 | a few minutes it wasn't active, but
now eBay store is active and showing up.
| | 05:39 | All of the listings that we already
had in our eBay user account now show up
| | 05:44 | in our store and people can go to our
storefront and type in searches and things like that.
| | 05:49 | You'll see that company
name here, christopher'scabinet.
| | 05:51 | You can always change that if you want to later.
| | 05:54 | You'll see how we've set up the
store with the green template.
| | 05:57 | You can sign up for the newsletter
here,. Yu can see all the different
| | 05:59 | options that we'd created.
| | 06:01 | If you want to change the look and
feel of the store, you can do that at any
| | 06:04 | time and if you want to hire
professional graphics designer to create some
| | 06:07 | store graphics you can certainly do that or
keep the basic template that eBay offers you.
| | 06:12 | Stores are a great way to market
yourself and you are also going to want to
| | 06:15 | consider possibly getting a dedicated URL.
| | 06:18 | Your store URL is a way for buyers to
find you, but by having a separate domain
| | 06:23 | name that would forward to your eBay
store you can also make it easier for
| | 06:27 | people to locate your listings on eBay.
| | 06:30 | So now you see how pretty darn
easy it is to create a store on eBay.
| | 06:34 | Now, you have to stock it up with
great items for your buyers to find
| | 06:37 | and purchase from you.
| | 06:38 | You'll able to do email marketing
for your store with the email marketing
| | 06:41 | tools eBay provides.
| | 06:43 | You can manage hundred or thousands of
listings and you can brand your company
| | 06:47 | to get the most interest from buyers on eBay.
| | Collapse this transcript |
| Building and branding your Store| 00:01 | We're going to talk about building and
branding your eBay store and building a
| | 00:05 | brand on eBay just like building a
brand in a brick and mortar business is a
| | 00:08 | great way to encourage recognition
for what you're selling, for what you're
| | 00:13 | doing on an eBay store.
| | 00:15 | So let me walk you through a few
steps here on branding yourself on eBay.
| | 00:19 | I've taken the time to create a logo
and I'm going to put my stores logo up and
| | 00:22 | that's something I'll show you how to do.
| | 00:24 | But I also walk you through a few
things that you can do with your eBay store.
| | 00:28 | We'll go to Manage our Store this time
and we're going to manage our eBay store.
| | 00:32 | On the top here you'll see that eBay
stores recommends things when you open
| | 00:36 | your eBay store. In the beginning, you
won't see any recommendations, but as
| | 00:40 | time goes on, eBay will start making
recommendations to you as to how to build
| | 00:44 | and brand yourself.
| | 00:45 | We'll click over here on Display Settings and
I want to take you through a few steps here.
| | 00:49 | The first thing I want to do is change
my name on the store. You can see here
| | 00:53 | the store name is christopherscabinet,
and I'm going to go ahead and put
| | 00:57 | Christopher's Cabinet and then we
already have a store description that I've a
| | 01:02 | taken the time to put in, and
then I want to upload a custom logo.
| | 01:05 | Now you can use one of eBay's pre-made
logos or you can upload your own and I
| | 01:10 | actually have a logo that I made
and I put it on the computer here.
| | 01:14 | So I'll go in and I'll take a look at
the custom logo that I made, which is
| | 01:18 | right here in my folder for Christopher's
Cabinet and I'll upload it. There we go.
| | 01:24 | Now the logo has to be exactly 310 pixels
by 90 pixels in order for it to look perfect.
| | 01:31 | If you don't make it that size, eBay
will readjust it and it might look a little
| | 01:35 | distorted, and that's fine.
| | 01:36 | But if you know how to use Photoshop or an
editing tool, you can edit the logo down
| | 01:40 | to 310x90. Then we click Save.
| | 01:44 | Now I've taken a step to brand myself
and Christopher's Cabinet now has a nifty
| | 01:48 | little logo on it and that's the
first step towards helping build instant
| | 01:52 | recognition for what my
brand looks like on eBay.
| | 01:55 | Then we can change color schemes and we
can edit our color scheme and our theme
| | 01:59 | on eBay, and eBay provides you with a whole
set of adjustments that you can make with colors.
| | 02:05 | So I'm going to change my colors around
a little bit, something may be a little
| | 02:08 | more earthy. I'll put a little brown in
there and I might change this color to
| | 02:13 | something a little lighter but maybe
not so green. Put an accent color in.
| | 02:17 | So the point is that you that you can
change the color scheme that you've on
| | 02:20 | eBay to sort of fit your personality,
and each section of eBay store you can
| | 02:25 | adjust the colors and then you can
ahead and click Save and you can experiment
| | 02:29 | all you want. You can actually change
these colors as many times as you want,
| | 02:33 | and let's take a quick peek at what
it looks like with the color changes.
| | 02:37 | You see? So you've unlimited flexibility
in changing your store and if you look into
| | 02:40 | an actual eBay listing, you can see
that your store branding is there as well.
| | 02:44 | So we're going to take a moment to make some
adjustments to the branding here on our eBay store.
| | 02:49 | We're going to go back to managing our
store display settings and we're going to
| | 02:53 | make some adjustments to the way
that the store branding that appears in
| | 02:57 | listings and on the store.
| | 02:59 | I'll click Change here and it
allows us to modify the way the different
| | 03:03 | facets of the store looks, such as
atore categories. These are custom
| | 03:07 | categories on your store.
| | 03:09 | And you can learn a little bit more
about these display settings through
| | 03:13 | studying other stories on eBay.
| | 03:14 | I actually like to use the eBay
categories themselves as the categories in my store,
| | 03:19 | and then we have the ability to
adjust these different appearances of
| | 03:23 | things, such as promotional boxes and buyer
display options and then we can save them.
| | 03:28 | You can make some adjustments to other parts
of your eBay store such as the store header.
| | 03:32 | We can include additional information
in our header if we want to, so if you
| | 03:36 | are a wizard with HTML, you can include a custom
header build with HTML in your eBay store header.
| | 03:42 | Or you can adjust the eBay header.
If you've a premium store subscription,
| | 03:46 | you can minimize the top of the eBay page
so that your store branding is the most
| | 03:51 | prominent in the pages.
| | 03:55 | And there are other features that you
can change too. You can change the item
| | 03:58 | display settings in the way that the
listing are presented. You can make them in
| | 04:02 | the List View or Gallery View, as we
talked about before, and change the sort
| | 04:05 | order and you can also look at
things such as for products that have
| | 04:09 | compatibility information, such as car parts.
| | 04:12 | You can go ahead and have that show
up in your store's subtitle as well.
| | 04:16 | So there are a lot of little
very small nuances to an eBay store.
| | 04:20 | There is a thing called store categories.
These are custom categories that you
| | 04:23 | can create for your stores.
| | 04:25 | So let's say have a variety of
different things that I sell in my store, and I
| | 04:28 | want to add categories for those,
I can create custom category. So I can put
| | 04:32 | things like Curios, I might put things
in here like Bears and Stuffed Animals.
| | 04:40 | I might put China. I might put Antiques.
| | 04:43 | The point is that the custom
categories allow buyers to browse around in your
| | 04:47 | store and you can add the custom
category at the time you list an item.
| | 04:50 | You can also manage the names or you
can delete things if you wanted to remove
| | 04:55 | the category, you can go ahead and
rename it or delete it very easily.
| | 04:59 | And the custom categories help you to
better organize and manage your listings
| | 05:02 | so that buyers can have a
better and faster buying experience.
| | 05:06 | Then we have custom pages. So let's
say you've some information about your
| | 05:09 | business that you like to share with
other people, things like terms and
| | 05:12 | conditions or information about
yourself or about the products that you sell,
| | 05:17 | frequently asked questions or help pages.
| | 05:20 | You can create custom pages on your
eBay store, and those custom pages can be
| | 05:24 | either promotional boxes or item showcases
or just basic information about your business.
| | 05:30 | You can create these pages very
quickly and easily using the eBay templates.
| | 05:34 | Once you do create a page, you can fill
in that title for the title for the page
| | 05:38 | and this could be FAQs for example.
| | 05:41 | And you can indicate whether or not you
show the navigation bar, which that blue
| | 05:44 | navigation that shows up on the page
when you've any eBay store, and you can go
| | 05:49 | ahead and click Continue.
| | 05:50 | Now you'll see a custom page that you
can then edit, if you want to. You can go
| | 05:54 | ahead and publish that page and that
custom page is something that you can use
| | 05:58 | to share information with your buyers.
| | 06:00 | If you want to remove pages or edit
them, you can do that at any time using
| | 06:04 | these tools right here.
| | 06:05 | There are also things here that you'll
see at the bottom of the left-hand menu
| | 06:09 | called Logos and Branding and you can
customize the auction and emails,
| | 06:15 | the emails that are sent to buyers at the
end of auction and indicate if you want
| | 06:18 | eBay to include your logo there.
| | 06:20 | I recommend it. You can include
automatic messages to your buyers and you can
| | 06:25 | include the logo in there.
| | 06:26 | So what I'm going to do is check here
to Include my store logo in my emails.
| | 06:30 | That way whenever somebody gets an
email from me, it shows my company branding.
| | 06:34 | So you can change the eBay
preferences to include your logo with any of the
| | 06:39 | custom messages you send out, and
also your emails to your buyers as well.
| | 06:43 | So in addition to that there are all
kinds of various ways to customize eBay.
| | 06:49 | You can also customize the invoices that
are sent to your buyers at the end of a
| | 06:52 | listing, and you can
include your branding there too.
| | 06:56 | So if I wanted to include this on my
invoice, this logo, I can check this box
| | 07:00 | here, put a custom message
here as well, and I click Save.
| | 07:04 | Any of these branding exercises were
showing a great ways to put your name out
| | 07:09 | there and showcase your new eBay stores brand.
| | 07:12 | You can see that eBay is a great way to
sell and move lots more merchandise and
| | 07:16 | by having an eBay store, you'll be
able to list in large volumes in bulk and
| | 07:21 | you'll pay lower eBay fees and you'll
give people a place to come back time and
| | 07:25 | time again to see whatever
interesting products you're offering for sale.
| | Collapse this transcript |
| Managing your listings| 00:01 | You remember how easy it is to see and
manage all your eBay listings and their
| | 00:05 | statuses with My eBay.
| | 00:07 | With the store subscription you get a
free tool called Selling Manager and
| | 00:11 | with the featured or Anchor Store and even
more enhanced tool called Selling Manager Pro.
| | 00:16 | Here is how you get there. Selling
Manager and Selling Manager Pro replaces the
| | 00:21 | Selling link on my eBay.
| | 00:23 | So instead of seeing the normal Selling
link, you'll see a Selling Manager link.
| | 00:28 | In the Selling Manager page, you'll get
an enhanced view of your eBay sales and
| | 00:33 | you'll get a seller dashboard to
manage your listings, but with much more
| | 00:36 | enhanced information and management tools.
| | 00:39 | What's quite a bit different is that the
At a glance section provides you with a
| | 00:44 | graphical chart of your sales.
| | 00:46 | So you see some sales progress and
you can chart it out and you can see it.
| | 00:49 | You can also edit the views here, if
you want to add colors or change the
| | 00:53 | way that these little sections of selling
manager appear. You can change their ordering.
| | 00:58 | You get the normal Alerts & To
Do's that you would get in my eBay.
| | 01:02 | You also get additional information
about Listing Activities and this is more
| | 01:06 | of a high-level view of all the activities
that are going on with your eBay account.
| | 01:10 | And you can see listings that are in
different formats and you can see items
| | 01:14 | that have sold as well as scheduled listings.
| | 01:17 | And you also get this link here on the
right-hand side showing sold items within
| | 01:21 | the last 90 days, those which are
awaiting payment, items that can be combined.
| | 01:25 | So if somebody has bought multiple items,
you get an indicator about that here.
| | 01:30 | Items that are waiting for
shipping and items that are paid and have
| | 01:33 | already been shipped.
| | 01:34 | Also anything that might be in dispute
in indicated in the Resolution Center,
| | 01:38 | which helps you to manage any disputes
that you might have with your buyers.
| | 01:43 | You also see top
performing categories as well here.
| | 01:46 | And there are additional store
management features here on the right-hand side
| | 01:50 | that allows you to quickly go to
sections of your eBay store and manage them.
| | 01:54 | EBay's Selling Manager definitely is a
tool that provides you with a much more
| | 02:00 | enhanced version of managing through eBay.
| | 02:03 | With your feature and anchor store you also
have the ability to manage inventory as well.
| | 02:07 | And managing your store listings, it's
very much just like using My eBay, but
| | 02:11 | you'll go under a deeper
understanding of your sales and your progress and
| | 02:14 | you'll get a better handle
on your eBay store business.
| | Collapse this transcript |
| Promoting your Store| 00:01 | eBay is a great place in
itself to promote listings.
| | 00:03 | Millions of buyers search
for products everyday here.
| | 00:07 | There are great ways that an eBay store
can be set up to promote your listings
| | 00:11 | to other places on the Internet as
well and get more visibility, plus I have
| | 00:15 | some suggestions to get your eBay
store out there and promote yourself.
| | 00:19 | Let's see a few simple ways
you can promote your store.
| | 00:22 | First, let's go to My eBay and here
you'll see down on the right-hand side how
| | 00:27 | to manage your eBay store.
| | 00:29 | The first link is Email Marketing and
I'm going to open in new tab and take a
| | 00:33 | look at email marketing.
| | 00:34 | The first step that happens in email
marketing is you have to collect the list
| | 00:38 | of people to email to, and if you look
at an eBay listing, I'm going to switch
| | 00:43 | tabs here and show you one of my eBay listings.
| | 00:45 | You'll see in your store, you have a
place where prospective buyers or actual
| | 00:49 | buyers can sign up for a newsletter.
| | 00:51 | When they click here, they can
subscribe to your email marketing.
| | 00:55 | If we go back to the Email Marketing
tool, you can then create an email to send
| | 00:59 | out to your prospective buyers and your
actual buyers and you can indicate what
| | 01:03 | type of email it is.
| | 01:05 | You can also pick one of the many email
templates eBay provides and you can go
| | 01:09 | ahead and customize what they will receive.
| | 01:12 | You can indicate exactly the number of
subscribers who'll receive it and which
| | 01:16 | list to send out to and you'll indicate
how often to send these emails out, if
| | 01:21 | you want to send it one time or multiple times.
| | 01:24 | With this basic store subscription,
we can send out 5,000 free emails a month.
| | 01:28 | Any additional ones after
that will be a cent each.
| | 01:31 | You can put in a subject line and
custom subject line up to 55 characters.
| | 01:35 | You can go ahead and show your listing
header in the email. That's the top part
| | 01:38 | of your eBay listings. You'll
see the store logo in your header.
| | 01:41 | You can also enter your own custom
HTML or you can use eBay's HTML editor and
| | 01:47 | then you can go ahead and showcase listings.
| | 01:49 | You can put listings in the email
itself to advertise and showcase them.
| | 01:53 | You can create an item list. Show your
eBay feedback if you'd like to showcase
| | 01:58 | your positive feedback
from other members on eBay.
| | 02:00 | Over here on the right-hand side,
you'll see a little green box around
| | 02:03 | the section of the email that shows you what
it's going to look like when you preview it.
| | 02:08 | Then you click Preview & Continue.
| | 02:11 | You'll see what the email will look
like before it's sent out to users and
| | 02:14 | they will have a nice little customized email
that will come from eBay and be sent out to them.
| | 02:20 | So that's how you can use email marketing.
| | 02:22 | I'm going to go ahead and show you the next
marketing tool, which is Markdown Manager.
| | 02:27 | You can use Markdown Manager to
promote listings in your store.
| | 02:30 | Using Markdown Manager, you can create
a sale on eBay with markdown Manager.
| | 02:34 | You give your sale a title such as 50%
off or 25% off or something like that.
| | 02:40 | The title isn't seen by anybody but you,
and then you can schedule your sale.
| | 02:44 | So if you're going to have a sell for
let's say a week or few days, you
| | 02:48 | can schedule your sale.
| | 02:49 | So I'm going to schedule my sale as well.
| | 02:51 | And then you can mark down a
percentage off your current price.
| | 02:55 | You can go ahead and set discounts
off the original price by a set amount
| | 02:58 | like, let's say $5.
| | 03:00 | I'm going to go ahead and put my
discount at 25%. Or you can offer free shipping
| | 03:05 | on your items or you can
mark down specific categories.
| | 03:08 | I'm going to go ahead and mark down all
my active fixed price listings and I'm
| | 03:12 | going to notify everyone on my
general mailing list and create the sale.
| | 03:16 | Once I've done that, eBay indicates
that the sale will become active shortly
| | 03:20 | and then anybody who goes to one of my
listings will see that the listing is marked off 25%.
| | 03:25 | So that's how you use Markdown Manager.
| | 03:27 | Now, I'm going to take a deeper look
into managing my store and promoting it.
| | 03:31 | Over here, you'll see some additional
feature such as search engine keyword marketing.
| | 03:37 | You'll also see RSS feeds down here
and there is a few other tools as well.
| | 03:41 | Let me show you the search engine keywords.
| | 03:44 | Every search engine keywords off of a webpage.
| | 03:47 | So there is like keywords and web pages
that search engines pick up and you can
| | 03:51 | customize the keywords that
are on your individual pages.
| | 03:54 | So if I sell specific things such as
Collectables or Electronics, what I can
| | 04:00 | do is to customize the keywords or
the metadata that's in my actual eBay
| | 04:04 | Store, so that when search engines take
a look at my eBay Store pages, they're
| | 04:09 | indexing these keywords and
presenting these pages when somebody makes a
| | 04:13 | relevant search online.
| | 04:14 | Now, let's take a look at the RSS deeds.
| | 04:19 | RSS feeds send information about my
eBay store listings to third-party
| | 04:23 | search engines and one of the most common
ones is Google Product Search or Google Shopping.
| | 04:28 | Anytime somebody goes to a search
portal and takes a look at a specific keyword
| | 04:34 | and types it in, they'll be able to
pick up my listings on my eBay Store and be
| | 04:37 | taken to my eBay Store where
they can possibly purchase my item.
| | 04:41 | So by default, RSS feeds
are enabled on an eBay store.
| | 04:45 | You can also turn them off, but it's
important to know that this feature is
| | 04:48 | there and it is something that
brings more buyers to your eBay store.
| | 04:52 | The last thing I want to show
you is the promotional flyer.
| | 04:55 | You can create a promotional flyer
that you can use to put in boxes when you
| | 04:58 | ship items out and eBay gives
you all kinds of customization.
| | 05:02 | You can enter your own
text in the promotional flyer.
| | 05:04 | "Thank you for buying from me, I
really appreciate your purchase."
| | 05:08 | You can go through and set up all this
customization and put some promotional
| | 05:11 | boxes on there, and indicate that
you have other great items for sale.
| | 05:16 | You can talk about your
payment methods and things like that.
| | 05:19 | When you preview the flyer, it's
something that you can print out on a color
| | 05:22 | printer or you could use a black and
white printer and you can print out
| | 05:25 | this custom flyer and include it in the
packages when you ship them out to your customers.
| | 05:30 | The possibilities for promoting your eBay
store are only limited by your imagination.
| | 05:35 | There are tons of ways to
customize your store and promote it.
| | 05:38 | We've discussed a few of the most
popular ones, but providing a quality look
| | 05:42 | and feel will go a long way to
encouraging business, and the RSS feeds that are
| | 05:46 | there on the eBay store will definitely
get you more noticed in search engines
| | 05:50 | such as Google where store feeds will
appear in the Google Shopping engine search.
| | 05:54 | Use these tools to your advantage and
make your eBay store shine and you'll
| | 05:58 | sell more product.
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| Tracking your sales| 00:00 | You will be excited to see the
progress of your eBay business and you will
| | 00:04 | definitely want to track your
sales for a variety of reasons.
| | 00:07 | You'll have some legal reasons to
track your income because you will need to
| | 00:10 | report it to the government
when filing tax returns as well.
| | 00:14 | Let's talk about how tracking
your sales can be done easily and quickly using
| | 00:17 | eBay's built in tools.
| | 00:19 | With your store subscription you will
have couple of tools. One of them is sales
| | 00:23 | reports and other one is traffic
reports and you will see those option when you
| | 00:27 | will go to Manage My Stores.
| | 00:28 | If you take a look at Manage My Store
here on Selling Manager Pro page, you
| | 00:33 | will go to Manage My Store portal
and you can scroll down and see all the
| | 00:36 | features of Manage My Store and here
on right hand side you will traffic
| | 00:40 | reports and sales reports.
| | 00:42 | As you build you eBay business the data in
these report sections will start to populate.
| | 00:48 | Let's take a look at the traffic
report first and discuss what they will do.
| | 00:52 | You can see reports by going to
your Manage Your Store link and looking at
| | 00:56 | traffic reports and you will get information
about how many visitors came to your eBay store.
| | 01:00 | You will learn what pages have been
popular and you will find out where the
| | 01:04 | people found about you, whether it was
from a search engine or directly off of
| | 01:09 | eBay, what keywords they used to find
you and you will also see the bidding and
| | 01:13 | buying reports as well.
| | 01:14 | All store packages that you have will
come with a traffic report program and will
| | 01:19 | give you lot of information about
unique visitors who have come to your site and
| | 01:23 | referring domains and lot of really
great information that you can print out and
| | 01:27 | use to help guide you when you're
trying to promote your eBay store.
| | 01:31 | Once you learn where people are
discovering you and your eBay store you can help
| | 01:35 | to promote yourself, whether it be
improving your keywords or listing different
| | 01:39 | products because people are interested in them.
| | 01:42 | So going to Sales Reports, sales
reports comes with your eBay store as well and
| | 01:46 | you will get sales reports system for a
basic store and for featured or anchored
| | 01:51 | store you will get a Sales Report Plus Program.
| | 01:54 | And here are the features that will
give sales reports. What will happen is you
| | 01:58 | will find out not only about your sales
metrics and the listings that you have sold but you
| | 02:02 | will also see what types of listings
you are selling, whether they be auction
| | 02:06 | format or fixed price format.
| | 02:08 | In the Basic Sales Report Program you
will get a total of the eBay and PayPal
| | 02:12 | fees. You can also print the
reports from your browser.
| | 02:16 | With Sales Report Plus and with your
featured or anchored store you can get
| | 02:20 | additional information about ended
listing and their success rates you will get
| | 02:24 | a detailed breakdown of your eBay fees
and you will also learn about something
| | 02:27 | special which is called Store Referral Credit.
| | 02:30 | Any times someone refers people to
your eBay store, if they use a special code,
| | 02:34 | you can learn about that from your help
system, you get a discount on your eBay fees.
| | 02:38 | You will also get additional details
about total buyers and unique buyers and
| | 02:43 | how many repeat buyers are coming to
your eBay store and the metrics of those
| | 02:47 | buyers coming to your eBay store.
| | 02:49 | You can download a text file or a CSV
file to edit these sales reports in Excel
| | 02:54 | or other tools as well.
| | 02:55 | It's a great way to see your progress
and it will not only help you stay in
| | 02:59 | compliance with legal requirements of
owning a business and filing your taxes
| | 03:03 | but you also find it rewarding and to
compare yourself month to month and even
| | 03:07 | year over year to see your progress,
set your goals, and watch your eBay
| | 03:11 | business grow over time.
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ConclusionGoodbye| 00:00 | I'm so pleased you've made it
this far and without a doubt,
| | 00:03 | this is just the
beginning of your journey on eBay.
| | 00:06 | I've made a concerted effort to
inspire and excite you about eBay, something
| | 00:10 | that I've been involved in since 1998.
| | 00:12 | I've sold millions of dollars worth
of merchandise on the eBay site and I'm
| | 00:16 | just as thrilled to be doing it today as I
was on the first day I started using this site.
| | 00:20 | I can even remember using eBay
when all I had was a dial-up modem.
| | 00:24 | We've come a long way since then.
| | 00:26 | I hope you'll leap into the eBay world
with a great positive attitude because it
| | 00:31 | is certainly a business that can
create profit for you, while becoming an
| | 00:34 | exciting fun business at the same time.
| | 00:36 | Please enjoy your journey and I hope
that in many ways you'll feel that we
| | 00:40 | at lynda.com have provided you with the
catalyst to get moving in the right direction.
| | 00:44 | Thank you and have an
excellent eBay trading experience!
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